--- title: "Bowers & Wilkins: search popularity in the United Kingdom" description: "Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/bowers-wilkins" publisher: "Brandwave" --- # Bowers & Wilkins: search popularity in the United Kingdom Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bowers & Wilkins - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 0.54% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 11 | 0.54% | 3.6K | | Speaker brands | 6 | 5.6% | 12.1K | - [Headphone brands](/demand/uk/categories/uk-headphone-brands) - [Speaker brands](/demand/uk/categories/uk-speaker-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Bowers & Wilkins did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 3 of 3 | | Bose | 2nd | 3 of 3 | 3 of 3 | | Sennheiser | 3rd | 2 of 3 | 2 of 3 | | Apple AirPods | 4th | 2 of 3 | 2 of 3 | | JBL | 5th | 1 of 3 | 1 of 3 | | Soundcore | 6th | 1 of 3 | 1 of 3 | | Beats | Not ranked | 0 of 3 | 0 of 3 | | Shokz | Not ranked | 0 of 3 | 0 of 3 | | Skullcandy | Not ranked | 0 of 3 | 0 of 3 | | Marshall | Not ranked | 0 of 3 | 0 of 3 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 3 | | Jabra | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy in the UK?": 1. Sony, 2. Sennheiser, 3. Bose - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. JBL, 6. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose Not named in any answer: Beats, Shokz, Skullcandy, Marshall, Bowers & Wilkins and Jabra. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Bowers & Wilkins changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bowers & Wilkins in the United Kingdom fell from 22.5K to 15.7K. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among headphone brands in the United Kingdom held steady, from 0.62% to 0.54%. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in the United Kingdom decreased from 7.4% to 5.6%. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in the United Kingdom peaked at 8.1% in February 2026 and was lowest at 4.7% in April 2026. ## How did search popularity change for United Kingdom headphone brands in September 2026? - In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Apple AirPods gained share of searches among headphone brands in the United Kingdom, from 54.6% to 55.7%. - In September 2026, JBL lost share of searches among headphone brands in the United Kingdom, from 7.8% to 6.5%. - In September 2026, Shokz lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - In September 2026, Skullcandy lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - Bose’s share of searches among headphone brands in the United Kingdom has gained ground for 3 months in a row, from 8.3% to 8.9% in September 2026. ## How did search popularity change for United Kingdom speaker brands in September 2026? - In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Sonos gained share of searches among speaker brands in the United Kingdom, from 20.6% to 22.8%. - In September 2026, Bose gained share of searches among speaker brands in the United Kingdom, from 9.3% to 10.2%. - In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%. - In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%. - In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 4.4K | 0.62% | 11 | | Nov 2025 | Headphone brands | 5.4K | 0.46% | 11 | | Dec 2025 | Headphone brands | 5.4K | 0.53% | 11 | | Jan 2026 | Headphone brands | 4.4K | 0.63% | 11 | | Feb 2026 | Headphone brands | 3.6K | 0.65% | 11 | | Mar 2026 | Headphone brands | 3.6K | 0.63% | 11 | | Apr 2026 | Headphone brands | 2.9K | 0.57% | 11 | | May 2026 | Headphone brands | 3.6K | 0.74% | 11 | | Jun 2026 | Headphone brands | 2.9K | 0.61% | 11 | | Jul 2026 | Headphone brands | 2.9K | 0.63% | 11 | | Aug 2026 | Headphone brands | 3.6K | 0.65% | 11 | | Sep 2026 | Headphone brands | 3.6K | 0.54% | 11 | | Oct 2025 | Speaker brands | 18.1K | 7.4% | 6 | | Nov 2025 | Speaker brands | 22.2K | 7.2% | 6 | | Dec 2025 | Speaker brands | 18.1K | 5.5% | 6 | | Jan 2026 | Speaker brands | 14.8K | 6.5% | 6 | | Feb 2026 | Speaker brands | 14.8K | 8.1% | 5 | | Mar 2026 | Speaker brands | 14.8K | 7.1% | 6 | | Apr 2026 | Speaker brands | 12.1K | 4.7% | 6 | | May 2026 | Speaker brands | 12.1K | 4.8% | 6 | | Jun 2026 | Speaker brands | 12.1K | 5% | 6 | | Jul 2026 | Speaker brands | 12.1K | 5.5% | 6 | | Aug 2026 | Speaker brands | 14.8K | 6.2% | 6 | | Sep 2026 | Speaker brands | 12.1K | 5.6% | 6 | ## How are Bowers & Wilkins’ branded searches counted? Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bowers and wilkins” - “bowers and wilkins headphones” ## Which headphone brands compete with Bowers & Wilkins? - [Apple AirPods](/demand/uk/brands/airpods) - [Sony](/demand/uk/brands/sony) - [Bose](/demand/uk/brands/bose) - [Beats](/demand/uk/brands/beats) - [JBL](/demand/uk/brands/jbl) - [Shokz](/demand/uk/brands/shokz) - [Skullcandy](/demand/uk/brands/skullcandy): Head-to-head: /demand/uk/compare/bowers-wilkins-vs-skullcandy - [Marshall](/demand/uk/brands/marshall-audio): Head-to-head: /demand/uk/compare/bowers-wilkins-vs-marshall-audio - [Soundcore](/demand/uk/brands/soundcore): Head-to-head: /demand/uk/compare/bowers-wilkins-vs-soundcore - [Sennheiser](/demand/uk/brands/sennheiser): Head-to-head: /demand/uk/compare/bowers-wilkins-vs-sennheiser - [Jabra](/demand/uk/brands/jabra): Head-to-head: /demand/uk/compare/bowers-wilkins-vs-jabra ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bowers & Wilkins: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.