--- title: "Animal Friends: search popularity in the United Kingdom" description: "Animal Friends insures cats, dogs and horses for vet bills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/animal-friends" publisher: "Brandwave" --- # Animal Friends: search popularity in the United Kingdom Animal Friends insures cats, dogs and horses for vet bills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Animal Friends - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pet insurance providers**: 12.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet insurance providers | 3 | 12.7% | 14.8K | - [Pet insurance providers](/demand/uk/categories/uk-pet-insurance-providers) ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Animal Friends was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Animal Friends is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets - Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends - Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets - Searched Google, AI Overview "pet insurance": named none of the brands we track - Searched Google, AI Overview "best pet insurance": named none of the brands we track Not named in any answer: Direct Line. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Animal Friends changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Animal Friends in the United Kingdom fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom decreased from 15.4% to 12.7%. - Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom peaked at 16.4% in December 2025 and was lowest at 12.7% in September 2026. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%. - In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%. - In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%. - In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet insurance providers | 18.1K | 15.4% | 3 | | Nov 2025 | Pet insurance providers | 18.1K | 16.4% | 3 | | Dec 2025 | Pet insurance providers | 18.1K | 16.4% | 3 | | Jan 2026 | Pet insurance providers | 22.2K | 16.3% | 3 | | Feb 2026 | Pet insurance providers | 18.1K | 16.3% | 3 | | Mar 2026 | Pet insurance providers | 18.1K | 15.7% | 3 | | Apr 2026 | Pet insurance providers | 18.1K | 15.8% | 3 | | May 2026 | Pet insurance providers | 18.1K | 15.8% | 3 | | Jun 2026 | Pet insurance providers | 18.1K | 15.9% | 3 | | Jul 2026 | Pet insurance providers | 18.1K | 15.1% | 3 | | Aug 2026 | Pet insurance providers | 18.1K | 13.6% | 3 | | Sep 2026 | Pet insurance providers | 14.8K | 12.7% | 3 | ## How are Animal Friends’ branded searches counted? Brandwave collects information about searches that people make online using Animal Friends’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “animal friends insurance” ## Which pet insurance providers compete with Animal Friends? - [Petplan](/demand/uk/brands/petplan): Head-to-head: /demand/uk/compare/animal-friends-vs-petplan - [Agria](/demand/uk/brands/agria-pet-insurance): Head-to-head: /demand/uk/compare/agria-pet-insurance-vs-animal-friends - [ManyPets](/demand/uk/brands/manypets): Head-to-head: /demand/uk/compare/animal-friends-vs-manypets - [Direct Line](/demand/uk/brands/direct-line): Head-to-head: /demand/uk/compare/animal-friends-vs-direct-line ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Animal Friends: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/animal-friends This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/animal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.