---
title: "Whangarei funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare Whangarei funeral directors using branded searches made in Whangārei. Share of Search among Morris & Morris, Newberrys, Eternal Tides, Haven Falls, A Graceful Undertaking and Just Funerals, the whangarei funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whangarei/funeral-directors"
publisher: "Brandwave"
---

# Whangarei funeral directors in New Zealand: Which brands are most popular in search?

Compare Whangarei funeral directors using branded searches made in Whangārei. Share of Search among Morris & Morris, Newberrys, Eternal Tides, Haven Falls, A Graceful Undertaking and Just Funerals, the whangarei funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whangarei funeral directors
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Morris & Morris, 47.5%

## Which brand is most popular in search among whangarei funeral directors in New Zealand?

- In August 2026, Morris & Morris was the most searched among whangarei funeral directors in New Zealand, with an estimated 670 branded searches and 47.5% estimated Share of Search within this set.
- Newberrys is in 2nd place, 29.8 percentage points behind at 17.7% Share of Search.
- Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand decreased from 21.8% to 17.7%.
- Across the 11 months ending August 2026, Eternal Tides’ estimated Share of Search among whangarei funeral directors in New Zealand increased from 11.5% to 14.9%.
- Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among whangarei funeral directors in New Zealand increased from 13.3% to 14.9%.
- Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand decreased from 5.5% to 4.3%.
- Across the 11 months ending August 2026, Morris & Morris’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 59.4% in December 2025 and was lowest at 34.3% in June 2026.
- Across the 11 months ending August 2026, Newberrys’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 25.4% in November 2025 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, Eternal Tides’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 24.1% in June 2026 and was lowest at 10.9% in December 2025.
- Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among whangarei funeral directors in New Zealand peaked at 18.3% in April 2026 and was lowest at 13% in March 2026.
- Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand peaked at 5.5% in October 2025 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Eternal Tides rose from 4th to 3rd among whangarei funeral directors in New Zealand.
- Across the 11 months ending August 2026, Haven Falls fell from 3rd to 4th among whangarei funeral directors in New Zealand.
- Across the 11 months ending August 2026, Morris & Morris and Just Funerals held steady: their estimated Share of Search among whangarei funeral directors in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Morris & Morris vs Newberrys: compare search popularity](/demand/nz/compare/morris-morris-vs-newberrys): 47.5% against 17.7% Share of Search.
- [Morris & Morris vs Eternal Tides: compare search popularity](/demand/nz/compare/eternal-tides-vs-morris-morris): 47.5% against 14.9% Share of Search.
- [Morris & Morris vs Haven Falls: compare search popularity](/demand/nz/compare/haven-falls-vs-morris-morris): 47.5% against 14.9% Share of Search.
- [Morris & Morris vs A Graceful Undertaking: compare search popularity](/demand/nz/compare/a-graceful-undertaking-vs-morris-morris): 47.5% against 4.3% Share of Search.
- [Newberrys vs Eternal Tides: compare search popularity](/demand/nz/compare/eternal-tides-vs-newberrys): 17.7% against 14.9% Share of Search.
- [Newberrys vs Haven Falls: compare search popularity](/demand/nz/compare/haven-falls-vs-newberrys): 17.7% against 14.9% Share of Search.
- [Newberrys vs A Graceful Undertaking: compare search popularity](/demand/nz/compare/a-graceful-undertaking-vs-newberrys): 17.7% against 4.3% Share of Search.
- [Eternal Tides vs Haven Falls: compare search popularity](/demand/nz/compare/eternal-tides-vs-haven-falls): 14.9% Share of Search each.
- [Eternal Tides vs A Graceful Undertaking: compare search popularity](/demand/nz/compare/a-graceful-undertaking-vs-eternal-tides): 14.9% against 4.3% Share of Search.
- [Haven Falls vs A Graceful Undertaking: compare search popularity](/demand/nz/compare/a-graceful-undertaking-vs-haven-falls): 14.9% against 4.3% Share of Search.

## How did search popularity change for New Zealand whangarei funeral directors in August 2026?

- In August 2026, Newberrys gained estimated Share of Search among whangarei funeral directors in New Zealand, from 15.6% to 17.7%.
- In August 2026, Haven Falls gained estimated Share of Search among whangarei funeral directors in New Zealand, from 13.6% to 14.9%.
- In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 3.4% to 4.3%.
- In August 2026, Morris & Morris lost estimated Share of Search among whangarei funeral directors in New Zealand, from 51.7% to 47.5%.
- Estimated monthly branded searches for Eternal Tides in New Zealand rose 10.5% over 11 measured months, from 190 to 210 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Morris & Morris | 47.5% | 670 | -11.8% | Morris & Morris |
| 2 | Newberrys | 17.7% | 250 | +8.7% | Newberrys |
| 3 | Eternal Tides | 14.9% | 210 | -4.5% | Eternal Tides |
| 4 | Haven Falls | 14.9% | 210 | +5.0% | Haven Falls |
| 5 | A Graceful Undertaking | 4.3% | 60 | +20.0% | A Graceful Undertaking |
| 6 | Just Funerals | 0.71% | 10 | 0.0% | Just Funerals |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Morris & Morris | 780 | 47.3% | 1 |
| Oct 2025 | Newberrys | 360 | 21.8% | 2 |
| Oct 2025 | Haven Falls | 220 | 13.3% | 3 |
| Oct 2025 | Eternal Tides | 190 | 11.5% | 4 |
| Oct 2025 | A Graceful Undertaking | 90 | 5.5% | 5 |
| Oct 2025 | Just Funerals | 10 | 0.61% | 6 |
| Nov 2025 | Morris & Morris | 560 | 41.8% | 1 |
| Nov 2025 | Newberrys | 340 | 25.4% | 2 |
| Nov 2025 | Haven Falls | 230 | 17.2% | 3 |
| Nov 2025 | Eternal Tides | 150 | 11.2% | 4 |
| Nov 2025 | A Graceful Undertaking | 50 | 3.7% | 5 |
| Nov 2025 | Just Funerals | 10 | 0.75% | 6 |
| Dec 2025 | Morris & Morris | 600 | 59.4% | 1 |
| Dec 2025 | Haven Falls | 160 | 15.8% | 2 |
| Dec 2025 | Eternal Tides | 110 | 10.9% | 3 |
| Dec 2025 | Newberrys | 100 | 9.9% | 4 |
| Dec 2025 | A Graceful Undertaking | 30 | 3% | 5 |
| Dec 2025 | Just Funerals | 10 | 0.99% | 6 |
| Jan 2026 | Morris & Morris | 460 | 44.7% | 1 |
| Jan 2026 | Eternal Tides | 180 | 17.5% | 2 |
| Jan 2026 | Haven Falls | 170 | 16.5% | 3 |
| Jan 2026 | Newberrys | 160 | 15.5% | 4 |
| Jan 2026 | A Graceful Undertaking | 50 | 4.9% | 5 |
| Jan 2026 | Just Funerals | 10 | 0.97% | 6 |
| Feb 2026 | Morris & Morris | 900 | 55.6% | 1 |
| Feb 2026 | Haven Falls | 270 | 16.7% | 2 |
| Feb 2026 | Newberrys | 200 | 12.3% | 3 |
| Feb 2026 | Eternal Tides | 180 | 11.1% | 4 |
| Feb 2026 | A Graceful Undertaking | 60 | 3.7% | 5 |
| Feb 2026 | Just Funerals | 10 | 0.62% | 6 |
| Mar 2026 | Morris & Morris | 650 | 47.1% | 1 |
| Mar 2026 | Newberrys | 260 | 18.8% | 2 |
| Mar 2026 | Eternal Tides | 220 | 15.9% | 3 |
| Mar 2026 | Haven Falls | 180 | 13% | 4 |
| Mar 2026 | A Graceful Undertaking | 60 | 4.3% | 5 |
| Mar 2026 | Just Funerals | 10 | 0.72% | 6 |
| Apr 2026 | Morris & Morris | 630 | 50% | 1 |
| Apr 2026 | Haven Falls | 230 | 18.3% | 2 |
| Apr 2026 | Newberrys | 200 | 15.9% | 3 |
| Apr 2026 | Eternal Tides | 140 | 11.1% | 4 |
| Apr 2026 | A Graceful Undertaking | 50 | 4% | 5 |
| Apr 2026 | Just Funerals | 10 | 0.79% | 6 |
| May 2026 | Morris & Morris | 620 | 52.1% | 1 |
| May 2026 | Haven Falls | 180 | 15.1% | 2 |
| May 2026 | Eternal Tides | 160 | 13.4% | 3 |
| May 2026 | Newberrys | 160 | 13.4% | 4 |
| May 2026 | A Graceful Undertaking | 60 | 5% | 5 |
| May 2026 | Just Funerals | 10 | 0.84% | 6 |
| Jun 2026 | Morris & Morris | 470 | 34.3% | 1 |
| Jun 2026 | Eternal Tides | 330 | 24.1% | 2 |
| Jun 2026 | Newberrys | 300 | 21.9% | 3 |
| Jun 2026 | Haven Falls | 210 | 15.3% | 4 |
| Jun 2026 | A Graceful Undertaking | 50 | 3.6% | 5 |
| Jun 2026 | Just Funerals | 10 | 0.73% | 6 |
| Jul 2026 | Morris & Morris | 760 | 51.7% | 1 |
| Jul 2026 | Newberrys | 230 | 15.6% | 2 |
| Jul 2026 | Eternal Tides | 220 | 15% | 3 |
| Jul 2026 | Haven Falls | 200 | 13.6% | 4 |
| Jul 2026 | A Graceful Undertaking | 50 | 3.4% | 5 |
| Jul 2026 | Just Funerals | 10 | 0.68% | 6 |
| Aug 2026 | Morris & Morris | 670 | 47.5% | 1 |
| Aug 2026 | Newberrys | 250 | 17.7% | 2 |
| Aug 2026 | Eternal Tides | 210 | 14.9% | 3 |
| Aug 2026 | Haven Falls | 210 | 14.9% | 4 |
| Aug 2026 | A Graceful Undertaking | 60 | 4.3% | 5 |
| Aug 2026 | Just Funerals | 10 | 0.71% | 6 |
| Sep 2026 | A Graceful Undertaking | — | — | — |
| Sep 2026 | Eternal Tides | — | — | — |
| Sep 2026 | Haven Falls | — | — | — |
| Sep 2026 | Just Funerals | — | — | — |
| Sep 2026 | Morris & Morris | — | — | — |
| Sep 2026 | Newberrys | — | — | — |

## What is being compared

- **A Graceful Undertaking**: Measured on the search terms “a graceful undertaking” and “a graceful undertaking whangarei”, summed into one figure.
- **Eternal Tides**: Measured on the search terms “eternal tides”, “eternal tides funeral home”, “eternal tides funeral services” and “eternal tides whangarei”, summed into one figure.
- **Haven Falls**: Measured on the search terms “haven falls”, “haven falls funeral home”, “haven falls funeral services”, “haven falls funerals”, “haven falls rotorua”, “haven falls whangarei” and “havenfalls”, summed into one figure.
- **Just Funerals**: Measured on the search terms “just funerals” and “just funerals nz”, summed into one figure.
- **Morris & Morris**: Measured on the search terms “morris & morris”, “morris & morris funeral home”, “morris & morris funerals”, “morris & morris whangarei”, “morris and morris”, “morris and morris funerals” and “morris and morris whangarei”, summed into one figure.
- **Newberrys**: Measured on the search terms “newberry's funeral home”, “newberrys”, “newberrys funeral home” and “newberrys whangarei”, summed into one figure.

- [A Graceful Undertaking](/demand/nz/brands/a-graceful-undertaking)
- [Eternal Tides](/demand/nz/brands/eternal-tides)
- [Haven Falls](/demand/nz/brands/haven-falls)
- [Just Funerals](/demand/nz/brands/just-funerals)
- [Morris & Morris](/demand/nz/brands/morris-morris)
- [Newberrys](/demand/nz/brands/newberrys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whangarei funeral directors in New Zealand?

In August 2026, Morris & Morris was the most searched among whangarei funeral directors in New Zealand, with an estimated 670 branded searches and 47.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whangarei funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whangarei/funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whangarei/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.