---
title: "Whangarei insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Whangarei insurance brokers using branded searches made in Whangārei. Share of Search among Gallagher Insurance, Rothbury, Adams Trimmer, Policywise and ABC Insurance, the whangarei insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whangarei/insurance-brokers"
publisher: "Brandwave"
---

# Whangarei insurance brokers in New Zealand: Which brands are most popular in search?

Compare Whangarei insurance brokers using branded searches made in Whangārei. Share of Search among Gallagher Insurance, Rothbury, Adams Trimmer, Policywise and ABC Insurance, the whangarei insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whangarei insurance brokers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 75%

## Which brand is most popular in search among whangarei insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among whangarei insurance brokers in New Zealand, with an estimated 270 branded searches and 75% estimated Share of Search within this set.
- Rothbury is in 2nd place, 58.3 percentage points behind at 16.7% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among whangarei insurance brokers in New Zealand decreased from 75.5% to 75%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand decreased from 20.4% to 16.7%.
- Across the 11 months ending August 2026, Adams Trimmer’s estimated Share of Search among whangarei insurance brokers in New Zealand increased from 4.1% to 5.6%.
- Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand increased from 0% to 2.8%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 75.5% in October 2025 and was lowest at 57.1% in April 2026.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 28.6% in April 2026 and was lowest at 16.7% in August 2026.
- Across the 11 months ending August 2026, Adams Trimmer’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 14.3% in April 2026 and was lowest at 4.1% in October 2025.
- Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 4.2% in January 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Policywise rose from 5th to 4th among whangarei insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ABC Insurance fell from 4th to 5th among whangarei insurance brokers in New Zealand.

## Compare search popularity between leading brands

- [Gallagher Insurance vs Rothbury: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-rothbury): 75% against 16.7% Share of Search.
- [Gallagher Insurance vs Adams Trimmer: compare search popularity](/demand/nz/compare/adams-trimmer-vs-gallagher-insurance): 75% against 5.6% Share of Search.
- [Gallagher Insurance vs Policywise: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-policywise): 75% against 2.8% Share of Search.
- [Rothbury vs Adams Trimmer: compare search popularity](/demand/nz/compare/adams-trimmer-vs-rothbury): 16.7% against 5.6% Share of Search.
- [Rothbury vs Policywise: compare search popularity](/demand/nz/compare/policywise-vs-rothbury): 16.7% against 2.8% Share of Search.
- [Adams Trimmer vs Policywise: compare search popularity](/demand/nz/compare/adams-trimmer-vs-policywise): 5.6% against 2.8% Share of Search.

## How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

- In August 2026, Adams Trimmer gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 4.5% to 5.6%.
- In August 2026, Policywise gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 2.3% to 2.8%.
- In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 18.2% to 16.7%.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 27% over 11 measured months, from 370 to 270 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 75% | 270 | -18.2% | Gallagher Insurance |
| 2 | Rothbury | 16.7% | 60 | -25.0% | Rothbury |
| 3 | Adams Trimmer | 5.6% | 20 | 0.0% | Adams Trimmer |
| 4 | Policywise | 2.8% | 10 | 0.0% | Policywise |
| 5 | ABC Insurance | 0% | 0 | — | ABC Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 370 | 75.5% | 1 |
| Oct 2025 | Rothbury | 100 | 20.4% | 2 |
| Oct 2025 | Adams Trimmer | 20 | 4.1% | 3 |
| Oct 2025 | ABC Insurance | 0 | 0% | 4 |
| Oct 2025 | Policywise | 0 | 0% | 5 |
| Nov 2025 | Gallagher Insurance | 260 | 61.9% | 1 |
| Nov 2025 | Rothbury | 110 | 26.2% | 2 |
| Nov 2025 | Adams Trimmer | 40 | 9.5% | 3 |
| Nov 2025 | Policywise | 10 | 2.4% | 4 |
| Nov 2025 | ABC Insurance | 0 | 0% | 5 |
| Dec 2025 | Gallagher Insurance | 240 | 63.2% | 1 |
| Dec 2025 | Rothbury | 100 | 26.3% | 2 |
| Dec 2025 | Adams Trimmer | 30 | 7.9% | 3 |
| Dec 2025 | Policywise | 10 | 2.6% | 4 |
| Dec 2025 | ABC Insurance | 0 | 0% | 5 |
| Jan 2026 | Gallagher Insurance | 300 | 62.5% | 1 |
| Jan 2026 | Rothbury | 120 | 25% | 2 |
| Jan 2026 | Adams Trimmer | 40 | 8.3% | 3 |
| Jan 2026 | Policywise | 20 | 4.2% | 4 |
| Jan 2026 | ABC Insurance | 0 | 0% | 5 |
| Feb 2026 | Gallagher Insurance | 320 | 66.7% | 1 |
| Feb 2026 | Rothbury | 110 | 22.9% | 2 |
| Feb 2026 | Adams Trimmer | 50 | 10.4% | 3 |
| Feb 2026 | ABC Insurance | 0 | 0% | 4 |
| Feb 2026 | Policywise | 0 | 0% | 5 |
| Mar 2026 | Gallagher Insurance | 250 | 62.5% | 1 |
| Mar 2026 | Rothbury | 100 | 25% | 2 |
| Mar 2026 | Adams Trimmer | 40 | 10% | 3 |
| Mar 2026 | Policywise | 10 | 2.5% | 4 |
| Mar 2026 | ABC Insurance | 0 | 0% | 5 |
| Apr 2026 | Gallagher Insurance | 200 | 57.1% | 1 |
| Apr 2026 | Rothbury | 100 | 28.6% | 2 |
| Apr 2026 | Adams Trimmer | 50 | 14.3% | 3 |
| Apr 2026 | ABC Insurance | 0 | 0% | 4 |
| Apr 2026 | Policywise | 0 | 0% | 5 |
| May 2026 | Gallagher Insurance | 360 | 73.5% | 1 |
| May 2026 | Rothbury | 100 | 20.4% | 2 |
| May 2026 | Adams Trimmer | 30 | 6.1% | 3 |
| May 2026 | ABC Insurance | 0 | 0% | 4 |
| May 2026 | Policywise | 0 | 0% | 5 |
| Jun 2026 | Gallagher Insurance | 250 | 61% | 1 |
| Jun 2026 | Rothbury | 110 | 26.8% | 2 |
| Jun 2026 | Adams Trimmer | 40 | 9.8% | 3 |
| Jun 2026 | Policywise | 10 | 2.4% | 4 |
| Jun 2026 | ABC Insurance | 0 | 0% | 5 |
| Jul 2026 | Gallagher Insurance | 330 | 75% | 1 |
| Jul 2026 | Rothbury | 80 | 18.2% | 2 |
| Jul 2026 | Adams Trimmer | 20 | 4.5% | 3 |
| Jul 2026 | Policywise | 10 | 2.3% | 4 |
| Jul 2026 | ABC Insurance | 0 | 0% | 5 |
| Aug 2026 | Gallagher Insurance | 270 | 75% | 1 |
| Aug 2026 | Rothbury | 60 | 16.7% | 2 |
| Aug 2026 | Adams Trimmer | 20 | 5.6% | 3 |
| Aug 2026 | Policywise | 10 | 2.8% | 4 |
| Aug 2026 | ABC Insurance | 0 | 0% | 5 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Adams Trimmer | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Policywise | — | — | — |
| Sep 2026 | Rothbury | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Adams Trimmer**: Measured on the search term “adams trimmer”.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Policywise**: Measured on the search terms “policy wise”, “policywise” and “policywise nz”, summed into one figure.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Adams Trimmer](/demand/nz/brands/adams-trimmer)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Policywise](/demand/nz/brands/policywise)
- [Rothbury](/demand/nz/brands/rothbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whangarei insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among whangarei insurance brokers in New Zealand, with an estimated 270 branded searches and 75% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whangarei insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whangarei/insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whangarei/insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.