--- title: "Boohoo: search popularity in the United Kingdom" description: "Boohoo is an online fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/boohoo" publisher: "Brandwave" --- # Boohoo: search popularity in the United Kingdom Boohoo is an online fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boohoo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online fashion retailers**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online fashion retailers | 9 | 4.8% | 673K | - [Online fashion retailers in the UK](/demand/uk/categories/uk-online-fashion-retailers) ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boohoo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Boohoo is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASOS | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | H&M | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Next | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zara | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | River Island | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Boohoo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PrettyLittleThing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Where should I shop for clothes online in the UK?": 1. ASOS, 2. H&M, 3. Zara, 4. Uniqlo, 5. Next, 6. New Look - Asked ChatGPT "What are the best online fashion stores in the UK?": 1. ASOS, 2. Zara, 3. Next, 4. H&M, 5. Uniqlo, 6. River Island, 7. New Look - Asked ChatGPT "What's the best UK online store for affordable women's clothes?": 1. New Look, 2. H&M, 3. Uniqlo - Searched Google, AI Overview "womens clothes": 1. ASOS, 2. River Island, 3. Next - Searched Google, AI Overview "online clothes shopping": 1. ASOS, 2. Next, 3. Boohoo Not named in any answer: Shein and PrettyLittleThing. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Boohoo changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boohoo in the United Kingdom fell from 823K to 673K. - Across the 12 months ending September 2026, Boohoo’s share of searches among online fashion retailers in the United Kingdom peaked at 6.1% in December 2025 and was lowest at 4.4% in June 2026. ## How did search popularity change for United Kingdom online fashion retailers in September 2026? - In September 2026, Next gained share of searches among online fashion retailers in the United Kingdom, from 13.5% to 16.5%. - In September 2026, New Look lost share of searches among online fashion retailers in the United Kingdom, from 10.5% to 8.6%. - In September 2026, River Island lost share of searches among online fashion retailers in the United Kingdom, from 8.6% to 7.1%. - H&M’s share of searches among online fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 12% to 12.9% in September 2026. - ASOS’s share of searches among online fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026. - Estimated monthly branded searches for Uniqlo in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online fashion retailers | 823K | 5.1% | 9 | | Nov 2025 | Online fashion retailers | 1M | 5.6% | 9 | | Dec 2025 | Online fashion retailers | 1M | 6.1% | 9 | | Jan 2026 | Online fashion retailers | 673K | 5% | 9 | | Feb 2026 | Online fashion retailers | 673K | 5.7% | 9 | | Mar 2026 | Online fashion retailers | 673K | 4.9% | 9 | | Apr 2026 | Online fashion retailers | 673K | 4.7% | 9 | | May 2026 | Online fashion retailers | 823K | 5.2% | 9 | | Jun 2026 | Online fashion retailers | 673K | 4.4% | 9 | | Jul 2026 | Online fashion retailers | 673K | 4.6% | 9 | | Aug 2026 | Online fashion retailers | 673K | 4.7% | 9 | | Sep 2026 | Online fashion retailers | 673K | 4.8% | 9 | ## How are Boohoo’s branded searches counted? Brandwave collects information about searches that people make online using Boohoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boohoo” ## Which online fashion retailers compete with Boohoo? - [Shein](/demand/uk/brands/shein) - [Next](/demand/uk/brands/next) - [H&M](/demand/uk/brands/h-and-m) - [Zara](/demand/uk/brands/zara) - [ASOS](/demand/uk/brands/asos): Head-to-head: /demand/uk/compare/asos-vs-boohoo - [New Look](/demand/uk/brands/new-look): Head-to-head: /demand/uk/compare/boohoo-vs-new-look - [River Island](/demand/uk/brands/river-island): Head-to-head: /demand/uk/compare/boohoo-vs-river-island - [Uniqlo](/demand/uk/brands/uniqlo): Head-to-head: /demand/uk/compare/boohoo-vs-uniqlo - [PrettyLittleThing](/demand/uk/brands/prettylittlething): Head-to-head: /demand/uk/compare/boohoo-vs-prettylittlething ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boohoo: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/boohoo This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/boohoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.