---
title: "Brompton: search popularity in the United Kingdom"
description: "Brompton makes folding bikes in London. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/brompton"
publisher: "Brandwave"
---

# Brompton: search popularity in the United Kingdom

Brompton makes folding bikes in London. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brompton
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among bike brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike brands | 4 | 8.9% | 22.2K |
| E-bike brands | 5 | 6.9% | 2.4K |

- [Bike brands in the UK](/demand/uk/categories/uk-bike-brands)
- [E-bike brands in the UK](/demand/uk/categories/uk-e-bike-brands)

## Top bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brompton was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Giant | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Boardman | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Trek | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Specialized | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Canyon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Brompton | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |
| Cube | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Pinarello | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Cannondale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Orbea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Raleigh | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Ribble | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Vitus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bike brands

- Asked ChatGPT "What's the best road bike brand for a beginner?": 1. Giant, 2. Trek, 3. Specialized, 4. Boardman
- Asked ChatGPT "Which bike brand gives the best value in the UK?": 1. Giant, 2. Boardman, 3. Trek
- Asked ChatGPT "What's the best folding bike for commuting?": 1. Brompton
- Searched Google, AI Overview "road bikes": 1. Boardman, 2. Trek, 3. Specialized

Not named in any answer: Carrera, Canyon, Cube, Pinarello, Cannondale, Orbea, Raleigh, Ribble and Vitus.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for Brompton changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Brompton in the United Kingdom fell from 30.7K to 24.6K.
- Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom decreased from 12.2% to 8.9%.
- Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom peaked at 13.5% in January 2026 and was lowest at 7.7% in August 2026.
- Across the 12 months ending September 2026, Brompton fell from 3rd to 4th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom decreased from 12.4% to 6.9%.
- Across the 12 months ending September 2026, Brompton’s share of searches among e-bike brands in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 4.8% in July 2026.
- Across the 12 months ending September 2026, Brompton fell from 3rd to 5th among e-bike brands in the United Kingdom.

## How did search popularity change for United Kingdom bike brands in September 2026?

- In September 2026, Canyon overtook Raleigh to rank 2nd among bike brands in the United Kingdom, with 13.2% of the searches.
- In September 2026, Trek overtook Raleigh to rank 3rd among bike brands in the United Kingdom, with 13.2% of the searches.
- In September 2026, Brompton overtook Raleigh to rank 4th among bike brands in the United Kingdom, with 8.9% of the searches.
- In September 2026, Specialized overtook Raleigh and 2 others to rank 5th among bike brands in the United Kingdom, with 8.9% of the searches.
- In September 2026, Carrera gained share of searches among bike brands in the United Kingdom, from 14.1% to 19.8%.
- In September 2026, Raleigh lost share of searches among bike brands in the United Kingdom, from 14.1% to 3.2%.

## How did search popularity change for United Kingdom e-bike brands in September 2026?

- In September 2026, Brompton overtook Raleigh to rank 5th among e-bike brands in the United Kingdom, with 6.9% of the searches.
- In September 2026, Carrera gained share of searches among e-bike brands in the United Kingdom, from 20.3% to 23.3%.
- In September 2026, Cube lost share of searches among e-bike brands in the United Kingdom, from 30.3% to 28.5%.
- In September 2026, ENGWE lost share of searches among e-bike brands in the United Kingdom, from 16.5% to 15.6%.
- In September 2026, Fiido lost share of searches among e-bike brands in the United Kingdom, from 11% to 10.4%.
- Raleigh’s share of searches among e-bike brands in the United Kingdom has lost ground for 3 months in a row, from 7.7% to 6.9% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike brands | 27.1K | 12.2% | 3 |
| Nov 2025 | Bike brands | 22.2K | 10.8% | 4 |
| Dec 2025 | Bike brands | 18.1K | 11.4% | 3 |
| Jan 2026 | Bike brands | 22.2K | 13.5% | 2 |
| Feb 2026 | Bike brands | 18.1K | 11.7% | 3 |
| Mar 2026 | Bike brands | 22.2K | 10.2% | 4 |
| Apr 2026 | Bike brands | 22.2K | 8.7% | 5 |
| May 2026 | Bike brands | 27.1K | 9.4% | 4 |
| Jun 2026 | Bike brands | 22.2K | 9.1% | 4 |
| Jul 2026 | Bike brands | 22.2K | 8.6% | 4 |
| Aug 2026 | Bike brands | 22.2K | 7.7% | 5 |
| Sep 2026 | Bike brands | 22.2K | 8.9% | 4 |
| Oct 2025 | E-bike brands | 3.6K | 12.4% | 3 |
| Nov 2025 | E-bike brands | 1.9K | 8% | 5 |
| Dec 2025 | E-bike brands | 1.3K | 6.1% | 6 |
| Jan 2026 | E-bike brands | 1.6K | 7% | 6 |
| Feb 2026 | E-bike brands | 1.3K | 6.1% | 6 |
| Mar 2026 | E-bike brands | 2.4K | 7% | 6 |
| Apr 2026 | E-bike brands | 2.4K | 6.5% | 6 |
| May 2026 | E-bike brands | 2.4K | 5.9% | 6 |
| Jun 2026 | E-bike brands | 1.9K | 5% | 6 |
| Jul 2026 | E-bike brands | 1.9K | 4.8% | 6 |
| Aug 2026 | E-bike brands | 2.4K | 6% | 6 |
| Sep 2026 | E-bike brands | 2.4K | 6.9% | 5 |

## How are Brompton’s branded searches counted?

Brandwave collects information about searches that people make online using Brompton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brompton”
- “brompton electric”

## Which bike brands compete with Brompton?

- [Carrera](/demand/uk/brands/carrera-bikes): Head-to-head: /demand/uk/compare/brompton-vs-carrera-bikes
- [Canyon](/demand/uk/brands/canyon-bikes): Head-to-head: /demand/uk/compare/brompton-vs-canyon-bikes
- [Trek](/demand/uk/brands/trek): Head-to-head: /demand/uk/compare/brompton-vs-trek
- [Specialized](/demand/uk/brands/specialized): Head-to-head: /demand/uk/compare/brompton-vs-specialized
- [Cube](/demand/uk/brands/cube): Head-to-head: /demand/uk/compare/brompton-vs-cube
- [Giant](/demand/uk/brands/giant)
- [Boardman](/demand/uk/brands/boardman-bikes)
- [Pinarello](/demand/uk/brands/pinarello)
- [Cannondale](/demand/uk/brands/cannondale)
- [Orbea](/demand/uk/brands/orbea)
- [Raleigh](/demand/uk/brands/raleigh)
- [Ribble](/demand/uk/brands/ribble-cycles)
- [Vitus](/demand/uk/brands/vitus-bikes)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brompton: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/brompton

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/brompton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
