--- title: "Boodles: search popularity in the United Kingdom" description: "Boodles is a family-run British jeweller. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/boodles" publisher: "Brandwave" --- # Boodles: search popularity in the United Kingdom Boodles is a family-run British jeweller. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boodles - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 6 | 2.5% | 18.1K | - [Jewellery brands in the UK](/demand/uk/categories/uk-jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boodles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boodles is the joint sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Boodles changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boodles in the United Kingdom held steady at 18.1K. - Across the 12 months ending September 2026, Boodles’ share of searches among jewellery brands in the United Kingdom peaked at 4.6% in March 2026 and was lowest at 1.1% in November 2025. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%. - In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%. - In September 2026, Monica Vinader lost share of searches among jewellery brands in the United Kingdom, from 18.9% to 18.3%. - Missoma’s share of searches among jewellery brands in the United Kingdom has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026. - Estimated monthly branded searches for Edge of Ember in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 18.1K | 2% | 6 | | Nov 2025 | Jewellery brands | 22.2K | 1.1% | 6 | | Dec 2025 | Jewellery brands | 22.2K | 1.1% | 6 | | Jan 2026 | Jewellery brands | 18.1K | 1.9% | 6 | | Feb 2026 | Jewellery brands | 18.1K | 2.3% | 6 | | Mar 2026 | Jewellery brands | 40.5K | 4.6% | 5 | | Apr 2026 | Jewellery brands | 14.8K | 2.4% | 6 | | May 2026 | Jewellery brands | 22.2K | 3.2% | 6 | | Jun 2026 | Jewellery brands | 18.1K | 2.5% | 6 | | Jul 2026 | Jewellery brands | 14.8K | 2.2% | 6 | | Aug 2026 | Jewellery brands | 14.8K | 2.1% | 6 | | Sep 2026 | Jewellery brands | 18.1K | 2.5% | 6 | ## How are Boodles’ branded searches counted? Brandwave collects information about searches that people make online using Boodles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boodles” ## Which jewellery brands compete with Boodles? - [Pandora](/demand/uk/brands/pandora) - [Abbott Lyon](/demand/uk/brands/abbott-lyon) - [Monica Vinader](/demand/uk/brands/monica-vinader): Head-to-head: /demand/uk/compare/boodles-vs-monica-vinader - [Astrid & Miyu](/demand/uk/brands/astrid-and-miyu): Head-to-head: /demand/uk/compare/astrid-and-miyu-vs-boodles - [Missoma](/demand/uk/brands/missoma): Head-to-head: /demand/uk/compare/boodles-vs-missoma - [Orelia](/demand/uk/brands/orelia): Head-to-head: /demand/uk/compare/boodles-vs-orelia - [Daisy London](/demand/uk/brands/daisy-london): Head-to-head: /demand/uk/compare/boodles-vs-daisy-london - [Edge of Ember](/demand/uk/brands/edge-of-ember) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boodles: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/boodles This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/boodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.