--- title: "Arlo: search popularity in the United Kingdom" description: "Arlo offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/arlo" publisher: "Brandwave" --- # Arlo: search popularity in the United Kingdom Arlo offers security camera products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Arlo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among security camera brands**: 9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Security camera brands | 5 | 9% | 14.8K | - [Security camera brands in the UK](/demand/uk/categories/uk-security-camera-brands) ## Top security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Arlo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about security camera brands - Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink - Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Searched Google, AI Overview "security cameras": 1. TP-Link Tapo Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Arlo changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Arlo in the United Kingdom fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom decreased from 9.5% to 9%. - Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom peaked at 10.7% in January 2026 and was lowest at 9% in September 2026. - Across the 12 months ending September 2026, Arlo rose from 6th to 5th among security camera brands in the United Kingdom. ## How did search popularity change for United Kingdom security camera brands in September 2026? - In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%. - In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%. - In September 2026, Ring lost share of searches among security camera brands in the United Kingdom, from 20.5% to 20%. - Blink’s share of searches among security camera brands in the United Kingdom has lost ground for 3 months in a row, from 11.2% to 9% in September 2026. - Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Security camera brands | 18.1K | 9.5% | 6 | | Nov 2025 | Security camera brands | 18.1K | 9.5% | 6 | | Dec 2025 | Security camera brands | 18.1K | 10.7% | 4 | | Jan 2026 | Security camera brands | 18.1K | 10.7% | 5 | | Feb 2026 | Security camera brands | 14.8K | 9.6% | 6 | | Mar 2026 | Security camera brands | 18.1K | 10.7% | 5 | | Apr 2026 | Security camera brands | 14.8K | 9.6% | 5 | | May 2026 | Security camera brands | 14.8K | 9.6% | 5 | | Jun 2026 | Security camera brands | 14.8K | 9.2% | 6 | | Jul 2026 | Security camera brands | 14.8K | 9.6% | 5 | | Aug 2026 | Security camera brands | 14.8K | 9.2% | 5 | | Sep 2026 | Security camera brands | 14.8K | 9% | 5 | ## How are Arlo’s branded searches counted? Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “arlo” ## Which security camera brands compete with Arlo? - [TP-Link Tapo](/demand/uk/brands/tp-link-tapo) - [Ring](/demand/uk/brands/ring-security): Head-to-head: /demand/uk/compare/arlo-vs-ring-security - [Eufy](/demand/uk/brands/eufy): Head-to-head: /demand/uk/compare/arlo-vs-eufy - [Reolink](/demand/uk/brands/reolink): Head-to-head: /demand/uk/compare/arlo-vs-reolink - [Blink](/demand/uk/brands/blink-home): Head-to-head: /demand/uk/compare/arlo-vs-blink-home - [Hikvision](/demand/uk/brands/hikvision): Head-to-head: /demand/uk/compare/arlo-vs-hikvision - [Google Nest](/demand/uk/brands/google-nest) - [Swann](/demand/uk/brands/swann) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Arlo: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/arlo This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/arlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.