--- title: "Better Bathrooms: search popularity in the United Kingdom" description: "Better Bathrooms sells bathroom suites, showers and tiles online and in showrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/better-bathrooms" publisher: "Brandwave" --- # Better Bathrooms: search popularity in the United Kingdom Better Bathrooms sells bathroom suites, showers and tiles online and in showrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Better Bathrooms - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among bathroom retailers**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bathroom retailers | 4 | 3.8% | 14.8K | - [Bathroom retailers in the UK](/demand/uk/categories/uk-bathroom-retailers) ## Top bathroom retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Better Bathrooms did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorian Plumbing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | B&Q | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Easy Bathrooms | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Wickes | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Plumbworld | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Better Bathrooms | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tap Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bathroom retailers - Asked ChatGPT "Where should I buy a new bathroom suite in the UK?": 1. Victorian Plumbing, 2. B&Q, 3. Wickes, 4. Plumbworld - Asked ChatGPT "What are the best bathroom retailers in the UK?": 1. Easy Bathrooms, 2. Victorian Plumbing, 3. Wickes, 4. B&Q, 5. Plumbworld - Asked ChatGPT "What's the best place to buy a bathroom online in the UK?": 1. Victorian Plumbing, 2. Easy Bathrooms, 3. Plumbworld, 4. Wickes, 5. B&Q - Searched Google, AI Overview "bathroom suites": 1. B&Q, 2. Victorian Plumbing Not named in any answer: Better Bathrooms and Tap Warehouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Better Bathrooms changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Better Bathrooms in the United Kingdom fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom decreased from 4.4% to 3.8%. - Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom peaked at 4.6% in February 2026 and was lowest at 3.4% in June 2026. ## How did search popularity change for United Kingdom bathroom retailers in September 2026? - In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%. - Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026. - Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bathroom retailers | 18.1K | 4.4% | 4 | | Nov 2025 | Bathroom retailers | 14.8K | 3.7% | 4 | | Dec 2025 | Bathroom retailers | 9.9K | 3.6% | 4 | | Jan 2026 | Bathroom retailers | 22.2K | 4.6% | 4 | | Feb 2026 | Bathroom retailers | 18.1K | 4.6% | 4 | | Mar 2026 | Bathroom retailers | 18.1K | 4.6% | 4 | | Apr 2026 | Bathroom retailers | 14.8K | 3.8% | 4 | | May 2026 | Bathroom retailers | 14.8K | 4% | 4 | | Jun 2026 | Bathroom retailers | 12.1K | 3.4% | 4 | | Jul 2026 | Bathroom retailers | 12.1K | 3.8% | 4 | | Aug 2026 | Bathroom retailers | 14.8K | 3.8% | 4 | | Sep 2026 | Bathroom retailers | 14.8K | 3.8% | 4 | ## How are Better Bathrooms’ branded searches counted? Brandwave collects information about searches that people make online using Better Bathrooms’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “better bathrooms” ## Which bathroom retailers compete with Better Bathrooms? - [Victorian Plumbing](/demand/uk/brands/victorian-plumbing): Head-to-head: /demand/uk/compare/better-bathrooms-vs-victorian-plumbing - [Easy Bathrooms](/demand/uk/brands/easy-bathrooms): Head-to-head: /demand/uk/compare/better-bathrooms-vs-easy-bathrooms - [Plumbworld](/demand/uk/brands/plumbworld): Head-to-head: /demand/uk/compare/better-bathrooms-vs-plumbworld - [Wickes](/demand/uk/brands/wickes): Head-to-head: /demand/uk/compare/better-bathrooms-vs-wickes - [B&Q](/demand/uk/brands/b-and-q): Head-to-head: /demand/uk/compare/b-and-q-vs-better-bathrooms - [Tap Warehouse](/demand/uk/brands/tap-warehouse) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Better Bathrooms: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/better-bathrooms This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/better-bathrooms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.