--- title: "Alpro: search popularity in the United Kingdom" description: "Alpro makes plant-based milk. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/alpro" publisher: "Brandwave" --- # Alpro: search popularity in the United Kingdom Alpro makes plant-based milk. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alpro - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among yoghurt brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yoghurt brands | 4 | 3.5% | 3.6K | | Plant milk brands | 2 | 25.6% | 5.4K | - [Yoghurt brands in the UK](/demand/uk/categories/uk-yoghurt-brands) - [Plant milk brands in the UK](/demand/uk/categories/uk-plant-milk-brands) ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Alpro did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yeo Valley | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Onken | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Müller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Collective | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yoghurt brands - Asked ChatGPT "What's the best yoghurt brand in the UK?": 1. Fage, 2. Yeo Valley - Asked ChatGPT "Which Greek yoghurt is best in the UK?": 1. Fage - Asked ChatGPT "What are the healthiest yoghurt brands in UK supermarkets?": 1. Fage, 2. Yeo Valley, 3. Onken - Searched Google, AI Overview "best yoghurt": 1. Yeo Valley, 2. Fage Not named in any answer: Müller, Alpro and The Collective. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Alpro changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alpro in the United Kingdom fell from 12K to 9K. - Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom decreased from 5.4% to 3.5%. - Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom peaked at 5.7% in August 2026 and was lowest at 3.5% in September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom peaked at 30% in January 2026 and was lowest at 21.8% in February 2026. ## How did search popularity change for United Kingdom yoghurt brands in September 2026? - In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches. - In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%. - In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%. - In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%. - In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%. - Estimated monthly branded searches for Onken in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## How did search popularity change for United Kingdom plant milk brands in September 2026? - In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%. - In September 2026, Califia Farms gained share of searches among plant milk brands in the United Kingdom, from 2.9% to 3.4%. - In September 2026, Oatly lost share of searches among plant milk brands in the United Kingdom, from 32.2% to 31.3%. - In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%. - In September 2026, MOMA lost share of searches among plant milk brands in the United Kingdom, from 17.6% to 17%. - Estimated monthly branded searches for Rude Health in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoghurt brands | 5.4K | 5.4% | 4 | | Nov 2025 | Yoghurt brands | 4.4K | 4.9% | 4 | | Dec 2025 | Yoghurt brands | 3.6K | 4.3% | 4 | | Jan 2026 | Yoghurt brands | 6.6K | 5.3% | 4 | | Feb 2026 | Yoghurt brands | 5.4K | 5.1% | 4 | | Mar 2026 | Yoghurt brands | 6.6K | 5.7% | 4 | | Apr 2026 | Yoghurt brands | 5.4K | 4.5% | 4 | | May 2026 | Yoghurt brands | 6.6K | 5.1% | 4 | | Jun 2026 | Yoghurt brands | 5.4K | 4.5% | 4 | | Jul 2026 | Yoghurt brands | 5.4K | 5.4% | 4 | | Aug 2026 | Yoghurt brands | 5.4K | 5.7% | 4 | | Sep 2026 | Yoghurt brands | 3.6K | 3.5% | 4 | | Oct 2025 | Plant milk brands | 6.6K | 25.6% | 2 | | Nov 2025 | Plant milk brands | 5.4K | 23.9% | 2 | | Dec 2025 | Plant milk brands | 4.4K | 24.1% | 2 | | Jan 2026 | Plant milk brands | 8.1K | 30% | 1 | | Feb 2026 | Plant milk brands | 6.6K | 21.8% | 2 | | Mar 2026 | Plant milk brands | 6.6K | 22.8% | 2 | | Apr 2026 | Plant milk brands | 6.6K | 27.3% | 2 | | May 2026 | Plant milk brands | 5.4K | 23.5% | 2 | | Jun 2026 | Plant milk brands | 5.4K | 24.6% | 2 | | Jul 2026 | Plant milk brands | 5.4K | 26.8% | 2 | | Aug 2026 | Plant milk brands | 5.4K | 26.4% | 2 | | Sep 2026 | Plant milk brands | 5.4K | 25.6% | 2 | ## How are Alpro’s branded searches counted? Brandwave collects information about searches that people make online using Alpro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alpro” - “alpro yogurt” ## Which yoghurt brands compete with Alpro? - [Yeo Valley](/demand/uk/brands/yeo-valley): Head-to-head: /demand/uk/compare/alpro-vs-yeo-valley - [Fage](/demand/uk/brands/fage): Head-to-head: /demand/uk/compare/alpro-vs-fage - [Müller](/demand/uk/brands/muller): Head-to-head: /demand/uk/compare/alpro-vs-muller - [The Collective](/demand/uk/brands/the-collective): Head-to-head: /demand/uk/compare/alpro-vs-the-collective - [Onken](/demand/uk/brands/onken): Head-to-head: /demand/uk/compare/alpro-vs-onken ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alpro: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/alpro This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/alpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.