--- title: "Apple Music: search popularity in the United Kingdom" description: "Apple Music is a music streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/apple-music" publisher: "Brandwave" --- # Apple Music: search popularity in the United Kingdom Apple Music is a music streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Music - **Owned by**: Apple - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among music streaming services**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Music streaming services | 4 | 4.2% | 165K | - [Music streaming services in the UK](/demand/uk/categories/uk-music-streaming-services) ## Top music streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Apple Music appeared in all four answers. Apple Music is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Music | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Spotify | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tidal | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | YouTube Music | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon Music | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | SoundCloud | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Deezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about music streaming services - Asked ChatGPT "What's the best music streaming service in the UK?": 1. Spotify, 2. Apple Music, 3. Tidal, 4. YouTube Music, 5. Amazon Music - Asked ChatGPT "Which music app has the best sound quality?": 1. Apple Music, 2. Tidal, 3. Spotify - Asked ChatGPT "Which music streaming subscription is best value?": 1. Apple Music, 2. Spotify, 3. YouTube Music, 4. Amazon Music - Searched Google, AI Overview "music streaming": 1. Spotify, 2. Apple Music, 3. Tidal, 4. Amazon Music, 5. YouTube Music Not named in any answer: SoundCloud and Deezer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Apple Music changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Music in the United Kingdom held steady at 165K. - Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services in the United Kingdom peaked at 4.9% in March 2026 and was lowest at 2.9% in August 2026. ## How did search popularity change for United Kingdom music streaming services in September 2026? - In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches. - In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%. - SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026. - Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. - Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Music streaming services | 165K | 4.1% | 4 | | Nov 2025 | Music streaming services | 165K | 4.2% | 5 | | Dec 2025 | Music streaming services | 165K | 3.7% | 5 | | Jan 2026 | Music streaming services | 165K | 4.1% | 5 | | Feb 2026 | Music streaming services | 165K | 4.4% | 4 | | Mar 2026 | Music streaming services | 201K | 4.9% | 4 | | Apr 2026 | Music streaming services | 135K | 3.5% | 5 | | May 2026 | Music streaming services | 165K | 3.6% | 4 | | Jun 2026 | Music streaming services | 201K | 4.9% | 4 | | Jul 2026 | Music streaming services | 165K | 4.9% | 4 | | Aug 2026 | Music streaming services | 90.5K | 2.9% | 5 | | Sep 2026 | Music streaming services | 165K | 4.2% | 4 | ## How are Apple Music’s branded searches counted? Brandwave collects information about searches that people make online using Apple Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple music” ## Which music streaming services compete with Apple Music? - [Spotify](/demand/uk/brands/spotify): Head-to-head: /demand/uk/compare/apple-music-vs-spotify - [YouTube Music](/demand/uk/brands/youtube-music): Head-to-head: /demand/uk/compare/apple-music-vs-youtube-music - [SoundCloud](/demand/uk/brands/soundcloud): Head-to-head: /demand/uk/compare/apple-music-vs-soundcloud - [Amazon Music](/demand/uk/brands/amazon-music): Head-to-head: /demand/uk/compare/amazon-music-vs-apple-music - [Tidal](/demand/uk/brands/tidal): Head-to-head: /demand/uk/compare/apple-music-vs-tidal - [Deezer](/demand/uk/brands/deezer) ## Who owns Apple Music? Apple Music is owned by Apple. Brandwave also tracks Apple AirPods, Apple Certified Refurbished, Apple iPad, Apple iPhone, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. - [Apple](/demand/uk/companies/apple): Owns 36 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Music? Apple Music is owned by Apple. Brandwave also tracks Apple AirPods, Apple Certified Refurbished, Apple iPad, Apple iPhone, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Apple Music: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/apple-music This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/apple-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.