--- title: "BMW Motorrad: search popularity in the United Kingdom" description: "BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/bmw-motorrad" publisher: "Brandwave" --- # BMW Motorrad: search popularity in the United Kingdom BMW's motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BMW Motorrad - **Owned by**: BMW - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among motorbike brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorbike brands | 7 | 6% | 12.1K | - [Motorbike brands in the UK](/demand/uk/categories/uk-motorbike-brands) ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, BMW Motorrad was mentioned in one out of three: in one of the three ChatGPT answers. BMW Motorrad is the fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for BMW Motorrad changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BMW Motorrad in the United Kingdom held steady at 12.1K. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom increased from 5.3% to 6%. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom peaked at 7.8% in March 2026 and was lowest at 5.3% in October 2025. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches. - In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches. - In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%. - In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%. - In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%. - In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorbike brands | 12.1K | 5.3% | 7 | | Nov 2025 | Motorbike brands | 12.1K | 5.9% | 7 | | Dec 2025 | Motorbike brands | 9.9K | 5.5% | 7 | | Jan 2026 | Motorbike brands | 12.1K | 6.2% | 7 | | Feb 2026 | Motorbike brands | 12.1K | 6.2% | 7 | | Mar 2026 | Motorbike brands | 18.1K | 7.8% | 7 | | Apr 2026 | Motorbike brands | 18.1K | 7.3% | 7 | | May 2026 | Motorbike brands | 18.1K | 7.1% | 7 | | Jun 2026 | Motorbike brands | 14.8K | 5.8% | 7 | | Jul 2026 | Motorbike brands | 14.8K | 6.5% | 7 | | Aug 2026 | Motorbike brands | 14.8K | 6.5% | 7 | | Sep 2026 | Motorbike brands | 12.1K | 6% | 7 | ## How are BMW Motorrad’s branded searches counted? Brandwave collects information about searches that people make online using BMW Motorrad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bmw motorrad” ## Which motorbike brands compete with BMW Motorrad? - [Harley-Davidson](/demand/uk/brands/harley-davidson) - [Royal Enfield](/demand/uk/brands/royal-enfield) - [Ducati](/demand/uk/brands/ducati) - [KTM](/demand/uk/brands/ktm): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-ktm - [Honda Motorcycles](/demand/uk/brands/honda-motorcycles): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-honda-motorcycles - [Triumph](/demand/uk/brands/triumph): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-triumph - [Lexmoto](/demand/uk/brands/lexmoto): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-lexmoto - [Suzuki Motorcycles](/demand/uk/brands/suzuki-motorcycles): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-suzuki-motorcycles - [Yamaha Motor](/demand/uk/brands/yamaha-motor) - [Kawasaki](/demand/uk/brands/kawasaki) - [Mutt Motorcycles](/demand/uk/brands/mutt-motorcycles) ## Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, in the United Kingdom. - [BMW](/demand/uk/companies/bmw): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns BMW Motorrad? BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "BMW Motorrad: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/bmw-motorrad This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/bmw-motorrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.