---
title: "Blackwell's: search popularity in United Kingdom"
description: "Blackwell's is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/blackwell-s"
publisher: "Brandwave"
---

# Blackwell's: search popularity in United Kingdom

Blackwell's is book retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Blackwell's
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among bookstores**: 33.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bookstores | 2 | 33.5% | 90.5K |

- [Bookstores](/demand/uk/categories/uk-bookstores)

## How has branded search demand for Blackwell's changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Blackwell's in United Kingdom held steady at 90.5K.
- Across the 12 months ending September 2026, Blackwell's’ estimated Share of Search among bookstores in United Kingdom increased from 18.9% to 33.5%.
- Across the 12 months ending September 2026, Blackwell's’ estimated Share of Search among bookstores in United Kingdom peaked at 33.8% in July 2026 and was lowest at 18.4% in December 2025.

## How did search popularity change for United Kingdom bookstores in September 2026?

- In September 2026, Waterstones gained estimated Share of Search among bookstores in United Kingdom, from 3% to 3.7%.
- WHSmith’s estimated Share of Search among bookstores in United Kingdom has lost ground for 3 months in a row, from 65.6% to 61.2% in September 2026.
- Estimated monthly branded searches for Foyles in United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bookstores | 90.5K | 18.9% | 2 |
| Nov 2025 | Bookstores | 90.5K | 18.8% | 2 |
| Dec 2025 | Bookstores | 90.5K | 18.4% | 2 |
| Jan 2026 | Bookstores | 74K | 22% | 2 |
| Feb 2026 | Bookstores | 60.5K | 25.1% | 2 |
| Mar 2026 | Bookstores | 74K | 25.6% | 2 |
| Apr 2026 | Bookstores | 74K | 25.8% | 2 |
| May 2026 | Bookstores | 74K | 25.8% | 2 |
| Jun 2026 | Bookstores | 74K | 29.4% | 2 |
| Jul 2026 | Bookstores | 90.5K | 33.8% | 2 |
| Aug 2026 | Bookstores | 90.5K | 33.6% | 2 |
| Sep 2026 | Bookstores | 90.5K | 33.5% | 2 |

## How is Blackwell's measured?

Brandwave collects information about searches that people make online using Blackwell's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blackwell s”
- “blackwells”

## Which bookstores compete with Blackwell's?

- [WHSmith](/demand/uk/brands/whsmith): Head-to-head: /demand/uk/compare/blackwell-s-vs-whsmith
- [Waterstones](/demand/uk/brands/waterstones): Head-to-head: /demand/uk/compare/blackwell-s-vs-waterstones
- [Foyles](/demand/uk/brands/foyles): Head-to-head: /demand/uk/compare/blackwell-s-vs-foyles

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Blackwell's: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/blackwell-s

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/blackwell-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.