--- title: "Butternut Box: search popularity in the United Kingdom" description: "A pet food brand offering fresh dog food through subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/butternut-box" publisher: "Brandwave" --- # Butternut Box: search popularity in the United Kingdom A pet food brand offering fresh dog food through subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Butternut Box - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among dog food subscriptions**: 29.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food subscriptions | 2 | 29.3% | 74K | - [Dog food subscriptions in the UK](/demand/uk/categories/uk-dog-food-subscriptions) ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Butternut Box was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Butternut Box is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Butternut Box changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Butternut Box in the United Kingdom held steady at 74K. - Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom decreased from 32.6% to 29.3%. - Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom peaked at 35.5% in June 2026 and was lowest at 29.3% in September 2026. - Across the 12 months ending September 2026, Butternut Box fell from 1st to 2nd among dog food subscriptions in the United Kingdom. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%. - In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%. - In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%. - In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%. - In September 2026, Different Dog lost share of searches among dog food subscriptions in the United Kingdom, from 7.9% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food subscriptions | 74K | 32.6% | 1 | | Nov 2025 | Dog food subscriptions | 74K | 30.1% | 1 | | Dec 2025 | Dog food subscriptions | 60.5K | 30% | 1 | | Jan 2026 | Dog food subscriptions | 90.5K | 32.2% | 1 | | Feb 2026 | Dog food subscriptions | 74K | 32.5% | 1 | | Mar 2026 | Dog food subscriptions | 74K | 30% | 1 | | Apr 2026 | Dog food subscriptions | 74K | 31.2% | 1 | | May 2026 | Dog food subscriptions | 74K | 31.2% | 1 | | Jun 2026 | Dog food subscriptions | 90.5K | 35.5% | 1 | | Jul 2026 | Dog food subscriptions | 90.5K | 35.5% | 1 | | Aug 2026 | Dog food subscriptions | 90.5K | 32% | 1 | | Sep 2026 | Dog food subscriptions | 74K | 29.3% | 2 | ## How are Butternut Box’s branded searches counted? Brandwave collects information about searches that people make online using Butternut Box’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “butternut box” ## Which dog food subscriptions compete with Butternut Box? - [Pure Pet Food](/demand/uk/brands/pure-pet-food): Head-to-head: /demand/uk/compare/butternut-box-vs-pure-pet-food - [Pooch & Mutt](/demand/uk/brands/pooch-and-mutt): Head-to-head: /demand/uk/compare/butternut-box-vs-pooch-and-mutt - [tails.com](/demand/uk/brands/tails-com): Head-to-head: /demand/uk/compare/butternut-box-vs-tails-com - [Different Dog](/demand/uk/brands/different-dog): Head-to-head: /demand/uk/compare/butternut-box-vs-different-dog - [Lily's Kitchen](/demand/uk/brands/lilys-kitchen): Head-to-head: /demand/uk/compare/butternut-box-vs-lilys-kitchen - [Marleybones](/demand/uk/brands/marleybones) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Butternut Box: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/butternut-box This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/butternut-box. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.