--- title: "Aldi: search popularity in the United Kingdom" description: "Aldi is a discount supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/aldi-supermarkets" publisher: "Brandwave" --- # Aldi: search popularity in the United Kingdom Aldi is a discount supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aldi - **Owned by**: ALDI Australia - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among supermarkets**: 14% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supermarkets | 2 | 14% | 5M | - [Supermarkets in the UK](/demand/uk/categories/uk-supermarkets) ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions, Aldi was mentioned in one out of three: in one of the three ChatGPT answers. Aldi is the seventh most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sainsbury's | 1st | 3 of 3 | 3 of 3 | | Tesco | 2nd | 2 of 3 | 2 of 3 | | Asda | 3rd | 3 of 3 | 3 of 3 | | Waitrose | 4th | 3 of 3 | 3 of 3 | | Lidl | 5th | 2 of 3 | 2 of 3 | | Ocado | 6th | 2 of 3 | 2 of 3 | | Aldi | 7th | 1 of 3 | 1 of 3 | | M&S | 8th | 1 of 3 | 1 of 3 | | Morrisons | 9th | 1 of 3 | 1 of 3 | | Co-op | Not ranked | 0 of 3 | 0 of 3 | | Iceland | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about supermarkets - Asked ChatGPT "Which UK supermarket is the cheapest for a weekly shop?": 1. Aldi, 2. Lidl, 3. Asda, 4. Tesco, 5. Sainsbury's, 6. Morrisons, 7. Ocado, 8. Waitrose - Asked ChatGPT "What's the best supermarket for quality food in the UK?": 1. Waitrose, 2. M&S, 3. Sainsbury's, 4. Lidl, 5. Asda - Asked ChatGPT "Which supermarket has the best online delivery service?": 1. Tesco, 2. Ocado, 3. Sainsbury's, 4. Asda, 5. Waitrose Not named in any answer: Co-op and Iceland. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Aldi changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aldi in the United Kingdom held steady at 5M. - Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in the United Kingdom increased from 13% to 14%. - Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in the United Kingdom peaked at 16% in May 2026 and was lowest at 11.1% in December 2025. - Across the 12 months ending September 2026, Aldi rose from 3rd to 2nd among supermarkets in the United Kingdom. ## How did search popularity change for United Kingdom supermarkets in September 2026? - In September 2026, Sainsbury's gained share of searches among supermarkets in the United Kingdom, from 23.8% to 25.4%. - In September 2026, Morrisons gained share of searches among supermarkets in the United Kingdom, from 13% to 13.9%. - In September 2026, Tesco gained share of searches among supermarkets in the United Kingdom, from 13% to 13.9%. - In September 2026, Asda gained share of searches among supermarkets in the United Kingdom, from 10.6% to 11.4%. - In September 2026, Lidl lost share of searches among supermarkets in the United Kingdom, from 15.9% to 13.9%. - In September 2026, Aldi lost share of searches among supermarkets in the United Kingdom, from 16% to 14%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Supermarkets | 5M | 13% | 3 | | Nov 2025 | Supermarkets | 5M | 12.6% | 4 | | Dec 2025 | Supermarkets | 5M | 11.1% | 5 | | Jan 2026 | Supermarkets | 5M | 13.1% | 3 | | Feb 2026 | Supermarkets | 4.1M | 12.6% | 4 | | Mar 2026 | Supermarkets | 5M | 13.4% | 3 | | Apr 2026 | Supermarkets | 5M | 13.9% | 2 | | May 2026 | Supermarkets | 6.2M | 16% | 2 | | Jun 2026 | Supermarkets | 5M | 14.7% | 2 | | Jul 2026 | Supermarkets | 5M | 14% | 2 | | Aug 2026 | Supermarkets | 6.2M | 16% | 2 | | Sep 2026 | Supermarkets | 5M | 14% | 2 | ## How are Aldi’s branded searches counted? Brandwave collects information about searches that people make online using Aldi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aldi” - “aldi uk” ## Which supermarkets compete with Aldi? - [Sainsbury's](/demand/uk/brands/sainsburys): Head-to-head: /demand/uk/compare/aldi-supermarkets-vs-sainsburys - [Lidl](/demand/uk/brands/lidl): Head-to-head: /demand/uk/compare/aldi-supermarkets-vs-lidl - [Morrisons](/demand/uk/brands/morrisons): Head-to-head: /demand/uk/compare/aldi-supermarkets-vs-morrisons - [Tesco](/demand/uk/brands/tesco): Head-to-head: /demand/uk/compare/aldi-supermarkets-vs-tesco - [Asda](/demand/uk/brands/asda-supermarkets): Head-to-head: /demand/uk/compare/aldi-supermarkets-vs-asda-supermarkets - [Ocado](/demand/uk/brands/ocado) - [Waitrose](/demand/uk/brands/waitrose-and-partners) - [M&S](/demand/uk/brands/marks-and-spencer) - [Co-op](/demand/uk/brands/co-op-food) - [Iceland](/demand/uk/brands/iceland-foods) ## Who owns Aldi? Aldi is owned by ALDI Australia. Brandwave does not track any other brands owned by ALDI Australia. - [ALDI Australia](/demand/uk/companies/aldi-australia): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Aldi? Aldi is owned by ALDI Australia. Brandwave does not track any other brands owned by ALDI Australia. ## Cite this page Brandwave. "Aldi: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/aldi-supermarkets This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/aldi-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.