--- title: "British Gas: search popularity in the United Kingdom" description: "British Gas supplies gas and electricity and services boilers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/british-gas" publisher: "Brandwave" --- # British Gas: search popularity in the United Kingdom British Gas supplies gas and electricity and services boilers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: British Gas - **Owned by**: Centrica - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among energy suppliers**: 27.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy suppliers | 2 | 27.5% | 1M | | Boiler cover providers | 2 | 31.1% | 40.5K | | Heat pump installers | 5 | 5.5% | 1.3K | - [Energy suppliers](/demand/uk/categories/uk-energy-suppliers) - [Boiler cover providers in the UK](/demand/uk/categories/uk-boiler-cover-providers) - [Heat pump installers in the UK](/demand/uk/categories/uk-heat-pump-installers) ## Top energy suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, British Gas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. British Gas is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | E.ON Next | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Outfox Energy | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | British Gas | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | 100Green | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | EDF | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ScottishPower | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | OVO | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecotricity | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Good Energy | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | So Energy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy suppliers - Asked ChatGPT "Which energy supplier should I switch to in the UK?": 1. E.ON Next, 2. Octopus Energy, 3. Outfox Energy, 4. British Gas, 5. OVO, 6. EDF, 7. ScottishPower - Asked ChatGPT "What are the best energy suppliers in the UK?": 1. Octopus Energy, 2. Outfox Energy, 3. 100Green, 4. E.ON Next - Asked ChatGPT "What's the cheapest good energy supplier in the UK for a family home?": 1. E.ON Next, 2. Octopus Energy - Searched Google, AI Overview "energy suppliers": 1. British Gas, 2. Octopus Energy, 3. EDF, 4. E.ON Next, 5. ScottishPower, 6. Ecotricity, 7. Good Energy, 8. Outfox Energy - Searched Google, AI Overview "best energy supplier": 1. Octopus Energy, 2. 100Green, 3. Outfox Energy, 4. E.ON Next Not named in any answer: So Energy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for British Gas changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for British Gas in the United Kingdom fell from 1.3M to 1M. - Across the 12 months ending September 2026, British Gas’ share of searches among energy suppliers in the United Kingdom decreased from 30.7% to 27.5%. - Across the 12 months ending September 2026, British Gas’ share of searches among energy suppliers in the United Kingdom peaked at 31.1% in November 2025 and was lowest at 27.5% in September 2026. - Across the 12 months ending September 2026, British Gas fell from 1st to 2nd among energy suppliers in the United Kingdom. - Across the 12 months ending September 2026, British Gas’ share of searches among boiler cover providers in the United Kingdom decreased from 38.4% to 31.1%. - Across the 12 months ending September 2026, British Gas’ share of searches among boiler cover providers in the United Kingdom peaked at 43.5% in November 2025 and was lowest at 30.2% in May 2026. - Across the 12 months ending September 2026, British Gas fell from 1st to 2nd among boiler cover providers in the United Kingdom. - Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom increased from 4.4% to 5.5%. - Across the 12 months ending September 2026, British Gas’ share of searches among heat pump installers in the United Kingdom peaked at 5.5% in September 2026 and was lowest at 3.7% in March 2026. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches. - In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%. - In September 2026, British Gas lost share of searches among energy suppliers in the United Kingdom, from 30.7% to 27.5%. - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for 100Green in the United Kingdom rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. ## How did search popularity change for United Kingdom boiler cover providers in September 2026? - In September 2026, Corgi HomePlan gained share of searches among boiler cover providers in the United Kingdom, from 2.7% to 3.4%. - Estimated monthly branded searches for HomeServe in the United Kingdom rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Hometree in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for Domestic & General in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for British Gas in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## How did search popularity change for United Kingdom heat pump installers in September 2026? - In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%. - In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%. - In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%. - In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%. - In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%. - EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy suppliers | 1.2M | 30.7% | 1 | | Nov 2025 | Energy suppliers | 1.2M | 31.1% | 1 | | Dec 2025 | Energy suppliers | 1M | 29.8% | 1 | | Jan 2026 | Energy suppliers | 1.2M | 30% | 1 | | Feb 2026 | Energy suppliers | 1M | 29.9% | 1 | | Mar 2026 | Energy suppliers | 1.2M | 31.1% | 1 | | Apr 2026 | Energy suppliers | 1M | 28.7% | 2 | | May 2026 | Energy suppliers | 1M | 30.5% | 1 | | Jun 2026 | Energy suppliers | 1M | 30.5% | 1 | | Jul 2026 | Energy suppliers | 1M | 30.9% | 1 | | Aug 2026 | Energy suppliers | 1M | 30.7% | 1 | | Sep 2026 | Energy suppliers | 1M | 27.5% | 2 | | Oct 2025 | Boiler cover providers | 49.5K | 38.4% | 1 | | Nov 2025 | Boiler cover providers | 60.5K | 43.5% | 1 | | Dec 2025 | Boiler cover providers | 49.5K | 39% | 1 | | Jan 2026 | Boiler cover providers | 74K | 43.3% | 1 | | Feb 2026 | Boiler cover providers | 40.5K | 34.5% | 2 | | Mar 2026 | Boiler cover providers | 40.5K | 35.1% | 2 | | Apr 2026 | Boiler cover providers | 33.1K | 31.8% | 2 | | May 2026 | Boiler cover providers | 27.1K | 30.2% | 2 | | Jun 2026 | Boiler cover providers | 27.1K | 31% | 2 | | Jul 2026 | Boiler cover providers | 27.1K | 31% | 2 | | Aug 2026 | Boiler cover providers | 33.1K | 31.3% | 2 | | Sep 2026 | Boiler cover providers | 40.5K | 31.1% | 2 | | Oct 2025 | Heat pump installers | 1.3K | 4.4% | 5 | | Nov 2025 | Heat pump installers | 1K | 3.8% | 5 | | Dec 2025 | Heat pump installers | 720 | 3.8% | 5 | | Jan 2026 | Heat pump installers | 1K | 3.8% | 5 | | Feb 2026 | Heat pump installers | 880 | 4.1% | 5 | | Mar 2026 | Heat pump installers | 1K | 3.7% | 5 | | Apr 2026 | Heat pump installers | 880 | 3.7% | 5 | | May 2026 | Heat pump installers | 880 | 3.8% | 5 | | Jun 2026 | Heat pump installers | 1K | 4.2% | 5 | | Jul 2026 | Heat pump installers | 880 | 4% | 5 | | Aug 2026 | Heat pump installers | 1K | 4.7% | 5 | | Sep 2026 | Heat pump installers | 1.3K | 5.5% | 5 | ## How are British Gas’ branded searches counted? Brandwave collects information about searches that people make online using British Gas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “british gas” - “british gas heat pump” - “british gas homecare” ## Which energy suppliers compete with British Gas? - [Octopus Energy](/demand/uk/brands/octopus-energy): Head-to-head: /demand/uk/compare/british-gas-vs-octopus-energy - [E.ON Next](/demand/uk/brands/eon-next): Head-to-head: /demand/uk/compare/british-gas-vs-eon-next - [OVO](/demand/uk/brands/ovo-energy): Head-to-head: /demand/uk/compare/british-gas-vs-ovo-energy - [EDF](/demand/uk/brands/edf-energy): Head-to-head: /demand/uk/compare/british-gas-vs-edf-energy - [So Energy](/demand/uk/brands/so-energy): Head-to-head: /demand/uk/compare/british-gas-vs-so-energy - [Outfox Energy](/demand/uk/brands/outfox-the-market) - [Ecotricity](/demand/uk/brands/ecotricity-uk) - [Good Energy](/demand/uk/brands/good-energy) - [ScottishPower](/demand/uk/brands/scottishpower) - [100Green](/demand/uk/brands/100green) ## Who owns British Gas? British Gas is owned by Centrica. Brandwave also tracks British Gas Business and Hive, owned by the same company, in the United Kingdom. - [Centrica](/demand/uk/companies/centrica): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns British Gas? British Gas is owned by Centrica. Brandwave also tracks British Gas Business and Hive, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "British Gas: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/british-gas This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/british-gas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.