--- title: "Catsan: search popularity in the United Kingdom" description: "Catsan is a Mars cat litter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/catsan" publisher: "Brandwave" --- # Catsan: search popularity in the United Kingdom Catsan is a Mars cat litter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Catsan - **Owned by**: Mars - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among cat litter brands**: 26.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat litter brands | 2 | 26.1% | 2.9K | - [Cat litter brands in the UK](/demand/uk/categories/uk-cat-litter-brands) ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Catsan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Catsan is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | World's Best Cat Litter | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Cat's Best | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Catsan | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Pettex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bob Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter in the UK?": 1. World's Best Cat Litter, 2. Cat's Best - Asked ChatGPT "Which cat litter is best for odour control?": 1. World's Best Cat Litter - Asked ChatGPT "What's the best eco-friendly cat litter?": 1. Cat's Best - Searched Google, AI Overview "cat litter": named none of the brands we track - Searched Google, AI Overview "best cat litter": 1. World's Best Cat Litter, 2. Cat's Best, 3. Catsan Not named in any answer: Pettex and Bob Martin. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Catsan changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Catsan in the United Kingdom fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom decreased from 29.1% to 26.1%. - Across the 12 months ending September 2026, Catsan’s share of searches among cat litter brands in the United Kingdom peaked at 31.5% in November 2025 and was lowest at 25.3% in June 2026. ## How did search popularity change for United Kingdom cat litter brands in September 2026? - In September 2026, Cat's Best gained share of searches among cat litter brands in the United Kingdom, from 43.6% to 48.5%. - In September 2026, Catsan lost share of searches among cat litter brands in the United Kingdom, from 28.7% to 26.1%. - In September 2026, World's Best Cat Litter lost share of searches among cat litter brands in the United Kingdom, from 23.8% to 21.6%. - Estimated monthly branded searches for Pettex in the United Kingdom fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat litter brands | 3.6K | 29.1% | 2 | | Nov 2025 | Cat litter brands | 3.6K | 31.5% | 2 | | Dec 2025 | Cat litter brands | 2.9K | 26.6% | 2 | | Jan 2026 | Cat litter brands | 3.6K | 28.5% | 2 | | Feb 2026 | Cat litter brands | 2.9K | 28.6% | 2 | | Mar 2026 | Cat litter brands | 2.9K | 28.7% | 2 | | Apr 2026 | Cat litter brands | 2.9K | 31.3% | 2 | | May 2026 | Cat litter brands | 2.9K | 31.4% | 2 | | Jun 2026 | Cat litter brands | 2.4K | 25.3% | 2 | | Jul 2026 | Cat litter brands | 2.4K | 27.4% | 2 | | Aug 2026 | Cat litter brands | 2.9K | 28.7% | 2 | | Sep 2026 | Cat litter brands | 2.9K | 26.1% | 2 | ## How are Catsan’s branded searches counted? Brandwave collects information about searches that people make online using Catsan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “catsan” ## Which cat litter brands compete with Catsan? - [Cat's Best](/demand/uk/brands/cat-s-best): Head-to-head: /demand/uk/compare/cat-s-best-vs-catsan - [World's Best Cat Litter](/demand/uk/brands/world-s-best-cat-litter): Head-to-head: /demand/uk/compare/catsan-vs-world-s-best-cat-litter - [Pettex](/demand/uk/brands/pettex): Head-to-head: /demand/uk/compare/catsan-vs-pettex - [Bob Martin](/demand/uk/brands/bob-martin): Head-to-head: /demand/uk/compare/bob-martin-vs-catsan ## Who owns Catsan? Catsan is owned by Mars. Brandwave also tracks Pedigree, Royal Canin, Sheba and Whiskas, owned by the same company, in the United Kingdom. - [Mars](/demand/uk/companies/mars): Owns 21 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Catsan? Catsan is owned by Mars. Brandwave also tracks Pedigree, Royal Canin, Sheba and Whiskas, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Catsan: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/catsan This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/catsan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.