---
title: "American Express: search popularity in United Kingdom"
description: "American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/american-express"
publisher: "Brandwave"
---

# American Express: search popularity in United Kingdom

American Express offers credit cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: American Express
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among credit cards**: 33.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Credit cards | 1 | 33.3% | 201K |

- [Credit cards](/demand/uk/categories/uk-credit-cards)

## How has branded search demand for American Express changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for American Express in United Kingdom fell from 246K to 201K.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United Kingdom peaked at 33.3% in October 2025 and was lowest at 29% in November 2025.

## How did search popularity change for United Kingdom credit cards in September 2026?

- In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.
- In September 2026, Capital One gained estimated Share of Search among credit cards in United Kingdom, from 31% to 33.3%.
- In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Credit cards | 246K | 33.3% | 1 |
| Nov 2025 | Credit cards | 201K | 29% | 3 |
| Dec 2025 | Credit cards | 201K | 31% | 2 |
| Jan 2026 | Credit cards | 246K | 33.3% | 1 |
| Feb 2026 | Credit cards | 201K | 31% | 2 |
| Mar 2026 | Credit cards | 201K | 29% | 3 |
| Apr 2026 | Credit cards | 201K | 29% | 3 |
| May 2026 | Credit cards | 201K | 29% | 3 |
| Jun 2026 | Credit cards | 201K | 31% | 2 |
| Jul 2026 | Credit cards | 201K | 31% | 2 |
| Aug 2026 | Credit cards | 201K | 31% | 2 |
| Sep 2026 | Credit cards | 201K | 33.3% | 1 |

## How is American Express measured?

Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “american express”

## Which credit cards compete with American Express?

- [Barclaycard](/demand/uk/brands/barclaycard): Head-to-head: /demand/uk/compare/american-express-vs-barclaycard
- [Capital One](/demand/uk/brands/capital-one): Head-to-head: /demand/uk/compare/american-express-vs-capital-one

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "American Express: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/american-express

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/american-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.