--- title: "Black Horse: search popularity in the United Kingdom" description: "Black Horse is the car finance arm of Lloyds Banking Group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/black-horse" publisher: "Brandwave" --- # Black Horse: search popularity in the United Kingdom Black Horse is the car finance arm of Lloyds Banking Group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Black Horse - **Owned by**: Lloyds Banking Group - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among car finance providers**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car finance providers | 1 | 31.1% | 60.5K | - [Car finance providers in the UK](/demand/uk/categories/uk-car-finance-providers) ## Top car finance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Horse was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Black Horse | 1 of 3 | 0 of 1 | 1 of 4 | | Zuto | 0 of 3 | 0 of 1 | 0 of 4 | | Carfinance 247 | 0 of 3 | 0 of 1 | 0 of 4 | | Moneybarn | 1 of 3 | 0 of 1 | 1 of 4 | | Startline Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Carmoola | 0 of 3 | 0 of 1 | 0 of 4 | | Oodle Car Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Close Brothers Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | CarMoney | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car finance providers - Asked ChatGPT "Who's the best car finance provider in the UK?": 1. Black Horse - Asked ChatGPT "Where can I get car finance with bad credit?": 1. Moneybarn - Asked ChatGPT "Is it better to get car finance from the dealer or a broker?": named none of the brands we track - Searched Google, AI Overview "car finance": named none of the brands we track Not named in any answer: Zuto, Carfinance 247, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance and CarMoney. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Black Horse changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Black Horse in the United Kingdom held steady at 60.5K. - Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom increased from 26.6% to 31.1%. - Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom peaked at 31.1% in September 2026 and was lowest at 24.8% in February 2026. ## How did search popularity change for United Kingdom car finance providers in September 2026? - In September 2026, Zuto overtook Moneybarn to rank 2nd among car finance providers in the United Kingdom, with 17% of the searches. - In September 2026, Close Brothers Motor Finance overtook CarMoney to rank 8th among car finance providers in the United Kingdom, with 4.2% of the searches. - In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%. - In September 2026, Moneybarn lost share of searches among car finance providers in the United Kingdom, from 16.5% to 13.9%. - In September 2026, Carmoola lost share of searches among car finance providers in the United Kingdom, from 6% to 5.1%. - Carfinance 247’s share of searches among car finance providers in the United Kingdom has gained ground for 3 months in a row, from 12.8% to 13.9% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car finance providers | 60.5K | 26.6% | 1 | | Nov 2025 | Car finance providers | 49.5K | 24.9% | 1 | | Dec 2025 | Car finance providers | 49.5K | 26.7% | 1 | | Jan 2026 | Car finance providers | 74K | 27.1% | 1 | | Feb 2026 | Car finance providers | 60.5K | 24.8% | 1 | | Mar 2026 | Car finance providers | 74K | 27.4% | 1 | | Apr 2026 | Car finance providers | 74K | 29.7% | 1 | | May 2026 | Car finance providers | 60.5K | 29.3% | 1 | | Jun 2026 | Car finance providers | 60.5K | 28.6% | 1 | | Jul 2026 | Car finance providers | 60.5K | 29.7% | 1 | | Aug 2026 | Car finance providers | 60.5K | 30.1% | 1 | | Sep 2026 | Car finance providers | 60.5K | 31.1% | 1 | ## How are Black Horse’s branded searches counted? Brandwave collects information about searches that people make online using Black Horse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “black horse finance” ## Which car finance providers compete with Black Horse? - [Zuto](/demand/uk/brands/zuto): Head-to-head: /demand/uk/compare/black-horse-vs-zuto - [Carfinance 247](/demand/uk/brands/carfinance-247): Head-to-head: /demand/uk/compare/black-horse-vs-carfinance-247 - [Moneybarn](/demand/uk/brands/moneybarn): Head-to-head: /demand/uk/compare/black-horse-vs-moneybarn - [Startline Motor Finance](/demand/uk/brands/startline-motor-finance): Head-to-head: /demand/uk/compare/black-horse-vs-startline-motor-finance - [Carmoola](/demand/uk/brands/carmoola): Head-to-head: /demand/uk/compare/black-horse-vs-carmoola - [Oodle Car Finance](/demand/uk/brands/oodle-car-finance) - [Close Brothers Motor Finance](/demand/uk/brands/close-brothers-motor-finance) - [CarMoney](/demand/uk/brands/carmoney) ## Who owns Black Horse? Black Horse is owned by Lloyds Banking Group. Brandwave also tracks Lloyds Bank and Halifax, owned by the same company, in the United Kingdom. - [Lloyds Banking Group](/demand/uk/companies/lloyds-banking-group): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Black Horse? Black Horse is owned by Lloyds Banking Group. Brandwave also tracks Lloyds Bank and Halifax, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Black Horse: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/black-horse This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/black-horse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.