---
title: "Card Factory: search popularity in United Kingdom"
description: "Card Factory is greeting card retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/card-factory"
publisher: "Brandwave"
---

# Card Factory: search popularity in United Kingdom

Card Factory is greeting card retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Card Factory
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among greeting cards**: 71.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Greeting cards | 1 | 71.7% | 550K |

- [Greeting cards](/demand/uk/categories/uk-greeting-cards)

## How has branded search demand for Card Factory changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Card Factory in United Kingdom held steady at 550K.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom increased from 65.1% to 71.7%.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom peaked at 71.7% in July 2026 and was lowest at 60.4% in December 2025.

## How did search popularity change for United Kingdom greeting cards in September 2026?

- Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
- Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Greeting cards | 550K | 65.1% | 1 |
| Nov 2025 | Greeting cards | 673K | 63.5% | 1 |
| Dec 2025 | Greeting cards | 823K | 60.4% | 1 |
| Jan 2026 | Greeting cards | 550K | 67.5% | 1 |
| Feb 2026 | Greeting cards | 550K | 64% | 1 |
| Mar 2026 | Greeting cards | 673K | 64% | 1 |
| Apr 2026 | Greeting cards | 450K | 66.4% | 1 |
| May 2026 | Greeting cards | 550K | 70.7% | 1 |
| Jun 2026 | Greeting cards | 550K | 64% | 1 |
| Jul 2026 | Greeting cards | 550K | 71.7% | 1 |
| Aug 2026 | Greeting cards | 550K | 71.7% | 1 |
| Sep 2026 | Greeting cards | 550K | 71.7% | 1 |

## How is Card Factory measured?

Brandwave collects information about searches that people make online using Card Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “card factory”

## Which greeting cards compete with Card Factory?

- [Funky Pigeon](/demand/uk/brands/funky-pigeon): Head-to-head: /demand/uk/compare/card-factory-vs-funky-pigeon
- [Moonpig](/demand/uk/brands/moonpig): Head-to-head: /demand/uk/compare/card-factory-vs-moonpig
- [Hallmark](/demand/uk/brands/hallmark): Head-to-head: /demand/uk/compare/card-factory-vs-hallmark

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Card Factory: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/card-factory

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/card-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.