--- title: "B&M: search popularity in the United Kingdom" description: "B&M is a discount retailer of homeware, groceries, toys and garden goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/b-and-m" publisher: "Brandwave" --- # B&M: search popularity in the United Kingdom B&M is a discount retailer of homeware, groceries, toys and garden goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: B&M - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among discount retailers**: 19.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Discount retailers | 3 | 19.3% | 2.7M | - [Discount retailers in the UK](/demand/uk/categories/uk-discount-retailers) ## Top discount retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, B&M was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&M is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about discount retailers - Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx - Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M - Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher - Searched Google, AI Overview "discount stores": 1. Home Bargains Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for B&M changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for B&M in the United Kingdom fell from 3.1M to 2.7M. - Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom decreased from 21.3% to 19.3%. - Across the 12 months ending September 2026, B&M’s share of searches among discount retailers in the United Kingdom peaked at 23.8% in May 2026 and was lowest at 19.3% in September 2026. ## How did search popularity change for United Kingdom discount retailers in September 2026? - In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%. - In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discount retailers | 3.1M | 21.3% | 3 | | Nov 2025 | Discount retailers | 3.7M | 21.9% | 3 | | Dec 2025 | Discount retailers | 3.7M | 23.7% | 2 | | Jan 2026 | Discount retailers | 2.5M | 20.5% | 3 | | Feb 2026 | Discount retailers | 2.2M | 20% | 3 | | Mar 2026 | Discount retailers | 2.7M | 21.4% | 3 | | Apr 2026 | Discount retailers | 2.7M | 21.4% | 3 | | May 2026 | Discount retailers | 3.2M | 23.8% | 3 | | Jun 2026 | Discount retailers | 2.7M | 21.8% | 3 | | Jul 2026 | Discount retailers | 2.7M | 21.8% | 3 | | Aug 2026 | Discount retailers | 3.1M | 21.8% | 3 | | Sep 2026 | Discount retailers | 2.7M | 19.3% | 3 | ## How are B&M’s branded searches counted? Brandwave collects information about searches that people make online using B&M’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “b and m” - “b&m” ## Which discount retailers compete with B&M? - [Home Bargains](/demand/uk/brands/home-bargains): Head-to-head: /demand/uk/compare/b-and-m-vs-home-bargains - [TK Maxx](/demand/uk/brands/tk-maxx): Head-to-head: /demand/uk/compare/b-and-m-vs-tk-maxx - [The Range](/demand/uk/brands/the-range): Head-to-head: /demand/uk/compare/b-and-m-vs-the-range - [Poundland](/demand/uk/brands/poundland): Head-to-head: /demand/uk/compare/b-and-m-vs-poundland - [Poundstretcher](/demand/uk/brands/poundstretcher): Head-to-head: /demand/uk/compare/b-and-m-vs-poundstretcher ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "B&M: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/b-and-m This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/b-and-m. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.