---
title: "Whanganui accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui accounting firms using branded searches made in Whanganui. Share of Search among Moore Markhams, Tait Pearce, Adept Accountants, Tax Link, Prue Anderson Accounting and ARC Accountants, the whanganui accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whanganui/accounting-firms"
publisher: "Brandwave"
---

# Whanganui accounting firms in New Zealand: Which brands are most popular in search?

Compare Whanganui accounting firms using branded searches made in Whanganui. Share of Search among Moore Markhams, Tait Pearce, Adept Accountants, Tax Link, Prue Anderson Accounting and ARC Accountants, the whanganui accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui accounting firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Moore Markhams, 35.3%

## Which brand is most popular in search among whanganui accounting firms in New Zealand?

- In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 60 branded searches and 35.3% estimated Share of Search within this set.
- Tait Pearce is in 2nd place, 5.9 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 46.7% to 35.3%.
- Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 20% to 29.4%.
- Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand increased from 13.3% to 17.6%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 6.7% to 11.8%.
- Across the 11 months ending August 2026, Prue Anderson Accounting’s estimated Share of Search among whanganui accounting firms in New Zealand decreased from 6.7% to 5.9%.
- Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 6.7% to 0%.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 54.5% in December 2025 and was lowest at 16.7% in April 2026.
- Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 36.4% in May 2026 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 23.1% in November 2025 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 16.7% in April 2026 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Prue Anderson Accounting’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.1% in December 2025 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.1% in May 2026 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Tax Link rose from 6th to 4th among whanganui accounting firms in New Zealand.
- Across the 11 months ending August 2026, ARC Accountants fell from 4th to 6th among whanganui accounting firms in New Zealand.

## Compare search popularity between leading brands

- [Moore Markhams vs Tait Pearce: compare search popularity](/demand/nz/compare/moore-markhams-vs-tait-pearce): 35.3% against 29.4% Share of Search.
- [Moore Markhams vs Adept Accountants: compare search popularity](/demand/nz/compare/adept-accountants-vs-moore-markhams): 35.3% against 17.6% Share of Search.
- [Moore Markhams vs Tax Link: compare search popularity](/demand/nz/compare/moore-markhams-vs-tax-link): 35.3% against 11.8% Share of Search.
- [Moore Markhams vs Prue Anderson Accounting: compare search popularity](/demand/nz/compare/moore-markhams-vs-prue-anderson-accounting): 35.3% against 5.9% Share of Search.
- [Tait Pearce vs Adept Accountants: compare search popularity](/demand/nz/compare/adept-accountants-vs-tait-pearce): 29.4% against 17.6% Share of Search.
- [Tait Pearce vs Tax Link: compare search popularity](/demand/nz/compare/tait-pearce-vs-tax-link): 29.4% against 11.8% Share of Search.
- [Tait Pearce vs Prue Anderson Accounting: compare search popularity](/demand/nz/compare/prue-anderson-accounting-vs-tait-pearce): 29.4% against 5.9% Share of Search.
- [Adept Accountants vs Tax Link: compare search popularity](/demand/nz/compare/adept-accountants-vs-tax-link): 17.6% against 11.8% Share of Search.
- [Adept Accountants vs Prue Anderson Accounting: compare search popularity](/demand/nz/compare/adept-accountants-vs-prue-anderson-accounting): 17.6% against 5.9% Share of Search.
- [Tax Link vs Prue Anderson Accounting: compare search popularity](/demand/nz/compare/prue-anderson-accounting-vs-tax-link): 11.8% against 5.9% Share of Search.

## How did search popularity change for New Zealand whanganui accounting firms in August 2026?

- In August 2026, Tax Link overtook Prue Anderson Accounting to rank 4th among whanganui accounting firms in New Zealand, at 11.8%.
- In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 14.3% to 17.6%.
- In August 2026, Tait Pearce lost estimated Share of Search among whanganui accounting firms in New Zealand, from 35.7% to 29.4%.
- In August 2026, Prue Anderson Accounting lost estimated Share of Search among whanganui accounting firms in New Zealand, from 7.1% to 5.9%.
- Estimated monthly branded searches for ARC Accountants in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
- Estimated monthly branded searches for Moore Markhams in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moore Markhams | 35.3% | 60 | +20.0% | Moore Markhams |
| 2 | Tait Pearce | 29.4% | 50 | 0.0% | Tait Pearce |
| 3 | Adept Accountants | 17.6% | 30 | +50.0% | Adept Accountants |
| 4 | Tax Link | 11.8% | 20 | +100.0% | Tax Link |
| 5 | Prue Anderson Accounting | 5.9% | 10 | 0.0% | Prue Anderson Accounting |
| 6 | ARC Accountants | 0% | 0 | — | ARC Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moore Markhams | 70 | 46.7% | 1 |
| Oct 2025 | Tait Pearce | 30 | 20% | 2 |
| Oct 2025 | Adept Accountants | 20 | 13.3% | 3 |
| Oct 2025 | ARC Accountants | 10 | 6.7% | 4 |
| Oct 2025 | Prue Anderson Accounting | 10 | 6.7% | 5 |
| Oct 2025 | Tax Link | 10 | 6.7% | 6 |
| Nov 2025 | Moore Markhams | 60 | 46.2% | 1 |
| Nov 2025 | Adept Accountants | 30 | 23.1% | 2 |
| Nov 2025 | Tait Pearce | 30 | 23.1% | 3 |
| Nov 2025 | Prue Anderson Accounting | 10 | 7.7% | 4 |
| Nov 2025 | ARC Accountants | 0 | 0% | 5 |
| Nov 2025 | Tax Link | 0 | 0% | 6 |
| Dec 2025 | Moore Markhams | 60 | 54.5% | 1 |
| Dec 2025 | Tait Pearce | 30 | 27.3% | 2 |
| Dec 2025 | Adept Accountants | 10 | 9.1% | 3 |
| Dec 2025 | Prue Anderson Accounting | 10 | 9.1% | 4 |
| Dec 2025 | ARC Accountants | 0 | 0% | 5 |
| Dec 2025 | Tax Link | 0 | 0% | 6 |
| Jan 2026 | Moore Markhams | 50 | 33.3% | 1 |
| Jan 2026 | Tait Pearce | 50 | 33.3% | 2 |
| Jan 2026 | Adept Accountants | 20 | 13.3% | 3 |
| Jan 2026 | ARC Accountants | 10 | 6.7% | 4 |
| Jan 2026 | Prue Anderson Accounting | 10 | 6.7% | 5 |
| Jan 2026 | Tax Link | 10 | 6.7% | 6 |
| Feb 2026 | Moore Markhams | 40 | 28.6% | 1 |
| Feb 2026 | Tait Pearce | 40 | 28.6% | 2 |
| Feb 2026 | Adept Accountants | 30 | 21.4% | 3 |
| Feb 2026 | ARC Accountants | 10 | 7.1% | 4 |
| Feb 2026 | Prue Anderson Accounting | 10 | 7.1% | 5 |
| Feb 2026 | Tax Link | 10 | 7.1% | 6 |
| Mar 2026 | Moore Markhams | 70 | 36.8% | 1 |
| Mar 2026 | Tait Pearce | 50 | 26.3% | 2 |
| Mar 2026 | Adept Accountants | 40 | 21.1% | 3 |
| Mar 2026 | ARC Accountants | 10 | 5.3% | 4 |
| Mar 2026 | Prue Anderson Accounting | 10 | 5.3% | 5 |
| Mar 2026 | Tax Link | 10 | 5.3% | 6 |
| Apr 2026 | Tait Pearce | 40 | 33.3% | 1 |
| Apr 2026 | Adept Accountants | 20 | 16.7% | 2 |
| Apr 2026 | Moore Markhams | 20 | 16.7% | 3 |
| Apr 2026 | Tax Link | 20 | 16.7% | 4 |
| Apr 2026 | ARC Accountants | 10 | 8.3% | 5 |
| Apr 2026 | Prue Anderson Accounting | 10 | 8.3% | 6 |
| May 2026 | Tait Pearce | 40 | 36.4% | 1 |
| May 2026 | Moore Markhams | 30 | 27.3% | 2 |
| May 2026 | Adept Accountants | 20 | 18.2% | 3 |
| May 2026 | ARC Accountants | 10 | 9.1% | 4 |
| May 2026 | Prue Anderson Accounting | 10 | 9.1% | 5 |
| May 2026 | Tax Link | 0 | 0% | 6 |
| Jun 2026 | Tait Pearce | 40 | 33.3% | 1 |
| Jun 2026 | Moore Markhams | 30 | 25% | 2 |
| Jun 2026 | Adept Accountants | 20 | 16.7% | 3 |
| Jun 2026 | ARC Accountants | 10 | 8.3% | 4 |
| Jun 2026 | Prue Anderson Accounting | 10 | 8.3% | 5 |
| Jun 2026 | Tax Link | 10 | 8.3% | 6 |
| Jul 2026 | Moore Markhams | 50 | 35.7% | 1 |
| Jul 2026 | Tait Pearce | 50 | 35.7% | 2 |
| Jul 2026 | Adept Accountants | 20 | 14.3% | 3 |
| Jul 2026 | Prue Anderson Accounting | 10 | 7.1% | 4 |
| Jul 2026 | Tax Link | 10 | 7.1% | 5 |
| Jul 2026 | ARC Accountants | 0 | 0% | 6 |
| Aug 2026 | Moore Markhams | 60 | 35.3% | 1 |
| Aug 2026 | Tait Pearce | 50 | 29.4% | 2 |
| Aug 2026 | Adept Accountants | 30 | 17.6% | 3 |
| Aug 2026 | Tax Link | 20 | 11.8% | 4 |
| Aug 2026 | Prue Anderson Accounting | 10 | 5.9% | 5 |
| Aug 2026 | ARC Accountants | 0 | 0% | 6 |
| Sep 2026 | Adept Accountants | — | — | — |
| Sep 2026 | ARC Accountants | — | — | — |
| Sep 2026 | Moore Markhams | — | — | — |
| Sep 2026 | Prue Anderson Accounting | — | — | — |
| Sep 2026 | Tait Pearce | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **Adept Accountants**: Measured on the search term “adept accountants”.
- **ARC Accountants**: Measured on the search term “arc accountants”.
- **Moore Markhams**: Measured on the search terms “Moore Markhams”, “moore markhams new zealand”, “moore markhams wellington” and “moore markhams whanganui”, summed into one figure.
- **Prue Anderson Accounting**: Measured on the search term “prue anderson accounting”.
- **Tait Pearce**: Measured on the search terms “tait pearce” and “tait pearce chartered accountants”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [Adept Accountants](/demand/nz/brands/adept-accountants)
- [ARC Accountants](/demand/nz/brands/arc-accountants)
- [Moore Markhams](/demand/nz/brands/moore-markhams)
- [Prue Anderson Accounting](/demand/nz/brands/prue-anderson-accounting)
- [Tait Pearce](/demand/nz/brands/tait-pearce)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui accounting firms in New Zealand?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 60 branded searches and 35.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whanganui accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whanganui/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whanganui/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.