--- title: "Whanganui recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Whanganui recruitment agencies using branded searches made in Whanganui. Share of Search among AWF, Workbridge and Outsourced Personnel, the whanganui recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whanganui/recruitment-agencies" publisher: "Brandwave" --- # Whanganui recruitment agencies in New Zealand: Which brands are most popular in search? Compare Whanganui recruitment agencies using branded searches made in Whanganui. Share of Search among AWF, Workbridge and Outsourced Personnel, the whanganui recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whanganui recruitment agencies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: AWF, 60.5% ## Which brand is most popular in search among whanganui recruitment agencies in New Zealand? - In August 2026, AWF was the most searched among whanganui recruitment agencies in New Zealand, with an estimated 260 branded searches and 60.5% estimated Share of Search within this set. - Workbridge is in 2nd place, 34.9 percentage points behind at 25.6% Share of Search. - Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand increased from 55.6% to 60.5%. - Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand decreased from 30.6% to 25.6%. - Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 69.2% in February 2026 and was lowest at 50% in April 2026. - Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 38.5% in April 2026 and was lowest at 22.7% in November 2025. - Across the 11 months ending August 2026, Outsourced Personnel’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 16.7% in January 2026 and was lowest at 7.7% in February 2026. - Across the 11 months ending August 2026, Outsourced Personnel held steady: its estimated Share of Search among whanganui recruitment agencies in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [AWF vs Workbridge: compare search popularity](/demand/nz/compare/awf-vs-workbridge): 60.5% against 25.6% Share of Search. - [AWF vs Outsourced Personnel: compare search popularity](/demand/nz/compare/awf-vs-outsourced-personnel): 60.5% against 14% Share of Search. - [Workbridge vs Outsourced Personnel: compare search popularity](/demand/nz/compare/outsourced-personnel-vs-workbridge): 25.6% against 14% Share of Search. ## How did search popularity change for New Zealand whanganui recruitment agencies in August 2026? - In August 2026, AWF gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 50% to 60.5%. - In August 2026, Outsourced Personnel gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 13.3% to 14%. - In August 2026, Workbridge lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 36.7% to 25.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | AWF | 60.5% | 260 | +73.3% | AWF | | 2 | Workbridge | 25.6% | 110 | 0.0% | Workbridge | | 3 | Outsourced Personnel | 14% | 60 | +50.0% | Outsourced Personnel | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AWF | 200 | 55.6% | 1 | | Oct 2025 | Workbridge | 110 | 30.6% | 2 | | Oct 2025 | Outsourced Personnel | 50 | 13.9% | 3 | | Nov 2025 | AWF | 290 | 65.9% | 1 | | Nov 2025 | Workbridge | 100 | 22.7% | 2 | | Nov 2025 | Outsourced Personnel | 50 | 11.4% | 3 | | Dec 2025 | AWF | 180 | 54.5% | 1 | | Dec 2025 | Workbridge | 100 | 30.3% | 2 | | Dec 2025 | Outsourced Personnel | 50 | 15.2% | 3 | | Jan 2026 | AWF | 170 | 56.7% | 1 | | Jan 2026 | Workbridge | 80 | 26.7% | 2 | | Jan 2026 | Outsourced Personnel | 50 | 16.7% | 3 | | Feb 2026 | AWF | 270 | 69.2% | 1 | | Feb 2026 | Workbridge | 90 | 23.1% | 2 | | Feb 2026 | Outsourced Personnel | 30 | 7.7% | 3 | | Mar 2026 | AWF | 260 | 66.7% | 1 | | Mar 2026 | Workbridge | 90 | 23.1% | 2 | | Mar 2026 | Outsourced Personnel | 40 | 10.3% | 3 | | Apr 2026 | AWF | 130 | 50% | 1 | | Apr 2026 | Workbridge | 100 | 38.5% | 2 | | Apr 2026 | Outsourced Personnel | 30 | 11.5% | 3 | | May 2026 | AWF | 180 | 51.4% | 1 | | May 2026 | Workbridge | 120 | 34.3% | 2 | | May 2026 | Outsourced Personnel | 50 | 14.3% | 3 | | Jun 2026 | AWF | 220 | 59.5% | 1 | | Jun 2026 | Workbridge | 110 | 29.7% | 2 | | Jun 2026 | Outsourced Personnel | 40 | 10.8% | 3 | | Jul 2026 | AWF | 150 | 50% | 1 | | Jul 2026 | Workbridge | 110 | 36.7% | 2 | | Jul 2026 | Outsourced Personnel | 40 | 13.3% | 3 | | Aug 2026 | AWF | 260 | 60.5% | 1 | | Aug 2026 | Workbridge | 110 | 25.6% | 2 | | Aug 2026 | Outsourced Personnel | 60 | 14% | 3 | | Sep 2026 | AWF | — | — | — | | Sep 2026 | Outsourced Personnel | — | — | — | | Sep 2026 | Workbridge | — | — | — | ## What is being compared - **AWF**: Measured on the search terms “awf”, “awf hastings”, “awf jobs”, “awf labour hire”, “awf new zealand”, “awf nz”, “awf recruitment” and “awf whanganui”, summed into one figure. - **Outsourced Personnel**: Measured on the search terms “outsourced personnel” and “outsourced personnel whanganui”, summed into one figure. - **Workbridge**: Measured on the search terms “work bridge”, “work bridge jobs”, “work bridge nz”, “workbridge”, “workbridge jobs”, “workbridge new zealand”, “workbridge nz”, “workbridge wanganui” and “workbridge whanganui”, summed into one figure. - [AWF](/demand/nz/brands/awf) - [Outsourced Personnel](/demand/nz/brands/outsourced-personnel) - [Workbridge](/demand/nz/brands/workbridge) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whanganui recruitment agencies in New Zealand? In August 2026, AWF was the most searched among whanganui recruitment agencies in New Zealand, with an estimated 260 branded searches and 60.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Whanganui recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whanganui/recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whanganui/recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.