--- title: "Bedfolk: search popularity in the United Kingdom" description: "Bedfolk sells cotton and linen bedding online in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/bedfolk" publisher: "Brandwave" --- # Bedfolk: search popularity in the United Kingdom Bedfolk sells cotton and linen bedding online in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bedfolk - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among bedding brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bedding brands | 7 | 1.6% | 3.6K | - [Bedding brands in the UK](/demand/uk/categories/uk-bedding-brands) ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bedfolk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bedfolk is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | John Lewis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Piglet in Bed | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Next | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The White Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Soak&Sleep | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DUSK | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Bedfolk | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Where's the best place to buy bedding in the UK?": 1. John Lewis, 2. The White Company, 3. Dunelm, 4. Next, 5. DUSK - Asked ChatGPT "Which bedding brands are best quality?": 1. The White Company, 2. Soak&Sleep, 3. Piglet in Bed, 4. Bedfolk, 5. DUSK, 6. John Lewis - Asked ChatGPT "What's the best linen bedding in the UK?": 1. Piglet in Bed, 2. John Lewis - Searched Google, AI Overview "bedding": 1. Dunelm, 2. Next, 3. John Lewis, 4. Piglet in Bed - Searched Google, AI Overview "duvet covers": 1. Dunelm, 2. Next, 3. Soak&Sleep, 4. DUSK, 5. Piglet in Bed Not named in any answer: Silentnight and Simba. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Bedfolk changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bedfolk in the United Kingdom rose from 2.9K to 3.6K. - Across the 12 months ending September 2026, Bedfolk rose from 8th to 7th among bedding brands in the United Kingdom. ## How did search popularity change for United Kingdom bedding brands in September 2026? - In September 2026, Next overtook Piglet in Bed to rank 3rd among bedding brands in the United Kingdom, with 18.4% of the searches. - In September 2026, Soak&Sleep gained share of searches among bedding brands in the United Kingdom, from 9.1% to 10.1%. - In September 2026, John Lewis gained share of searches among bedding brands in the United Kingdom, from 6.1% to 6.7%. - In September 2026, DUSK lost share of searches among bedding brands in the United Kingdom, from 30.3% to 27.5%. - In September 2026, Dunelm lost share of searches among bedding brands in the United Kingdom, from 20.3% to 18.4%. - In September 2026, Piglet in Bed lost share of searches among bedding brands in the United Kingdom, from 16.6% to 15%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bedding brands | 2.9K | 1.5% | 8 | | Nov 2025 | Bedding brands | 4.4K | 1.9% | 7 | | Dec 2025 | Bedding brands | 4.4K | 2.3% | 7 | | Jan 2026 | Bedding brands | 4.4K | 1.9% | 7 | | Feb 2026 | Bedding brands | 2.9K | 1.7% | 7 | | Mar 2026 | Bedding brands | 3.6K | 2% | 7 | | Apr 2026 | Bedding brands | 2.9K | 1.8% | 7 | | May 2026 | Bedding brands | 2.9K | 1.7% | 7 | | Jun 2026 | Bedding brands | 2.9K | 1.8% | 7 | | Jul 2026 | Bedding brands | 2.9K | 1.7% | 7 | | Aug 2026 | Bedding brands | 3.6K | 1.8% | 7 | | Sep 2026 | Bedding brands | 3.6K | 1.6% | 7 | ## How are Bedfolk’s branded searches counted? Brandwave collects information about searches that people make online using Bedfolk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bedfolk” ## Which bedding brands compete with Bedfolk? - [DUSK](/demand/uk/brands/dusk-uk) - [Dunelm](/demand/uk/brands/dunelm) - [Next](/demand/uk/brands/next) - [Piglet in Bed](/demand/uk/brands/piglet-in-bed): Head-to-head: /demand/uk/compare/bedfolk-vs-piglet-in-bed - [Soak&Sleep](/demand/uk/brands/soak-and-sleep): Head-to-head: /demand/uk/compare/bedfolk-vs-soak-and-sleep - [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/bedfolk-vs-john-lewis - [Silentnight](/demand/uk/brands/silentnight): Head-to-head: /demand/uk/compare/bedfolk-vs-silentnight - [The White Company](/demand/uk/brands/the-white-company): Head-to-head: /demand/uk/compare/bedfolk-vs-the-white-company - [Simba](/demand/uk/brands/simba-sleep) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bedfolk: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/bedfolk This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/bedfolk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.