--- title: "Barfoot & Thompson vs Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Barfoot & Thompson or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whangarei/real-estate-agencies/compare/barfoot-and-thompson-vs-harcourts" publisher: "Brandwave" --- # Barfoot & Thompson vs Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, Barfoot & Thompson or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barfoot & Thompson and Harcourts - **Competitive set**: Whangarei real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Barfoot & Thompson Share of Search**: 10% - **Harcourts Share of Search**: 4% ## Which is more popular in search, Barfoot & Thompson or Harcourts? - In August 2026, Barfoot & Thompson had more branded searches than Harcourts among whangarei real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 700 branded searches compared to Harcourts’ 280, and held a 10% Share of Search versus Harcourts’ 4%. - Barfoot & Thompson was ahead of Harcourts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among whangarei real estate agencies in New Zealand moved from 10.1% to 10%, and its estimated monthly branded searches moved from 890 to 700. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whangarei real estate agencies in New Zealand moved from 3.2% to 4%, and its estimated monthly branded searches held steady at 280. ## How did search popularity change for New Zealand whangarei real estate agencies in August 2026? - In August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand. ## Month by month | Month | Barfoot & Thompson estimated searches | Barfoot & Thompson Share of Search | Barfoot & Thompson rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 890 | 10.1% | 3 | 280 | 3.2% | 4 | | Nov 2025 | 780 | 8.5% | 3 | 330 | 3.6% | 4 | | Dec 2025 | 850 | 10.4% | 3 | 250 | 3% | 4 | | Jan 2026 | 910 | 9.9% | 2 | 280 | 3.1% | 4 | | Feb 2026 | 840 | 8.6% | 3 | 280 | 2.9% | 4 | | Mar 2026 | 890 | 9% | 3 | 310 | 3.1% | 4 | | Apr 2026 | 670 | 8.5% | 3 | 260 | 3.3% | 4 | | May 2026 | 670 | 9.3% | 3 | 260 | 3.6% | 4 | | Jun 2026 | 710 | 11% | 2 | 270 | 4.2% | 4 | | Jul 2026 | 590 | 9.5% | 3 | 230 | 3.7% | 4 | | Aug 2026 | 700 | 10% | 2 | 280 | 4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot & thompson agents”, “barfoot & thompson new zealand”, “barfoot & thompson nz”, “barfoot & thompson property management”, “barfoot & thompson real estate”, “barfoot & thompson rentals”, “barfoot & thompson whangarei”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot and thompson real estate agents”, “barfoot and thompson whangarei”, “barfoot auckland”, “barfoot thompson” and “barfoot&thompson”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - [Barfoot & Thompson profile](/demand/nz/brands/barfoot-and-thompson) - [Harcourts profile](/demand/nz/brands/harcourts) - [All whangarei real estate agencies in New Zealand](/demand/nz/locations/whangarei/real-estate-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barfoot & Thompson or Harcourts? In August 2026, Barfoot & Thompson had more branded searches than Harcourts among whangarei real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 700 branded searches compared to Harcourts’ 280, and held a 10% Share of Search versus Harcourts’ 4%. ## Cite this page Brandwave. "Barfoot & Thompson vs Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/locations/whangarei/real-estate-agencies/compare/barfoot-and-thompson-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whangarei/real-estate-agencies/compare/barfoot-and-thompson-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.