---
title: "Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui mortgage advisers using branded searches made in Whanganui. Share of Search among NZHL, Vega, Home Trust Mortgages, Hometown Mortgages and Mortgage Link, the whanganui mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whanganui/mortgage-advisers"
publisher: "Brandwave"
---

# Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Whanganui mortgage advisers using branded searches made in Whanganui. Share of Search among NZHL, Vega, Home Trust Mortgages, Hometown Mortgages and Mortgage Link, the whanganui mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 33.3%

## Which brand is most popular in search among whanganui mortgage advisers in New Zealand?

- NZHL and Vega share the highest estimated Share of Search among whanganui mortgage advisers in New Zealand, at 33.3% in August 2026.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 25% to 33.3%.
- Across the 11 months ending August 2026, Home Trust Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 16.7% to 11.1%.
- Across the 11 months ending August 2026, Hometown Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 0% to 11.1%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 25% to 11.1%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 44.4% in June 2026 and was lowest at 21.4% in March 2026.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 46.2% in April 2026 and was lowest at 16.7% in January 2026.
- Across the 11 months ending August 2026, Home Trust Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 33.3% in January 2026 and was lowest at 11.1% in June 2026.
- Across the 11 months ending August 2026, Hometown Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 11.1% in December 2025 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 25% in October 2025 and was lowest at 0% in December 2025.
- Across the 11 months ending August 2026, NZHL rose from 3rd to 1st among whanganui mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Vega fell from 1st to 2nd among whanganui mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Home Trust Mortgages rose from 4th to 3rd among whanganui mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Hometown Mortgages rose from 5th to 4th among whanganui mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Link fell from 2nd to 5th among whanganui mortgage advisers in New Zealand.

## Compare search popularity between leading brands

- [NZHL vs Vega: compare search popularity](/demand/nz/compare/nzhl-vs-vega): 33.3% Share of Search each.
- [NZHL vs Home Trust Mortgages: compare search popularity](/demand/nz/compare/home-trust-mortgages-vs-nzhl): 33.3% against 11.1% Share of Search.
- [NZHL vs Hometown Mortgages: compare search popularity](/demand/nz/compare/hometown-mortgages-vs-nzhl): 33.3% against 11.1% Share of Search.
- [NZHL vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-nzhl): 33.3% against 11.1% Share of Search.
- [Vega vs Home Trust Mortgages: compare search popularity](/demand/nz/compare/home-trust-mortgages-vs-vega): 33.3% against 11.1% Share of Search.
- [Vega vs Hometown Mortgages: compare search popularity](/demand/nz/compare/hometown-mortgages-vs-vega): 33.3% against 11.1% Share of Search.
- [Vega vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-vega): 33.3% against 11.1% Share of Search.
- [Home Trust Mortgages vs Hometown Mortgages: compare search popularity](/demand/nz/compare/home-trust-mortgages-vs-hometown-mortgages): 11.1% Share of Search each.
- [Home Trust Mortgages vs Mortgage Link: compare search popularity](/demand/nz/compare/home-trust-mortgages-vs-mortgage-link): 11.1% Share of Search each.
- [Hometown Mortgages vs Mortgage Link: compare search popularity](/demand/nz/compare/hometown-mortgages-vs-mortgage-link): 11.1% Share of Search each.

## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

- In August 2026, NZHL overtook Home Trust Mortgages to take the highest estimated Share of Search among whanganui mortgage advisers in New Zealand, at 33.3%.
- In August 2026, Hometown Mortgages overtook Mortgage Link to rank 4th among whanganui mortgage advisers in New Zealand, at 11.1%.
- In August 2026, Vega gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 28.6% to 33.3%.
- In August 2026, Home Trust Mortgages lost estimated Share of Search among whanganui mortgage advisers in New Zealand, from 21.4% to 11.1%.
- In August 2026, Mortgage Link lost estimated Share of Search among whanganui mortgage advisers in New Zealand, from 21.4% to 11.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 33.3% | 30 | 0.0% | NZHL |
| 2 | Vega | 33.3% | 30 | -25.0% | Vega Mortgages |
| 3 | Home Trust Mortgages | 11.1% | 10 | -66.7% | Home Trust Mortgages |
| 4 | Hometown Mortgages | 11.1% | 10 | 0.0% | Hometown Mortgages |
| 5 | Mortgage Link | 11.1% | 10 | -66.7% | Mortgage Link |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vega | 40 | 33.3% | 1 |
| Oct 2025 | Mortgage Link | 30 | 25% | 2 |
| Oct 2025 | NZHL | 30 | 25% | 3 |
| Oct 2025 | Home Trust Mortgages | 20 | 16.7% | 4 |
| Oct 2025 | Hometown Mortgages | 0 | 0% | 5 |
| Nov 2025 | NZHL | 40 | 30.8% | 1 |
| Nov 2025 | Vega | 40 | 30.8% | 2 |
| Nov 2025 | Home Trust Mortgages | 30 | 23.1% | 3 |
| Nov 2025 | Hometown Mortgages | 10 | 7.7% | 4 |
| Nov 2025 | Mortgage Link | 10 | 7.7% | 5 |
| Dec 2025 | NZHL | 30 | 33.3% | 1 |
| Dec 2025 | Vega | 30 | 33.3% | 2 |
| Dec 2025 | Home Trust Mortgages | 20 | 22.2% | 3 |
| Dec 2025 | Hometown Mortgages | 10 | 11.1% | 4 |
| Dec 2025 | Mortgage Link | 0 | 0% | 5 |
| Jan 2026 | NZHL | 50 | 41.7% | 1 |
| Jan 2026 | Home Trust Mortgages | 40 | 33.3% | 2 |
| Jan 2026 | Vega | 20 | 16.7% | 3 |
| Jan 2026 | Hometown Mortgages | 10 | 8.3% | 4 |
| Jan 2026 | Mortgage Link | 0 | 0% | 5 |
| Feb 2026 | Home Trust Mortgages | 40 | 33.3% | 1 |
| Feb 2026 | NZHL | 30 | 25% | 2 |
| Feb 2026 | Vega | 30 | 25% | 3 |
| Feb 2026 | Hometown Mortgages | 10 | 8.3% | 4 |
| Feb 2026 | Mortgage Link | 10 | 8.3% | 5 |
| Mar 2026 | Vega | 40 | 28.6% | 1 |
| Mar 2026 | Home Trust Mortgages | 30 | 21.4% | 2 |
| Mar 2026 | Mortgage Link | 30 | 21.4% | 3 |
| Mar 2026 | NZHL | 30 | 21.4% | 4 |
| Mar 2026 | Hometown Mortgages | 10 | 7.1% | 5 |
| Apr 2026 | Vega | 60 | 46.2% | 1 |
| Apr 2026 | Home Trust Mortgages | 30 | 23.1% | 2 |
| Apr 2026 | NZHL | 30 | 23.1% | 3 |
| Apr 2026 | Hometown Mortgages | 10 | 7.7% | 4 |
| Apr 2026 | Mortgage Link | 0 | 0% | 5 |
| May 2026 | Vega | 50 | 35.7% | 1 |
| May 2026 | Home Trust Mortgages | 30 | 21.4% | 2 |
| May 2026 | NZHL | 30 | 21.4% | 3 |
| May 2026 | Mortgage Link | 20 | 14.3% | 4 |
| May 2026 | Hometown Mortgages | 10 | 7.1% | 5 |
| Jun 2026 | NZHL | 40 | 44.4% | 1 |
| Jun 2026 | Vega | 20 | 22.2% | 2 |
| Jun 2026 | Home Trust Mortgages | 10 | 11.1% | 3 |
| Jun 2026 | Hometown Mortgages | 10 | 11.1% | 4 |
| Jun 2026 | Mortgage Link | 10 | 11.1% | 5 |
| Jul 2026 | Vega | 40 | 28.6% | 1 |
| Jul 2026 | Home Trust Mortgages | 30 | 21.4% | 2 |
| Jul 2026 | Mortgage Link | 30 | 21.4% | 3 |
| Jul 2026 | NZHL | 30 | 21.4% | 4 |
| Jul 2026 | Hometown Mortgages | 10 | 7.1% | 5 |
| Aug 2026 | NZHL | 30 | 33.3% | 1 |
| Aug 2026 | Vega | 30 | 33.3% | 2 |
| Aug 2026 | Home Trust Mortgages | 10 | 11.1% | 3 |
| Aug 2026 | Hometown Mortgages | 10 | 11.1% | 4 |
| Aug 2026 | Mortgage Link | 10 | 11.1% | 5 |
| Sep 2026 | Home Trust Mortgages | — | — | — |
| Sep 2026 | Hometown Mortgages | — | — | — |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | NZHL | — | — | — |
| Sep 2026 | Vega | — | — | — |

## What is being compared

- **Home Trust Mortgages**: Measured on the search term “home trust mortgages”.
- **Hometown Mortgages**: Measured on the search term “hometown mortgages”.
- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.
- **Vega**: Measured on the search terms “vega lend”, “vega mortgage”, “vega mortgages”, “vega new zealand”, “vega nz” and “vegalend”, summed into one figure.

- [Home Trust Mortgages](/demand/nz/brands/home-trust-mortgages)
- [Hometown Mortgages](/demand/nz/brands/hometown-mortgages)
- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [NZHL](/demand/nz/brands/nzhl)
- [Vega](/demand/nz/brands/vega)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui mortgage advisers in New Zealand?

NZHL and Vega share the highest estimated Share of Search among whanganui mortgage advisers in New Zealand, at 33.3% in August 2026.

## Cite this page

Brandwave. "Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whanganui/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whanganui/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.