--- title: "ASUS: search popularity in the United Kingdom" description: "ASUS makes computers, laptops, phones and networking equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/asus" publisher: "Brandwave" --- # ASUS: search popularity in the United Kingdom ASUS makes computers, laptops, phones and networking equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ASUS - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 5 | 4.5% | 18.1K | - [Laptop brands](/demand/uk/categories/uk-laptop-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASUS is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for ASUS changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ASUS in the United Kingdom held steady at 18.1K. - Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom peaked at 5.6% in December 2025 and was lowest at 3.5% in March 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%. - In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%. - Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026. - In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom. - In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom. - In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 18.1K | 4.6% | 5 | | Nov 2025 | Laptop brands | 22.2K | 5.2% | 5 | | Dec 2025 | Laptop brands | 18.1K | 5.6% | 5 | | Jan 2026 | Laptop brands | 14.8K | 4.7% | 5 | | Feb 2026 | Laptop brands | 14.8K | 4.9% | 5 | | Mar 2026 | Laptop brands | 14.8K | 3.5% | 5 | | Apr 2026 | Laptop brands | 12.1K | 4.4% | 5 | | May 2026 | Laptop brands | 12.1K | 5% | 5 | | Jun 2026 | Laptop brands | 12.1K | 4.9% | 5 | | Jul 2026 | Laptop brands | 12.1K | 5.1% | 5 | | Aug 2026 | Laptop brands | 14.8K | 4.5% | 5 | | Sep 2026 | Laptop brands | 18.1K | 4.5% | 5 | ## How are ASUS’s branded searches counted? Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “asus laptop” ## Which laptop brands compete with ASUS? - [Apple MacBook](/demand/uk/brands/macbook) - [HP](/demand/uk/brands/hp): Head-to-head: /demand/uk/compare/asus-vs-hp - [Lenovo](/demand/uk/brands/lenovo): Head-to-head: /demand/uk/compare/asus-vs-lenovo - [Dell](/demand/uk/brands/dell): Head-to-head: /demand/uk/compare/asus-vs-dell - [Samsung](/demand/uk/brands/samsung): Head-to-head: /demand/uk/compare/asus-vs-samsung - [Acer](/demand/uk/brands/acer): Head-to-head: /demand/uk/compare/acer-vs-asus - [Microsoft Surface](/demand/uk/brands/microsoft-surface) - [Huawei](/demand/uk/brands/huawei) - [MSI](/demand/uk/brands/msi) - [Razer](/demand/uk/brands/razer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ASUS: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/asus This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/asus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.