--- title: "How popular is Astrid & Miyu? Searches and AI answers in the United Kingdom" description: "Astrid & Miyu sells demi-fine jewellery and runs piercing studios in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/astrid-and-miyu" publisher: "Brandwave" --- # How popular is Astrid & Miyu? Searches and AI answers in the United Kingdom Astrid & Miyu sells demi-fine jewellery and runs piercing studios in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Astrid & Miyu - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 14.9% ## Where does Astrid & Miyu compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 4 | 14.9% | 110K | - [Jewellery brands in the UK](/demand/uk/categories/uk-jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astrid & Miyu is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Astrid & Miyu changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell from 165K to 110K. - Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom decreased from 18% to 14.9%. - Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom peaked at 18% in April 2026 and was lowest at 11.7% in November 2025. - Across the 12 months ending September 2026, Astrid & Miyu fell from 3rd to 4th among jewellery brands in the United Kingdom. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%. - In September 2026, Abbott Lyon lost share of searches among jewellery brands in the United Kingdom, from 23.1% to 18.3%. - In September 2026, Monica Vinader lost share of searches among jewellery brands in the United Kingdom, from 18.9% to 18.3%. - Missoma’s share of searches among jewellery brands in the United Kingdom has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026. - Estimated monthly branded searches for Edge of Ember in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 165K | 18% | 3 | | Nov 2025 | Jewellery brands | 246K | 11.7% | 4 | | Dec 2025 | Jewellery brands | 246K | 12.7% | 4 | | Jan 2026 | Jewellery brands | 135K | 14.3% | 4 | | Feb 2026 | Jewellery brands | 110K | 14% | 4 | | Mar 2026 | Jewellery brands | 135K | 15.4% | 3 | | Apr 2026 | Jewellery brands | 110K | 18% | 3 | | May 2026 | Jewellery brands | 110K | 15.9% | 4 | | Jun 2026 | Jewellery brands | 110K | 15.1% | 4 | | Jul 2026 | Jewellery brands | 110K | 16.6% | 4 | | Aug 2026 | Jewellery brands | 110K | 15.4% | 4 | | Sep 2026 | Jewellery brands | 110K | 14.9% | 4 | ## How are Astrid & Miyu’s branded searches counted? Brandwave collects information about searches that people make online using Astrid & Miyu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “astrid and miyu” ## Which jewellery brands compete with Astrid & Miyu? - [Pandora](/demand/uk/brands/pandora): Head-to-head: /demand/uk/compare/astrid-and-miyu-vs-pandora - [Abbott Lyon](/demand/uk/brands/abbott-lyon): Head-to-head: /demand/uk/compare/abbott-lyon-vs-astrid-and-miyu - [Monica Vinader](/demand/uk/brands/monica-vinader): Head-to-head: /demand/uk/compare/astrid-and-miyu-vs-monica-vinader - [Missoma](/demand/uk/brands/missoma): Head-to-head: /demand/uk/compare/astrid-and-miyu-vs-missoma - [Boodles](/demand/uk/brands/boodles): Head-to-head: /demand/uk/compare/astrid-and-miyu-vs-boodles - [Orelia](/demand/uk/brands/orelia) - [Daisy London](/demand/uk/brands/daisy-london) - [Edge of Ember](/demand/uk/brands/edge-of-ember) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Astrid & Miyu? Searches and AI answers in the United Kingdom". https://gobrandwave.com/demand/uk/brands/astrid-and-miyu This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/astrid-and-miyu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.