--- title: "Alan Boswell: search popularity in the United Kingdom" description: "Alan Boswell is a UK broker known for landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/alan-boswell" publisher: "Brandwave" --- # Alan Boswell: search popularity in the United Kingdom Alan Boswell is a UK broker known for landlord insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Alan Boswell - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among landlord insurance providers**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Landlord insurance providers | 5 | 2.6% | 480 | - [Landlord insurance providers in the UK](/demand/uk/categories/uk-landlord-insurance-providers) ## Top landlord insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alan Boswell was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alan Boswell is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alan Boswell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Direct Line | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aviva | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HomeLet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rentguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hiscox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about landlord insurance providers - Asked ChatGPT "What's the best landlord insurance in the UK?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Which company should I use for landlord insurance on a buy-to-let?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Who offers the best rent guarantee and landlord cover?": 1. Alan Boswell, 2. Direct Line - Searched Google, AI Overview "landlord insurance": named none of the brands we track - Searched Google, AI Overview "landlord insurance uk": 1. Direct Line Not named in any answer: HomeLet, Simply Business, Rentguard and Hiscox. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Alan Boswell changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Alan Boswell in the United Kingdom rose from 320 to 480. - Across the 12 months ending September 2026, Alan Boswell’s share of searches among landlord insurance providers in the United Kingdom increased from 1.8% to 2.6%. ## How did search popularity change for United Kingdom landlord insurance providers in September 2026? - In September 2026, Simply Business gained share of searches among landlord insurance providers in the United Kingdom, from 7.2% to 8.6%. - In September 2026, HomeLet lost share of searches among landlord insurance providers in the United Kingdom, from 54.5% to 53.5%. - In September 2026, Direct Line lost share of searches among landlord insurance providers in the United Kingdom, from 29.7% to 29.2%. - Estimated monthly branded searches for Alan Boswell in the United Kingdom rose 50% over 12 measured months, from 320 to 480 in September 2026. - Estimated monthly branded searches for Hiscox in the United Kingdom rose 40% over 12 measured months, from 50 to 70 in September 2026. - Estimated monthly branded searches for Rentguard in the United Kingdom fell 34.6% over 12 measured months, from 260 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Landlord insurance providers | 320 | 1.8% | 5 | | Nov 2025 | Landlord insurance providers | 320 | 1.8% | 5 | | Dec 2025 | Landlord insurance providers | 320 | 2.2% | 5 | | Jan 2026 | Landlord insurance providers | 390 | 2% | 5 | | Feb 2026 | Landlord insurance providers | 390 | 2.2% | 5 | | Mar 2026 | Landlord insurance providers | 480 | 2.7% | 5 | | Apr 2026 | Landlord insurance providers | 390 | 2.5% | 5 | | May 2026 | Landlord insurance providers | 390 | 2.2% | 5 | | Jun 2026 | Landlord insurance providers | 320 | 1.8% | 5 | | Jul 2026 | Landlord insurance providers | 390 | 2% | 5 | | Aug 2026 | Landlord insurance providers | 480 | 2.6% | 5 | | Sep 2026 | Landlord insurance providers | 480 | 2.6% | 5 | ## How are Alan Boswell’s branded searches counted? Brandwave collects information about searches that people make online using Alan Boswell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “alan boswell landlord insurance” ## Which landlord insurance providers compete with Alan Boswell? - [HomeLet](/demand/uk/brands/homelet) - [Direct Line](/demand/uk/brands/direct-line): Head-to-head: /demand/uk/compare/alan-boswell-vs-direct-line - [Simply Business](/demand/uk/brands/simply-business): Head-to-head: /demand/uk/compare/alan-boswell-vs-simply-business - [Aviva](/demand/uk/brands/aviva): Head-to-head: /demand/uk/compare/alan-boswell-vs-aviva - [Rentguard](/demand/uk/brands/rentguard): Head-to-head: /demand/uk/compare/alan-boswell-vs-rentguard - [Hiscox](/demand/uk/brands/hiscox-insurance): Head-to-head: /demand/uk/compare/alan-boswell-vs-hiscox-insurance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Alan Boswell: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/alan-boswell This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/alan-boswell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.