---
title: "Aira: search popularity in the United Kingdom"
description: "Aira sells and installs heat pumps on a monthly plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/aira"
publisher: "Brandwave"
---

# Aira: search popularity in the United Kingdom

Aira sells and installs heat pumps on a monthly plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aira
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among heat pump installers**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Heat pump installers | 4 | 6.7% | 1.6K |

- [Heat pump installers in the UK](/demand/uk/categories/uk-heat-pump-installers)

## How has branded search demand for Aira changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Aira in the United Kingdom fell from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom decreased from 9.8% to 6.7%.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom peaked at 11.1% in November 2025 and was lowest at 5.9% in July 2026.

## How did search popularity change for United Kingdom heat pump installers in September 2026?

- In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.
- In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.
- In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.
- In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.
- In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.
- EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heat pump installers | 2.9K | 9.8% | 4 |
| Nov 2025 | Heat pump installers | 2.9K | 11.1% | 4 |
| Dec 2025 | Heat pump installers | 1.6K | 8.4% | 4 |
| Jan 2026 | Heat pump installers | 1.9K | 7.2% | 4 |
| Feb 2026 | Heat pump installers | 1.6K | 7.4% | 4 |
| Mar 2026 | Heat pump installers | 1.9K | 7% | 4 |
| Apr 2026 | Heat pump installers | 1.9K | 8.1% | 4 |
| May 2026 | Heat pump installers | 1.6K | 6.9% | 4 |
| Jun 2026 | Heat pump installers | 1.6K | 6.6% | 4 |
| Jul 2026 | Heat pump installers | 1.3K | 5.9% | 4 |
| Aug 2026 | Heat pump installers | 1.3K | 6% | 4 |
| Sep 2026 | Heat pump installers | 1.6K | 6.7% | 4 |

## How are Aira’s branded searches counted?

Brandwave collects information about searches that people make online using Aira’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aira heat pump”

## Which heat pump installers compete with Aira?

- [Heatable](/demand/uk/brands/heatable): Head-to-head: /demand/uk/compare/aira-vs-heatable
- [Octopus Energy](/demand/uk/brands/octopus-energy): Head-to-head: /demand/uk/compare/aira-vs-octopus-energy
- [Heat Geek](/demand/uk/brands/heat-geek): Head-to-head: /demand/uk/compare/aira-vs-heat-geek
- [British Gas](/demand/uk/brands/british-gas): Head-to-head: /demand/uk/compare/aira-vs-british-gas
- [EDF](/demand/uk/brands/edf-energy): Head-to-head: /demand/uk/compare/aira-vs-edf-energy

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aira: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/aira

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/aira. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.