--- title: "AEG: search popularity in the United Kingdom" description: "A home appliance brand owned by Electrolux. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/aeg" publisher: "Brandwave" --- # AEG: search popularity in the United Kingdom A home appliance brand owned by Electrolux. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AEG - **Owned by**: Electrolux - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among washing machine brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Washing machine brands | 12 | 3% | 8.1K | | Dishwasher brands | 7 | 5.1% | 4.4K | | Fridge brands | 15 | 1.4% | 1K | - [Washing machine brands](/demand/uk/categories/uk-washing-machine-brands) - [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands) - [Fridge brands](/demand/uk/categories/uk-fridge-brands) ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AEG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AEG is the seventh most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beko | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Hoover | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Candy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy in the UK?": 1. Bosch, 2. Beko, 3. Samsung, 4. LG - Asked ChatGPT "What are the most reliable washing machine brands?": 1. Miele, 2. LG, 3. Bosch, 4. AEG, 5. Beko - Asked ChatGPT "What is the best washing machine for a family?": 1. LG, 2. Bosch - Searched Google, AI Overview "washing machine": 1. Beko, 2. Hoover - Searched Google, AI Overview "washing machines": 1. Beko, 2. Hoover, 3. LG, 4. Samsung Not named in any answer: Hotpoint, Indesit, Hisense, Haier, Zanussi, Candy and Whirlpool. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for AEG changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AEG in the United Kingdom fell from 14.8K to 13.5K. - Across the 12 months ending September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom. - Across the 12 months ending September 2026, AEG’s share of searches among dishwasher brands in the United Kingdom peaked at 6.2% in January 2026 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, AEG fell from 6th to 7th among dishwasher brands in the United Kingdom. - Across the 12 months ending September 2026, AEG fell from 14th to 15th among fridge brands in the United Kingdom. ## How did search popularity change for United Kingdom washing machine brands in September 2026? - In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches. - In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches. - In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%. - In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. - In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. ## How did search popularity change for United Kingdom dishwasher brands in September 2026? - Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%. - In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%. - In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%. - In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%. - In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Washing machine brands | 8.1K | 2.7% | 13 | | Nov 2025 | Washing machine brands | 8.1K | 2.7% | 13 | | Dec 2025 | Washing machine brands | 8.1K | 3% | 12 | | Jan 2026 | Washing machine brands | 8.1K | 2.7% | 13 | | Feb 2026 | Washing machine brands | 6.6K | 2.4% | 13 | | Mar 2026 | Washing machine brands | 8.1K | 2.7% | 12 | | Apr 2026 | Washing machine brands | 6.6K | 2.5% | 13 | | May 2026 | Washing machine brands | 8.1K | 3.2% | 12 | | Jun 2026 | Washing machine brands | 6.6K | 2.7% | 12 | | Jul 2026 | Washing machine brands | 6.6K | 2.9% | 12 | | Aug 2026 | Washing machine brands | 6.6K | 2.5% | 13 | | Sep 2026 | Washing machine brands | 8.1K | 3% | 12 | | Oct 2025 | Dishwasher brands | 5.4K | 5.4% | 6 | | Nov 2025 | Dishwasher brands | 5.4K | 4.8% | 8 | | Dec 2025 | Dishwasher brands | 4.4K | 4.5% | 8 | | Jan 2026 | Dishwasher brands | 6.6K | 6.2% | 5 | | Feb 2026 | Dishwasher brands | 5.4K | 6.1% | 6 | | Mar 2026 | Dishwasher brands | 5.4K | 5.9% | 6 | | Apr 2026 | Dishwasher brands | 4.4K | 5.1% | 6 | | May 2026 | Dishwasher brands | 4.4K | 5.6% | 6 | | Jun 2026 | Dishwasher brands | 3.6K | 4.9% | 7 | | Jul 2026 | Dishwasher brands | 3.6K | 4.9% | 7 | | Aug 2026 | Dishwasher brands | 4.4K | 5% | 7 | | Sep 2026 | Dishwasher brands | 4.4K | 5.1% | 7 | | Oct 2025 | Fridge brands | 1.3K | 1.7% | 14 | | Nov 2025 | Fridge brands | 1K | 1.4% | 15 | | Dec 2025 | Fridge brands | 880 | 1.4% | 15 | | Jan 2026 | Fridge brands | 880 | 1.2% | 15 | | Feb 2026 | Fridge brands | 880 | 1.5% | 15 | | Mar 2026 | Fridge brands | 1K | 1.6% | 15 | | Apr 2026 | Fridge brands | 880 | 1.4% | 15 | | May 2026 | Fridge brands | 1K | 1.5% | 15 | | Jun 2026 | Fridge brands | 1K | 1.4% | 15 | | Jul 2026 | Fridge brands | 1.3K | 1.8% | 15 | | Aug 2026 | Fridge brands | 1K | 1.3% | 15 | | Sep 2026 | Fridge brands | 1K | 1.4% | 15 | ## How are AEG’s branded searches counted? Brandwave collects information about searches that people make online using AEG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aeg dishwasher” - “aeg fridge” - “aeg washing machine” ## Which washing machine brands compete with AEG? - [Bosch](/demand/uk/brands/bosch) - [Hotpoint](/demand/uk/brands/hotpoint) - [Samsung](/demand/uk/brands/samsung) - [Beko](/demand/uk/brands/beko) - [Indesit](/demand/uk/brands/indesit) - [Miele](/demand/uk/brands/miele) - [Hisense](/demand/uk/brands/hisense) - [Hoover](/demand/uk/brands/hoover) - [LG](/demand/uk/brands/lg): Head-to-head: /demand/uk/compare/aeg-vs-lg - [Haier](/demand/uk/brands/haier): Head-to-head: /demand/uk/compare/aeg-vs-haier - [Zanussi](/demand/uk/brands/zanussi): Head-to-head: /demand/uk/compare/aeg-vs-zanussi - [Candy](/demand/uk/brands/candy-appliances): Head-to-head: /demand/uk/compare/aeg-vs-candy-appliances - [Whirlpool](/demand/uk/brands/whirlpool): Head-to-head: /demand/uk/compare/aeg-vs-whirlpool ## Who owns AEG? AEG is owned by Electrolux. Brandwave does not track any other brands owned by Electrolux. - [Electrolux](/demand/uk/companies/electrolux): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AEG? AEG is owned by Electrolux. Brandwave does not track any other brands owned by Electrolux. ## Cite this page Brandwave. "AEG: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/aeg This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/aeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.