--- title: "Ann Summers: search popularity in the United Kingdom" description: "Ann Summers sells lingerie and nightwear in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ann-summers" publisher: "Brandwave" --- # Ann Summers: search popularity in the United Kingdom Ann Summers sells lingerie and nightwear in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ann Summers - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 54.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 1 | 54.9% | 550K | - [Lingerie brands in the UK](/demand/uk/categories/uk-lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ann Summers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bravissimo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | M&S | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boux Avenue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Panache | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Curvy Kate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ann Summers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Figleaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Where's the best place to buy bras in the UK?": 1. M&S, 2. Bravissimo, 3. Boux Avenue, 4. John Lewis - Asked ChatGPT "Which UK shops are best for bra fittings?": 1. Bravissimo, 2. John Lewis, 3. M&S, 4. Boux Avenue - Asked ChatGPT "What are the best lingerie brands for bigger busts?": 1. Bravissimo, 2. Curvy Kate, 3. Panache - Searched Google, AI Overview "lingerie": 1. M&S, 2. Boux Avenue - Searched Google, AI Overview "best bras uk": 1. Bravissimo, 2. M&S, 3. Panache, 4. John Lewis Not named in any answer: Ann Summers and Figleaves. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Ann Summers changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ann Summers in the United Kingdom fell from 673K to 550K. - Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom decreased from 62.1% to 54.9%. - Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom peaked at 62.1% in October 2025 and was lowest at 48.3% in March 2026. ## How did search popularity change for United Kingdom lingerie brands in September 2026? - In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%. - In September 2026, Boux Avenue gained share of searches among lingerie brands in the United Kingdom, from 22.7% to 24.5%. - In September 2026, Bravissimo lost share of searches among lingerie brands in the United Kingdom, from 18.6% to 13.5%. - In September 2026, M&S lost share of searches among lingerie brands in the United Kingdom, from 6.3% to 5.7%. - Estimated monthly branded searches for John Lewis in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. - Estimated monthly branded searches for Panache in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 673K | 62.1% | 1 | | Nov 2025 | Lingerie brands | 673K | 51.9% | 1 | | Dec 2025 | Lingerie brands | 823K | 56.9% | 1 | | Jan 2026 | Lingerie brands | 673K | 57.4% | 1 | | Feb 2026 | Lingerie brands | 550K | 55.4% | 1 | | Mar 2026 | Lingerie brands | 450K | 48.3% | 1 | | Apr 2026 | Lingerie brands | 450K | 50.7% | 1 | | May 2026 | Lingerie brands | 550K | 50.8% | 1 | | Jun 2026 | Lingerie brands | 550K | 50.8% | 1 | | Jul 2026 | Lingerie brands | 550K | 50.8% | 1 | | Aug 2026 | Lingerie brands | 550K | 50.8% | 1 | | Sep 2026 | Lingerie brands | 550K | 54.9% | 1 | ## How are Ann Summers’ branded searches counted? Brandwave collects information about searches that people make online using Ann Summers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ann summers” ## Which lingerie brands compete with Ann Summers? - [Boux Avenue](/demand/uk/brands/boux-avenue): Head-to-head: /demand/uk/compare/ann-summers-vs-boux-avenue - [Bravissimo](/demand/uk/brands/bravissimo): Head-to-head: /demand/uk/compare/ann-summers-vs-bravissimo - [M&S](/demand/uk/brands/marks-and-spencer): Head-to-head: /demand/uk/compare/ann-summers-vs-marks-and-spencer - [Curvy Kate](/demand/uk/brands/curvy-kate): Head-to-head: /demand/uk/compare/ann-summers-vs-curvy-kate - [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/ann-summers-vs-john-lewis - [Figleaves](/demand/uk/brands/figleaves) - [Panache](/demand/uk/brands/panache-lingerie) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ann Summers: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ann-summers This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ann-summers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.