--- title: "BrightHR: search popularity in the United Kingdom" description: "BrightHR provides HR, health and safety and payroll software with employment advice for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/brighthr" publisher: "Brandwave" --- # BrightHR: search popularity in the United Kingdom BrightHR provides HR, health and safety and payroll software with employment advice for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BrightHR - **Owned by**: Bright HR - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among HR software**: 48.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software | 1 | 48.4% | 196K | - [HR software](/demand/uk/categories/uk-hr-software) ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BrightHR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BrightHR is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for BrightHR changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BrightHR in the United Kingdom held steady at 196K. - Across the 12 months ending September 2026, BrightHR’s share of searches among HR software in the United Kingdom increased from 46.6% to 48.4%. - Across the 12 months ending September 2026, BrightHR’s share of searches among HR software in the United Kingdom peaked at 49.8% in May 2026 and was lowest at 44% in August 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%. - In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%. - In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%. - In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%. - Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026. - In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software | 196K | 46.6% | 1 | | Nov 2025 | HR software | 196K | 48.7% | 1 | | Dec 2025 | HR software | 160K | 46.5% | 1 | | Jan 2026 | HR software | 196K | 45.7% | 1 | | Feb 2026 | HR software | 196K | 49.5% | 1 | | Mar 2026 | HR software | 196K | 46.5% | 1 | | Apr 2026 | HR software | 196K | 49.2% | 1 | | May 2026 | HR software | 196K | 49.8% | 1 | | Jun 2026 | HR software | 196K | 46.5% | 1 | | Jul 2026 | HR software | 196K | 46.8% | 1 | | Aug 2026 | HR software | 160K | 44% | 1 | | Sep 2026 | HR software | 196K | 48.4% | 1 | ## How are BrightHR’s branded searches counted? Brandwave collects information about searches that people make online using BrightHR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bright hr” - “brighthr” ## Which HR software compete with BrightHR? - [Breathe](/demand/uk/brands/breathe-hr): Head-to-head: /demand/uk/compare/breathe-hr-vs-brighthr - [HiBob](/demand/uk/brands/hibob): Head-to-head: /demand/uk/compare/brighthr-vs-hibob - [Sage HR](/demand/uk/brands/sage-hr): Head-to-head: /demand/uk/compare/brighthr-vs-sage-hr - [Rippling](/demand/uk/brands/rippling): Head-to-head: /demand/uk/compare/brighthr-vs-rippling - [Access PeopleHR](/demand/uk/brands/access-peoplehr): Head-to-head: /demand/uk/compare/access-peoplehr-vs-brighthr - [CharlieHR](/demand/uk/brands/charliehr) - [Employment Hero](/demand/uk/brands/employment-hero) - [Cezanne HR](/demand/uk/brands/cezanne-hr) - [Personio](/demand/uk/brands/personio) ## Who owns BrightHR? BrightHR is owned by Bright HR. Brandwave does not track any other brands owned by Bright HR. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns BrightHR? BrightHR is owned by Bright HR. Brandwave does not track any other brands owned by Bright HR. ## Cite this page Brandwave. "BrightHR: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/brighthr This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/brighthr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.