--- title: "Avis: search popularity in the United Kingdom" description: "Avis rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/avis" publisher: "Brandwave" --- # Avis: search popularity in the United Kingdom Avis rents cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Avis - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among car hire companies**: 11.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car hire companies | 4 | 11.5% | 49.5K | - [Car hire companies in the UK](/demand/uk/categories/uk-car-hire-companies) ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Avis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Avis is the seventh most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Avis changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Avis in the United Kingdom held steady at 49.5K. - Across the 12 months ending September 2026, Avis’ share of searches among car hire companies in the United Kingdom peaked at 17.6% in March 2026 and was lowest at 9.9% in December 2025. - Across the 12 months ending September 2026, Avis fell from 3rd to 4th among car hire companies in the United Kingdom. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%. - In September 2026, Avis gained share of searches among car hire companies in the United Kingdom, from 10.8% to 11.5%. - In September 2026, Hertz gained share of searches among car hire companies in the United Kingdom, from 6% to 6.5%. - In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%. - In September 2026, Sixt lost share of searches among car hire companies in the United Kingdom, from 16.2% to 14%. - Estimated monthly branded searches for Budget in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car hire companies | 49.5K | 11.3% | 3 | | Nov 2025 | Car hire companies | 40.5K | 10.1% | 4 | | Dec 2025 | Car hire companies | 40.5K | 9.9% | 4 | | Jan 2026 | Car hire companies | 60.5K | 12.6% | 4 | | Feb 2026 | Car hire companies | 49.5K | 11.3% | 4 | | Mar 2026 | Car hire companies | 90.5K | 17.6% | 2 | | Apr 2026 | Car hire companies | 60.5K | 13.2% | 4 | | May 2026 | Car hire companies | 60.5K | 12.1% | 4 | | Jun 2026 | Car hire companies | 60.5K | 11.7% | 4 | | Jul 2026 | Car hire companies | 60.5K | 11% | 4 | | Aug 2026 | Car hire companies | 60.5K | 10.8% | 4 | | Sep 2026 | Car hire companies | 49.5K | 11.5% | 4 | ## How are Avis’ branded searches counted? Brandwave collects information about searches that people make online using Avis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “avis” ## Which car hire companies compete with Avis? - [Enterprise Rent-A-Car](/demand/uk/brands/enterprise-rent-a-car): Head-to-head: /demand/uk/compare/avis-vs-enterprise-rent-a-car - [Europcar](/demand/uk/brands/europcar): Head-to-head: /demand/uk/compare/avis-vs-europcar - [Sixt](/demand/uk/brands/sixt): Head-to-head: /demand/uk/compare/avis-vs-sixt - [Hertz](/demand/uk/brands/hertz): Head-to-head: /demand/uk/compare/avis-vs-hertz - [Zest Car Rental](/demand/uk/brands/zest-car-rental): Head-to-head: /demand/uk/compare/avis-vs-zest-car-rental - [Drivalia](/demand/uk/brands/drivalia) - [Green Motion](/demand/uk/brands/green-motion) - [Thrifty](/demand/uk/brands/thrifty) - [Arnold Clark](/demand/uk/brands/arnold-clark) - [Budget](/demand/uk/brands/budget) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Avis: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/avis This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/avis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.