--- title: "Apple Certified Refurbished: search popularity in the United Kingdom" description: "Apple Certified Refurbished is Apple's store for refurbished iPhones, Macs and iPads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/apple-certified-refurbished" publisher: "Brandwave" --- # Apple Certified Refurbished: search popularity in the United Kingdom Apple Certified Refurbished is Apple's store for refurbished iPhones, Macs and iPads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Certified Refurbished - **Owned by**: Apple - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among refurbished phone retailers**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refurbished phone retailers | 2 | 13.6% | 97.1K | - [Refurbished phone retailers in the UK](/demand/uk/categories/uk-refurbished-phone-retailers) ## Top refurbished phone retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Certified Refurbished was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple Certified Refurbished is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Certified Refurbished | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Back Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | giffgaff | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | musicMagpie | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Envirofone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 4gadgets | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refurbished phone retailers - Asked ChatGPT "Where's the best place to buy a refurbished iPhone in the UK?": 1. Apple Certified Refurbished, 2. Back Market, 3. giffgaff - Asked ChatGPT "Is it safe to buy a refurbished phone online?": 1. Apple Certified Refurbished, 2. Samsung, 3. giffgaff - Asked ChatGPT "Which website is best for refurbished phones?": 1. Back Market, 2. giffgaff, 3. Apple Certified Refurbished, 4. Samsung - Searched Google, AI Overview "refurbished iphone": 1. Apple Certified Refurbished, 2. Back Market - Searched Google, AI Overview "refurbished phones": 1. Samsung, 2. Back Market, 3. musicMagpie Not named in any answer: Envirofone and 4gadgets. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Apple Certified Refurbished changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Certified Refurbished in the United Kingdom rose from 65.9K to 97.1K. - Across the 12 months ending September 2026, Apple Certified Refurbished’s share of searches among refurbished phone retailers in the United Kingdom increased from 11.5% to 13.6%. - Across the 12 months ending September 2026, Apple Certified Refurbished’s share of searches among refurbished phone retailers in the United Kingdom peaked at 13.6% in March 2026 and was lowest at 9.5% in May 2026. ## How did search popularity change for United Kingdom refurbished phone retailers in September 2026? - In September 2026, Apple Certified Refurbished gained share of searches among refurbished phone retailers in the United Kingdom, from 11.4% to 13.6%. - In September 2026, Back Market lost share of searches among refurbished phone retailers in the United Kingdom, from 79.2% to 76.8%. - Estimated monthly branded searches for giffgaff in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for musicMagpie in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Envirofone in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. - Estimated monthly branded searches for 4gadgets in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refurbished phone retailers | 65.9K | 11.5% | 2 | | Nov 2025 | Refurbished phone retailers | 78.4K | 11.3% | 2 | | Dec 2025 | Refurbished phone retailers | 64.9K | 9.6% | 2 | | Jan 2026 | Refurbished phone retailers | 64.9K | 11.2% | 2 | | Feb 2026 | Refurbished phone retailers | 53.1K | 11.2% | 2 | | Mar 2026 | Refurbished phone retailers | 79.4K | 13.6% | 2 | | Apr 2026 | Refurbished phone retailers | 64.9K | 11.4% | 2 | | May 2026 | Refurbished phone retailers | 53.1K | 9.5% | 2 | | Jun 2026 | Refurbished phone retailers | 53.9K | 9.6% | 2 | | Jul 2026 | Refurbished phone retailers | 64.9K | 11.4% | 2 | | Aug 2026 | Refurbished phone retailers | 79.4K | 11.4% | 2 | | Sep 2026 | Refurbished phone retailers | 97.1K | 13.6% | 2 | ## How are Apple Certified Refurbished’s branded searches counted? Brandwave collects information about searches that people make online using Apple Certified Refurbished’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple certified refurbished” - “apple refurbished” ## Which refurbished phone retailers compete with Apple Certified Refurbished? - [Back Market](/demand/uk/brands/back-market): Head-to-head: /demand/uk/compare/apple-certified-refurbished-vs-back-market - [musicMagpie](/demand/uk/brands/musicmagpie): Head-to-head: /demand/uk/compare/apple-certified-refurbished-vs-musicmagpie - [Envirofone](/demand/uk/brands/envirofone): Head-to-head: /demand/uk/compare/apple-certified-refurbished-vs-envirofone - [giffgaff](/demand/uk/brands/giffgaff): Head-to-head: /demand/uk/compare/apple-certified-refurbished-vs-giffgaff - [4gadgets](/demand/uk/brands/4gadgets): Head-to-head: /demand/uk/compare/4gadgets-vs-apple-certified-refurbished - [Samsung](/demand/uk/brands/samsung) ## Who owns Apple Certified Refurbished? Apple Certified Refurbished is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone, Apple MacBook, Apple Music and Apple Watch, owned by the same company, in the United Kingdom. - [Apple](/demand/uk/companies/apple): Owns 36 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Certified Refurbished? Apple Certified Refurbished is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple iPhone, Apple MacBook, Apple Music and Apple Watch, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Apple Certified Refurbished: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/apple-certified-refurbished This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/apple-certified-refurbished. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.