--- title: "Back Market: search popularity in the United Kingdom" description: "Back Market is a marketplace for refurbished phones, laptops and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/back-market" publisher: "Brandwave" --- # Back Market: search popularity in the United Kingdom Back Market is a marketplace for refurbished phones, laptops and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Back Market - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among refurbished phone retailers**: 76.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refurbished phone retailers | 1 | 76.8% | 550K | - [Refurbished phone retailers in the UK](/demand/uk/categories/uk-refurbished-phone-retailers) ## Top refurbished phone retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Back Market is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Certified Refurbished | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Back Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | giffgaff | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | musicMagpie | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Envirofone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 4gadgets | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refurbished phone retailers - Asked ChatGPT "Where's the best place to buy a refurbished iPhone in the UK?": 1. Apple Certified Refurbished, 2. Back Market, 3. giffgaff - Asked ChatGPT "Is it safe to buy a refurbished phone online?": 1. Apple Certified Refurbished, 2. Samsung, 3. giffgaff - Asked ChatGPT "Which website is best for refurbished phones?": 1. Back Market, 2. giffgaff, 3. Apple Certified Refurbished, 4. Samsung - Searched Google, AI Overview "refurbished iphone": 1. Apple Certified Refurbished, 2. Back Market - Searched Google, AI Overview "refurbished phones": 1. Samsung, 2. Back Market, 3. musicMagpie Not named in any answer: Envirofone and 4gadgets. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Back Market changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Back Market in the United Kingdom rose from 450K to 550K. - Across the 12 months ending September 2026, Back Market’s share of searches among refurbished phone retailers in the United Kingdom decreased from 78.6% to 76.8%. - Across the 12 months ending September 2026, Back Market’s share of searches among refurbished phone retailers in the United Kingdom peaked at 81.7% in December 2025 and was lowest at 76.8% in September 2026. ## How did search popularity change for United Kingdom refurbished phone retailers in September 2026? - In September 2026, Apple Certified Refurbished gained share of searches among refurbished phone retailers in the United Kingdom, from 11.4% to 13.6%. - In September 2026, Back Market lost share of searches among refurbished phone retailers in the United Kingdom, from 79.2% to 76.8%. - Estimated monthly branded searches for giffgaff in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for musicMagpie in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Envirofone in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. - Estimated monthly branded searches for 4gadgets in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refurbished phone retailers | 450K | 78.6% | 1 | | Nov 2025 | Refurbished phone retailers | 550K | 79% | 1 | | Dec 2025 | Refurbished phone retailers | 550K | 81.7% | 1 | | Jan 2026 | Refurbished phone retailers | 450K | 77.8% | 1 | | Feb 2026 | Refurbished phone retailers | 368K | 77.8% | 1 | | Mar 2026 | Refurbished phone retailers | 450K | 76.8% | 1 | | Apr 2026 | Refurbished phone retailers | 450K | 78.8% | 1 | | May 2026 | Refurbished phone retailers | 450K | 80.6% | 1 | | Jun 2026 | Refurbished phone retailers | 450K | 80.5% | 1 | | Jul 2026 | Refurbished phone retailers | 450K | 78.9% | 1 | | Aug 2026 | Refurbished phone retailers | 550K | 79.2% | 1 | | Sep 2026 | Refurbished phone retailers | 550K | 76.8% | 1 | ## How are Back Market’s branded searches counted? Brandwave collects information about searches that people make online using Back Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “back market” ## Which refurbished phone retailers compete with Back Market? - [Apple Certified Refurbished](/demand/uk/brands/apple-certified-refurbished): Head-to-head: /demand/uk/compare/apple-certified-refurbished-vs-back-market - [musicMagpie](/demand/uk/brands/musicmagpie): Head-to-head: /demand/uk/compare/back-market-vs-musicmagpie - [Envirofone](/demand/uk/brands/envirofone): Head-to-head: /demand/uk/compare/back-market-vs-envirofone - [giffgaff](/demand/uk/brands/giffgaff): Head-to-head: /demand/uk/compare/back-market-vs-giffgaff - [4gadgets](/demand/uk/brands/4gadgets): Head-to-head: /demand/uk/compare/4gadgets-vs-back-market - [Samsung](/demand/uk/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Back Market: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/back-market This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/back-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.