---
title: "Bosch: search popularity in the United Kingdom"
description: "Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/bosch"
publisher: "Brandwave"
---

# Bosch: search popularity in the United Kingdom

Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bosch
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among power tool brands**: 0.44%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Power tool brands | 12 | 0.44% | 1.3K |
| Washing machine brands | 1 | 15% | 40.5K |
| Dishwasher brands | 1 | 31.2% | 27.1K |
| Fridge brands | 8 | 5.2% | 3.6K |
| Lawn mower brands | 11 | 4.3% | 2.4K |

- [Power tool brands](/demand/uk/categories/uk-power-tool-brands)
- [Washing machine brands](/demand/uk/categories/uk-washing-machine-brands)
- [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands)
- [Fridge brands](/demand/uk/categories/uk-fridge-brands)
- [Lawn mower brands](/demand/uk/categories/uk-lawn-mower-brands)

## Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the fourth most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch
- Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee
- Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell
- Searched Google, AI Overview "power tools": 1. DeWalt
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch

Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Bosch changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in the United Kingdom held steady, from 74.4K to 74.9K.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United Kingdom held steady, from 0.62% to 0.44%.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom increased from 13.5% to 15%.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom peaked at 15.6% in August 2026 and was lowest at 12.6% in April 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United Kingdom increased from 26.9% to 31.2%.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United Kingdom peaked at 31.5% in April 2026 and was lowest at 26.9% in October 2025.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in the United Kingdom peaked at 5.2% in September 2026 and was lowest at 3.9% in April 2026.
- Across the 12 months ending September 2026, Bosch fell from 7th to 8th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Bosch’s share of searches among lawn mower brands in the United Kingdom peaked at 4.3% in September 2026 and was lowest at 3.3% in January 2026.

## How did search popularity change for United Kingdom power tool brands in September 2026?

- In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.
- In September 2026, Ryobi gained share of searches among power tool brands in the United Kingdom, from 34.9% to 37.6%.
- In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%.
- In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%.
- In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%.
- In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.

## How did search popularity change for United Kingdom washing machine brands in September 2026?

- In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.
- In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.
- In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.
- In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
- In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

## How did search popularity change for United Kingdom dishwasher brands in September 2026?

- Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
- Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## How did search popularity change for United Kingdom fridge brands in September 2026?

- In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
- In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
- In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
- In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
- In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
- In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.

## How did search popularity change for United Kingdom lawn mower brands in September 2026?

- In September 2026, Stihl overtook Husqvarna to rank 4th among lawn mower brands in the United Kingdom, with 9.7% of the searches.
- In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches.
- In September 2026, Honda Power Equipment overtook Husqvarna to rank 8th among lawn mower brands in the United Kingdom, with 6.5% of the searches.
- In September 2026, Bosch gained share of searches among lawn mower brands in the United Kingdom, from 3.5% to 4.3%.
- In September 2026, Husqvarna lost share of searches among lawn mower brands in the United Kingdom, from 7.8% to 5.2%.
- In September 2026, Flymo lost share of searches among lawn mower brands in the United Kingdom, from 11.8% to 9.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Power tool brands | 1.6K | 0.62% | 12 |
| Nov 2025 | Power tool brands | 1.6K | 0.51% | 12 |
| Dec 2025 | Power tool brands | 1.3K | 0.54% | 12 |
| Jan 2026 | Power tool brands | 1.3K | 0.52% | 12 |
| Feb 2026 | Power tool brands | 1.6K | 0.74% | 12 |
| Mar 2026 | Power tool brands | 1.6K | 0.61% | 12 |
| Apr 2026 | Power tool brands | 1.3K | 0.47% | 12 |
| May 2026 | Power tool brands | 1.3K | 0.43% | 12 |
| Jun 2026 | Power tool brands | 1K | 0.38% | 12 |
| Jul 2026 | Power tool brands | 1K | 0.34% | 12 |
| Aug 2026 | Power tool brands | 1K | 0.39% | 12 |
| Sep 2026 | Power tool brands | 1.3K | 0.44% | 12 |
| Oct 2025 | Washing machine brands | 40.5K | 13.5% | 1 |
| Nov 2025 | Washing machine brands | 40.5K | 13.3% | 1 |
| Dec 2025 | Washing machine brands | 40.5K | 15.1% | 1 |
| Jan 2026 | Washing machine brands | 40.5K | 13.3% | 1 |
| Feb 2026 | Washing machine brands | 40.5K | 15% | 1 |
| Mar 2026 | Washing machine brands | 40.5K | 13.7% | 1 |
| Apr 2026 | Washing machine brands | 33.1K | 12.6% | 1 |
| May 2026 | Washing machine brands | 33.1K | 12.9% | 1 |
| Jun 2026 | Washing machine brands | 33.1K | 13.5% | 1 |
| Jul 2026 | Washing machine brands | 33.1K | 14.3% | 1 |
| Aug 2026 | Washing machine brands | 40.5K | 15.6% | 1 |
| Sep 2026 | Washing machine brands | 40.5K | 15% | 1 |
| Oct 2025 | Dishwasher brands | 27.1K | 26.9% | 1 |
| Nov 2025 | Dishwasher brands | 33.1K | 29.5% | 1 |
| Dec 2025 | Dishwasher brands | 27.1K | 27.8% | 1 |
| Jan 2026 | Dishwasher brands | 33.1K | 31.3% | 1 |
| Feb 2026 | Dishwasher brands | 27.1K | 30.6% | 1 |
| Mar 2026 | Dishwasher brands | 27.1K | 29.8% | 1 |
| Apr 2026 | Dishwasher brands | 27.1K | 31.5% | 1 |
| May 2026 | Dishwasher brands | 22.2K | 28.2% | 1 |
| Jun 2026 | Dishwasher brands | 22.2K | 30% | 1 |
| Jul 2026 | Dishwasher brands | 22.2K | 30% | 1 |
| Aug 2026 | Dishwasher brands | 27.1K | 31.1% | 1 |
| Sep 2026 | Dishwasher brands | 27.1K | 31.2% | 1 |
| Oct 2025 | Fridge brands | 3.6K | 4.7% | 7 |
| Nov 2025 | Fridge brands | 3.6K | 4.9% | 6 |
| Dec 2025 | Fridge brands | 2.9K | 4.6% | 6 |
| Jan 2026 | Fridge brands | 2.9K | 4% | 7 |
| Feb 2026 | Fridge brands | 2.9K | 4.9% | 6 |
| Mar 2026 | Fridge brands | 2.9K | 4.5% | 7 |
| Apr 2026 | Fridge brands | 2.4K | 3.9% | 8 |
| May 2026 | Fridge brands | 2.9K | 4.2% | 8 |
| Jun 2026 | Fridge brands | 3.6K | 4.9% | 7 |
| Jul 2026 | Fridge brands | 3.6K | 5% | 7 |
| Aug 2026 | Fridge brands | 3.6K | 4.6% | 7 |
| Sep 2026 | Fridge brands | 3.6K | 5.2% | 8 |
| Oct 2025 | Lawn mower brands | 1.6K | 4.2% | 11 |
| Nov 2025 | Lawn mower brands | 1K | 4.3% | 10 |
| Dec 2025 | Lawn mower brands | 480 | 3.8% | 10 |
| Jan 2026 | Lawn mower brands | 480 | 3.3% | 10 |
| Feb 2026 | Lawn mower brands | 1.3K | 3.8% | 9 |
| Mar 2026 | Lawn mower brands | 5.4K | 4.3% | 9 |
| Apr 2026 | Lawn mower brands | 5.4K | 3.4% | 10 |
| May 2026 | Lawn mower brands | 5.4K | 3.9% | 11 |
| Jun 2026 | Lawn mower brands | 4.4K | 4.1% | 11 |
| Jul 2026 | Lawn mower brands | 2.4K | 3.8% | 11 |
| Aug 2026 | Lawn mower brands | 1.3K | 3.5% | 11 |
| Sep 2026 | Lawn mower brands | 2.4K | 4.3% | 11 |

## How are Bosch’s branded searches counted?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bosch dishwasher”
- “bosch fridge”
- “bosch lawn mower”
- “bosch power tools”
- “bosch washing machine”

## Which power tool brands compete with Bosch?

- [Ryobi](/demand/uk/brands/ryobi)
- [DeWalt](/demand/uk/brands/dewalt)
- [Makita](/demand/uk/brands/makita)
- [Milwaukee](/demand/uk/brands/milwaukee)
- [Mac Allister](/demand/uk/brands/mac-allister)
- [Erbauer](/demand/uk/brands/erbauer)
- [Festool](/demand/uk/brands/festool): Head-to-head: /demand/uk/compare/bosch-vs-festool
- [Einhell](/demand/uk/brands/einhell): Head-to-head: /demand/uk/compare/bosch-vs-einhell
- [Black+Decker](/demand/uk/brands/black-and-decker): Head-to-head: /demand/uk/compare/black-and-decker-vs-bosch
- [HiKOKI](/demand/uk/brands/hikoki): Head-to-head: /demand/uk/compare/bosch-vs-hikoki
- [Metabo](/demand/uk/brands/metabo): Head-to-head: /demand/uk/compare/bosch-vs-metabo

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bosch: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/bosch

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
