---
title: "Anytime Fitness: search popularity in United Kingdom"
description: "A 24-hour gym franchise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/anytime-fitness"
publisher: "Brandwave"
---

# Anytime Fitness: search popularity in United Kingdom

A 24-hour gym franchise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Anytime Fitness
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among gym chains**: 11.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gym chains | 4 | 11.4% | 90.5K |

- [Gym chains](/demand/uk/categories/uk-gym-chains)

## How has branded search demand for Anytime Fitness changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Anytime Fitness in United Kingdom held steady at 90.5K.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom increased from 10.5% to 11.4%.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom peaked at 11.4% in September 2026 and was lowest at 8.7% in January 2026.

## How did search popularity change for United Kingdom gym chains in September 2026?

- In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
- In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.
- In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.
- Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gym chains | 90.5K | 10.5% | 4 |
| Nov 2025 | Gym chains | 90.5K | 10.5% | 4 |
| Dec 2025 | Gym chains | 90.5K | 9.6% | 4 |
| Jan 2026 | Gym chains | 110K | 8.7% | 4 |
| Feb 2026 | Gym chains | 90.5K | 10.5% | 4 |
| Mar 2026 | Gym chains | 90.5K | 9.6% | 4 |
| Apr 2026 | Gym chains | 90.5K | 11% | 4 |
| May 2026 | Gym chains | 74K | 10.5% | 4 |
| Jun 2026 | Gym chains | 74K | 10.5% | 4 |
| Jul 2026 | Gym chains | 74K | 11% | 4 |
| Aug 2026 | Gym chains | 90.5K | 11% | 4 |
| Sep 2026 | Gym chains | 90.5K | 11.4% | 4 |

## How is Anytime Fitness measured?

Brandwave collects information about searches that people make online using Anytime Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “anytime fitness”

## Which gym chains compete with Anytime Fitness?

- [PureGym](/demand/uk/brands/puregym): Head-to-head: /demand/uk/compare/anytime-fitness-vs-puregym
- [The Gym Group](/demand/uk/brands/the-gym-group): Head-to-head: /demand/uk/compare/anytime-fitness-vs-the-gym-group
- [David Lloyd](/demand/uk/brands/david-lloyd): Head-to-head: /demand/uk/compare/anytime-fitness-vs-david-lloyd

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Anytime Fitness: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/anytime-fitness

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/anytime-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.