--- title: "Aviva: search popularity in United Kingdom" description: "Aviva is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/aviva" publisher: "Brandwave" --- # Aviva: search popularity in United Kingdom Aviva is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aviva - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among car insurance brands**: 32.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car insurance brands | 2 | 32.1% | 301K | | Life insurance brands | 1 | 53.2% | 301K | - [Car insurance brands](/demand/uk/categories/uk-car-insurance-brands) - [Life insurance brands](/demand/uk/categories/uk-life-insurance-brands) ## How has branded search demand for Aviva changed in United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aviva in United Kingdom fell from 368K to 301K. - Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands in United Kingdom decreased from 36.9% to 32.1%. - Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands in United Kingdom peaked at 37.3% in February 2026 and was lowest at 30.7% in April 2026. - Across the 12 months ending September 2026, Aviva’s estimated Share of Search among life insurance brands in United Kingdom peaked at 58.3% in December 2025 and was lowest at 48.5% in May 2026. ## How did search popularity change for United Kingdom car insurance brands in September 2026? - Churchill’s estimated Share of Search among car insurance brands in United Kingdom has gained ground for 3 months in a row, from 6.3% to 8.2% in September 2026. - Aviva’s estimated Share of Search among car insurance brands in United Kingdom has lost ground for 3 months in a row, from 37.1% to 32.1% in September 2026. ## How did search popularity change for United Kingdom life insurance brands in September 2026? - Estimated monthly branded searches for Vitality in United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for Aviva in United Kingdom fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Legal & General in United Kingdom fell 17.9% over 12 measured months, from 204K to 167K in September 2026. - Estimated monthly branded searches for Royal London in United Kingdom fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car insurance brands | 368K | 36.9% | 2 | | Nov 2025 | Car insurance brands | 301K | 32.8% | 2 | | Dec 2025 | Car insurance brands | 301K | 34.9% | 2 | | Jan 2026 | Car insurance brands | 368K | 32.8% | 2 | | Feb 2026 | Car insurance brands | 368K | 37.3% | 2 | | Mar 2026 | Car insurance brands | 368K | 32.3% | 2 | | Apr 2026 | Car insurance brands | 301K | 30.7% | 2 | | May 2026 | Car insurance brands | 301K | 31.1% | 2 | | Jun 2026 | Car insurance brands | 368K | 37.1% | 2 | | Jul 2026 | Car insurance brands | 301K | 32.7% | 2 | | Aug 2026 | Car insurance brands | 301K | 32.2% | 2 | | Sep 2026 | Car insurance brands | 301K | 32.1% | 2 | | Oct 2025 | Life insurance brands | 368K | 53.5% | 1 | | Nov 2025 | Life insurance brands | 301K | 51.6% | 1 | | Dec 2025 | Life insurance brands | 301K | 58.3% | 1 | | Jan 2026 | Life insurance brands | 368K | 53.3% | 1 | | Feb 2026 | Life insurance brands | 368K | 58.1% | 1 | | Mar 2026 | Life insurance brands | 368K | 53.4% | 1 | | Apr 2026 | Life insurance brands | 301K | 51.5% | 1 | | May 2026 | Life insurance brands | 301K | 48.5% | 1 | | Jun 2026 | Life insurance brands | 368K | 58.2% | 1 | | Jul 2026 | Life insurance brands | 301K | 53.3% | 1 | | Aug 2026 | Life insurance brands | 301K | 53.3% | 1 | | Sep 2026 | Life insurance brands | 301K | 53.2% | 1 | ## How is Aviva measured? Brandwave collects information about searches that people make online using Aviva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aviva” ## Which car insurance brands compete with Aviva? - [Admiral](/demand/uk/brands/admiral-insurance): Head-to-head: /demand/uk/compare/admiral-insurance-vs-aviva - [Direct Line](/demand/uk/brands/direct-line): Head-to-head: /demand/uk/compare/aviva-vs-direct-line - [Churchill](/demand/uk/brands/churchill-insurance): Head-to-head: /demand/uk/compare/aviva-vs-churchill-insurance ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aviva: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/aviva This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/aviva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.