--- title: "British Airways Holidays: search popularity in the United Kingdom" description: "British Airways Holidays sells package holidays with British Airways flights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/british-airways-holidays" publisher: "Brandwave" --- # British Airways Holidays: search popularity in the United Kingdom British Airways Holidays sells package holidays with British Airways flights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: British Airways Holidays - **Owned by**: British Airways - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among package holiday companies**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Package holiday companies | 5 | 4.3% | 201K | - [Package holiday companies](/demand/uk/categories/uk-package-holiday-companies) ## Top package holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, British Airways Holidays did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2holidays | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TUI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | easyJet holidays | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Trailfinders | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | On the Beach | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kuoni | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | loveholidays | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | British Airways Holidays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about package holiday companies - Asked ChatGPT "Which package holiday company should I book with in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Kuoni, 5. Trailfinders - Asked ChatGPT "What are the best package holiday companies in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Trailfinders, 5. Kuoni - Asked ChatGPT "What's the best company in the UK for an all-inclusive family holiday?": 1. Jet2holidays, 2. TUI, 3. Trailfinders - Searched Google, AI Overview "package holidays": 1. TUI, 2. Jet2holidays, 3. easyJet holidays, 4. On the Beach - Searched Google, AI Overview "all inclusive holidays": 1. Jet2holidays, 2. TUI, 3. On the Beach, 4. easyJet holidays, 5. loveholidays Not named in any answer: British Airways Holidays. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for British Airways Holidays changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for British Airways Holidays in the United Kingdom rose from 135K to 201K. - Across the 12 months ending September 2026, British Airways Holidays’ share of searches among package holiday companies in the United Kingdom increased from 2.9% to 4.3%. - Across the 12 months ending September 2026, British Airways Holidays’ share of searches among package holiday companies in the United Kingdom peaked at 4.3% in September 2026 and was lowest at 2.7% in July 2026. - Across the 12 months ending September 2026, British Airways Holidays rose from 6th to 5th among package holiday companies in the United Kingdom. ## How did search popularity change for United Kingdom package holiday companies in September 2026? - In September 2026, Jet2holidays gained share of searches among package holiday companies in the United Kingdom, from 30.7% to 32.4%. - In September 2026, easyJet holidays gained share of searches among package holiday companies in the United Kingdom, from 16.8% to 17.8%. - In September 2026, British Airways Holidays gained share of searches among package holiday companies in the United Kingdom, from 3.4% to 4.3%. - In September 2026, On the Beach gained share of searches among package holiday companies in the United Kingdom, from 13.8% to 14.5%. - In September 2026, TUI lost share of searches among package holiday companies in the United Kingdom, from 30.7% to 26.3%. - Estimated monthly branded searches for Trailfinders in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Package holiday companies | 135K | 2.9% | 6 | | Nov 2025 | Package holiday companies | 135K | 3.8% | 5 | | Dec 2025 | Package holiday companies | 135K | 3.9% | 5 | | Jan 2026 | Package holiday companies | 301K | 4% | 5 | | Feb 2026 | Package holiday companies | 165K | 3.1% | 5 | | Mar 2026 | Package holiday companies | 165K | 3.3% | 5 | | Apr 2026 | Package holiday companies | 165K | 3% | 5 | | May 2026 | Package holiday companies | 201K | 3.6% | 5 | | Jun 2026 | Package holiday companies | 201K | 3.4% | 5 | | Jul 2026 | Package holiday companies | 165K | 2.7% | 6 | | Aug 2026 | Package holiday companies | 201K | 3.4% | 5 | | Sep 2026 | Package holiday companies | 201K | 4.3% | 5 | ## How are British Airways Holidays’ branded searches counted? Brandwave collects information about searches that people make online using British Airways Holidays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “british airways holidays” ## Which package holiday companies compete with British Airways Holidays? - [Jet2holidays](/demand/uk/brands/jet2holidays) - [TUI](/demand/uk/brands/tui-holidays): Head-to-head: /demand/uk/compare/british-airways-holidays-vs-tui-holidays - [easyJet holidays](/demand/uk/brands/easyjet-holidays): Head-to-head: /demand/uk/compare/british-airways-holidays-vs-easyjet-holidays - [On the Beach](/demand/uk/brands/on-the-beach): Head-to-head: /demand/uk/compare/british-airways-holidays-vs-on-the-beach - [loveholidays](/demand/uk/brands/loveholidays): Head-to-head: /demand/uk/compare/british-airways-holidays-vs-loveholidays - [Trailfinders](/demand/uk/brands/trailfinders): Head-to-head: /demand/uk/compare/british-airways-holidays-vs-trailfinders - [Kuoni](/demand/uk/brands/kuoni) ## Who owns British Airways Holidays? British Airways Holidays is owned by British Airways. Brandwave also tracks British Airways, owned by the same company, in the United Kingdom. - [British Airways](/demand/uk/companies/british-airways): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns British Airways Holidays? British Airways Holidays is owned by British Airways. Brandwave also tracks British Airways, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "British Airways Holidays: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/british-airways-holidays This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/british-airways-holidays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.