---
title: "United Kingdom branded search and Share of Search"
description: "Estimated monthly demand for branded searches across all the competitive sets that Brandwave tracks in United Kingdom. Brandwave tracks 152 brands across 42 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In September 2026, the 152 United Kingdom brands Brandwave measured accounted for an estimated 84.8M branded searches."
canonical: "https://gobrandwave.com/demand/uk"
publisher: "Brandwave"
---

# United Kingdom branded search and Share of Search

Estimated monthly demand for branded searches across all the competitive sets that Brandwave tracks in United Kingdom. Brandwave tracks 152 brands across 42 competitive sets, with each brand's Share of Search calculated inside the set it competes in. In September 2026, the 152 United Kingdom brands Brandwave measured accounted for an estimated 84.8M branded searches.

## Key facts

- **Market**: United Kingdom
- **Curated term language**: English
- **Geographic coverage**: United Kingdom
- **Competitive sets**: 42
- **Brands tracked**: 152
- **Multi-brand companies**: 0
- **Measured through**: Sep 2026
- **Total estimated monthly branded searches**: 84.8M

## Which United Kingdom brands overtook a rival in share of branded search in September 2026?

- In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.
- In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in United Kingdom, with 43.8% estimated Share of Search.

## Biggest Share of Search movements

| Brand | Competitive set | Share change, Sep 2026 against Aug 2026 | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| High Speed Training | CPD courses | +9.3 points | 81.5% | 1 |
| Monzo | Neobanks | +4.9 points | 48.4% | 1 |
| Currys | Electronics retailers | +4.8 points | 38.9% | 2 |
| Reed Courses | CPD courses | -6.7 points | 10.9% | 2 |
| Simba | Mattress topper brands | -5.2 points | 68.9% | 1 |
| Wilkin & Sons | Jam brands | -5 points | 12.7% | 2 |

## Fastest-changing estimated branded demand

| Brand | Competitive set | Change across the last 12 months | Estimated monthly branded searches | Measured months |
| --- | --- | --- | --- | --- |
| AO | Electronics retailers | +171.8% | 246K | 12 |
| Confused.com | Insurance comparison sites | +82.7% | 74K | 12 |
| Monzo | Neobanks | +56.1% | 158K | 12 |
| Yodel | Parcel delivery services | -80% | 110K | 12 |
| LloydsDirect | Prescription delivery services | -70.8% | 210 | 12 |
| Party Delights | Party supplies | -70.2% | 5.4K | 12 |

## Largest brands by estimated branded demand

| Brand | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Rightmove | Property portals | 11.1M | 84.4% | 1 |
| Sainsbury's | Online supermarkets | 9.1M | 37.7% | 1 |
| Argos | Electronics retailers | 7.5M | 58.2% | 1 |
| Currys | Electronics retailers | 5M | 38.9% | 2 |
| Morrisons | Online supermarkets | 5M | 20.6% | 2 |

## Competitive sets by total measured demand

| Competitive set | Estimated monthly branded searches | Measured brands | Highest Share of Search |
| --- | --- | --- | --- |
| Online supermarkets | 24.2M | 5 | Sainsbury's, 37.7% |
| Property portals | 13.2M | 3 | Rightmove, 84.4% |
| Electronics retailers | 12.9M | 4 | Argos, 58.2% |
| Hardware retailers | 8M | 5 | Screwfix, 51.3% |
| Food delivery apps | 5.3M | 3 | Just Eat, 63.6% |
| Auto parts retailers | 3.4M | 4 | Euro Car Parts, 43.8% |
| Classified ad platforms | 3.1M | 4 | Facebook Marketplace, 48.9% |
| Insurance comparison sites | 2.8M | 4 | Compare the Market, 53.6% |
| Parcel delivery services | 1.9M | 5 | Royal Mail, 64.8% |
| Pet supply retailers | 1.2M | 3 | Pets at Home, 85.9% |
| Car insurance brands | 938K | 4 | Admiral, 46.5% |
| Building supplies retailers | 843K | 6 | Travis Perkins, 79.9% |

## Notable rank changes

| Brand | Competitive set | Previous rank | Rank |
| --- | --- | --- | --- |
| American Express | Credit cards | 2 | 1 |
| Barclaycard | Credit cards | 1 | 2 |
| CTD Tiles | Tile retailers | 6 | 5 |

## Set leaders in United Kingdom

| Competitive set | Brand | Share of Search |
| --- | --- | --- |
| Online supermarkets | Sainsbury's | 37.7% |
| Online supermarkets | Morrisons | 20.6% |
| Online supermarkets | Tesco | 20.6% |
| Property portals | Rightmove | 84.4% |
| Property portals | Zoopla | 11.4% |
| Property portals | OnTheMarket | 4.2% |
| Electronics retailers | Argos | 58.2% |
| Electronics retailers | Currys | 38.9% |
| Electronics retailers | AO | 1.9% |
| Hardware retailers | Screwfix | 51.3% |
| Hardware retailers | Toolstation | 18.8% |
| Hardware retailers | Wickes | 15.3% |
| Food delivery apps | Just Eat | 63.6% |
| Food delivery apps | Deliveroo | 19% |
| Food delivery apps | Uber Eats | 17.4% |
| Auto parts retailers | Euro Car Parts | 43.8% |
| Auto parts retailers | Halfords | 43.8% |
| Auto parts retailers | GSF Car Parts | 10.7% |
| Classified ad platforms | Facebook Marketplace | 48.9% |
| Classified ad platforms | Gumtree | 48.9% |
| Classified ad platforms | Preloved | 2% |
| Insurance comparison sites | Compare the Market | 53.6% |
| Insurance comparison sites | GoCompare | 24.1% |
| Insurance comparison sites | MoneySuperMarket | 19.7% |
| Parcel delivery services | Royal Mail | 64.8% |
| Parcel delivery services | Evri | 29.2% |
| Parcel delivery services | Yodel | 5.8% |
| Pet supply retailers | Pets at Home | 85.9% |
| Pet supply retailers | Jollyes | 7.8% |
| Pet supply retailers | Zooplus | 6.4% |
| Car insurance brands | Admiral | 46.5% |
| Car insurance brands | Aviva | 32.1% |
| Car insurance brands | Direct Line | 13.3% |
| Building supplies retailers | Travis Perkins | 79.9% |
| Building supplies retailers | Jewson | 16% |
| Building supplies retailers | Howarth Timber | 2.6% |
| Gym chains | PureGym | 46.3% |
| Gym chains | The Gym Group | 25.3% |
| Gym chains | David Lloyd | 17% |
| Greeting cards | Card Factory | 71.7% |
| Greeting cards | Funky Pigeon | 21.5% |
| Greeting cards | Moonpig | 6.5% |
| Financial advisers | Hargreaves Lansdown | 89.6% |
| Financial advisers | St James's Place | 9.9% |
| Financial advisers | Vanguard | 0.59% |
| Credit cards | American Express | 33.3% |
| Credit cards | Barclaycard | 33.3% |
| Credit cards | Capital One | 33.3% |
| Buy now pay later services | Klarna | 52.3% |
| Buy now pay later services | Clearpay | 34.9% |
| Buy now pay later services | Zilch | 12.8% |
| Life insurance brands | Aviva | 53.2% |
| Life insurance brands | Legal & General | 29.6% |
| Life insurance brands | Royal London | 16% |
| Parking apps | JustPark | 70.4% |
| Parking apps | RingGo | 17.3% |
| Parking apps | APCOA | 9.5% |
| Tyre retailers | Kwik Fit | 78.5% |
| Tyre retailers | National Tyres | 12.9% |
| Tyre retailers | Blackcircles | 8.6% |

## The 20 largest of 42 competitive sets

- [Online supermarkets](/demand/uk/categories/uk-online-supermarkets): 5 brands compared on their branded search terms.
- [Property portals](/demand/uk/categories/uk-property-portals): 3 brands compared on their branded search terms.
- [Electronics retailers](/demand/uk/categories/uk-electronics-retailers): 4 brands compared on their branded search terms.
- [Hardware retailers](/demand/uk/categories/uk-hardware-retailers): 5 brands compared on their branded search terms.
- [Food delivery apps](/demand/uk/categories/uk-food-delivery-apps): 3 brands compared on their branded search terms.
- [Auto parts retailers](/demand/uk/categories/uk-auto-parts-retailers): 4 brands compared on their branded search terms.
- [Classified ad platforms](/demand/uk/categories/uk-classified-ad-platforms): 4 brands compared on their branded search terms.
- [Insurance comparison sites](/demand/uk/categories/uk-insurance-comparison-sites): 4 brands compared on their branded search terms.
- [Parcel delivery services](/demand/uk/categories/uk-parcel-delivery-services): 5 brands compared on their branded search terms.
- [Pet supply retailers](/demand/uk/categories/uk-pet-supply-retailers): 3 brands compared on their branded search terms.
- [Car insurance brands](/demand/uk/categories/uk-car-insurance-brands): 4 brands compared on their branded search terms.
- [Building supplies retailers](/demand/uk/categories/uk-building-supplies-retailers): 6 brands compared on their branded search terms.
- [Gym chains](/demand/uk/categories/uk-gym-chains): 4 brands compared on their branded search terms.
- [Greeting cards](/demand/uk/categories/uk-greeting-cards): 4 brands compared on their branded search terms.
- [Financial advisers](/demand/uk/categories/uk-financial-advisers): 3 brands compared on their branded search terms.
- [Credit cards](/demand/uk/categories/uk-credit-cards): 3 brands compared on their branded search terms.
- [Buy now pay later services](/demand/uk/categories/uk-buy-now-pay-later-services): 3 brands compared on their branded search terms.
- [Life insurance brands](/demand/uk/categories/uk-life-insurance-brands): 4 brands compared on their branded search terms.
- [Parking apps](/demand/uk/categories/uk-parking-apps): 4 brands compared on their branded search terms.
- [Tyre retailers](/demand/uk/categories/uk-tyre-retailers): 3 brands compared on their branded search terms.

## Multi-brand companies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "United Kingdom branded search and Share of Search". https://gobrandwave.com/demand/uk

This page is also available as HTML at https://gobrandwave.com/demand/uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.