--- title: "Whangarei recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Whangarei recruitment agencies using branded searches made in Whangārei. Share of Search among Adecco, Direction Recruitment and Dynamic Personnel, the whangarei recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whangarei/recruitment-agencies" publisher: "Brandwave" --- # Whangarei recruitment agencies in New Zealand: Which brands are most popular in search? Compare Whangarei recruitment agencies using branded searches made in Whangārei. Share of Search among Adecco, Direction Recruitment and Dynamic Personnel, the whangarei recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whangarei recruitment agencies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Adecco, 57.1% ## Which brand is most popular in search among whangarei recruitment agencies in New Zealand? - In August 2026, Adecco was the most searched among whangarei recruitment agencies in New Zealand, with an estimated 120 branded searches and 57.1% estimated Share of Search within this set. - Direction Recruitment is in 2nd place, 28.6 percentage points behind at 28.6% Share of Search. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand increased from 52% to 57.1%. - Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 32% to 28.6%. - Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 16% to 14.3%. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 70.8% in December 2025 and was lowest at 37% in November 2025. - Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 40.9% in April 2026 and was lowest at 20.8% in December 2025. - Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 22.2% in November 2025 and was lowest at 8.3% in December 2025. ## Compare search popularity between leading brands - [Adecco vs Direction Recruitment: compare search popularity](/demand/nz/compare/adecco-vs-direction-recruitment): 57.1% against 28.6% Share of Search. - [Adecco vs Dynamic Personnel: compare search popularity](/demand/nz/compare/adecco-vs-dynamic-personnel): 57.1% against 14.3% Share of Search. - [Direction Recruitment vs Dynamic Personnel: compare search popularity](/demand/nz/compare/direction-recruitment-vs-dynamic-personnel): 28.6% against 14.3% Share of Search. ## How did search popularity change for New Zealand whangarei recruitment agencies in August 2026? - In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%. - In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%. - In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adecco | 57.1% | 120 | -25.0% | Adecco | | 2 | Direction Recruitment | 28.6% | 60 | 0.0% | Direction Recruitment | | 3 | Dynamic Personnel | 14.3% | 30 | -40.0% | Dynamic Personnel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Adecco | 130 | 52% | 1 | | Oct 2025 | Direction Recruitment | 80 | 32% | 2 | | Oct 2025 | Dynamic Personnel | 40 | 16% | 3 | | Nov 2025 | Direction Recruitment | 110 | 40.7% | 1 | | Nov 2025 | Adecco | 100 | 37% | 2 | | Nov 2025 | Dynamic Personnel | 60 | 22.2% | 3 | | Dec 2025 | Adecco | 170 | 70.8% | 1 | | Dec 2025 | Direction Recruitment | 50 | 20.8% | 2 | | Dec 2025 | Dynamic Personnel | 20 | 8.3% | 3 | | Jan 2026 | Adecco | 190 | 61.3% | 1 | | Jan 2026 | Direction Recruitment | 90 | 29% | 2 | | Jan 2026 | Dynamic Personnel | 30 | 9.7% | 3 | | Feb 2026 | Adecco | 210 | 65.6% | 1 | | Feb 2026 | Direction Recruitment | 70 | 21.9% | 2 | | Feb 2026 | Dynamic Personnel | 40 | 12.5% | 3 | | Mar 2026 | Adecco | 120 | 52.2% | 1 | | Mar 2026 | Direction Recruitment | 70 | 30.4% | 2 | | Mar 2026 | Dynamic Personnel | 40 | 17.4% | 3 | | Apr 2026 | Adecco | 110 | 50% | 1 | | Apr 2026 | Direction Recruitment | 90 | 40.9% | 2 | | Apr 2026 | Dynamic Personnel | 20 | 9.1% | 3 | | May 2026 | Adecco | 180 | 62.1% | 1 | | May 2026 | Direction Recruitment | 80 | 27.6% | 2 | | May 2026 | Dynamic Personnel | 30 | 10.3% | 3 | | Jun 2026 | Adecco | 180 | 60% | 1 | | Jun 2026 | Direction Recruitment | 80 | 26.7% | 2 | | Jun 2026 | Dynamic Personnel | 40 | 13.3% | 3 | | Jul 2026 | Adecco | 160 | 59.3% | 1 | | Jul 2026 | Direction Recruitment | 60 | 22.2% | 2 | | Jul 2026 | Dynamic Personnel | 50 | 18.5% | 3 | | Aug 2026 | Adecco | 120 | 57.1% | 1 | | Aug 2026 | Direction Recruitment | 60 | 28.6% | 2 | | Aug 2026 | Dynamic Personnel | 30 | 14.3% | 3 | | Sep 2026 | Adecco | — | — | — | | Sep 2026 | Direction Recruitment | — | — | — | | Sep 2026 | Dynamic Personnel | — | — | — | ## What is being compared - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Direction Recruitment**: Measured on the search terms “direction recruitment”, “direction recruitment new zealand”, “direction recruitment nz”, “direction recruitment whangarei” and “directionrecruitment”, summed into one figure. - **Dynamic Personnel**: Measured on the search terms “dynamic personnel”, “dynamic personnel recruitment”, “dynamic recruitment”, “dynamic recruitment jobs”, “dynamic recruitment nz”, “dynamic recruitment whangarei” and “dynamicpersonnel”, summed into one figure. - [Adecco](/demand/nz/brands/adecco) - [Direction Recruitment](/demand/nz/brands/direction-recruitment) - [Dynamic Personnel](/demand/nz/brands/dynamic-personnel) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whangarei recruitment agencies in New Zealand? In August 2026, Adecco was the most searched among whangarei recruitment agencies in New Zealand, with an estimated 120 branded searches and 57.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Whangarei recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whangarei/recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whangarei/recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.