--- title: "Bayleys vs Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies/compare/bayleys-vs-harcourts" publisher: "Brandwave" --- # Bayleys vs Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Harcourts - **Competitive set**: Whakatane real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 7% - **Harcourts Share of Search**: 24.5% ## Which is more popular in search, Bayleys or Harcourts? - In August 2026, Harcourts had more branded searches than Bayleys among whakatane real estate agencies in New Zealand. Harcourts was estimated to have 350 branded searches compared to Bayleys’ 100, and held a 24.5% Share of Search versus Bayleys’ 7%. - Harcourts was ahead of Bayleys in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whakatane real estate agencies in New Zealand moved from 10.6% to 7%, and its estimated monthly branded searches moved from 290 to 100. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whakatane real estate agencies in New Zealand moved from 23.1% to 24.5%, and its estimated monthly branded searches moved from 630 to 350. ## How did search popularity change for New Zealand whakatane real estate agencies in August 2026? - In August 2026, Harcourts gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 21.9% to 24.5%. - In August 2026, Bayleys lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 8.6% to 7%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 10.6% | 5 | 630 | 23.1% | 3 | | Nov 2025 | 260 | 11.1% | 5 | 500 | 21.3% | 3 | | Dec 2025 | 230 | 11.4% | 5 | 510 | 25.2% | 2 | | Jan 2026 | 220 | 8.9% | 5 | 560 | 22.7% | 3 | | Feb 2026 | 240 | 10% | 5 | 640 | 26.6% | 1 | | Mar 2026 | 280 | 11.1% | 5 | 590 | 23.3% | 1 | | Apr 2026 | 190 | 10.8% | 5 | 440 | 25% | 2 | | May 2026 | 160 | 11.3% | 5 | 360 | 25.5% | 1 | | Jun 2026 | 90 | 7.1% | 5 | 380 | 29.9% | 1 | | Jul 2026 | 130 | 8.6% | 5 | 330 | 21.9% | 3 | | Aug 2026 | 100 | 7% | 5 | 350 | 24.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Harcourts profile](/demand/nz/brands/harcourts) - [All whakatane real estate agencies in New Zealand](/demand/nz/locations/whakatane/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or Harcourts? In August 2026, Harcourts had more branded searches than Bayleys among whakatane real estate agencies in New Zealand. Harcourts was estimated to have 350 branded searches compared to Bayleys’ 100, and held a 24.5% Share of Search versus Bayleys’ 7%. ## Cite this page Brandwave. "Bayleys vs Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies/compare/bayleys-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies/compare/bayleys-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.