---
title: "Whakatane real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Whakatane real estate agencies using branded searches made in Whakatāne. Share of Search among Property Brokers, Ray White, Harcourts, Arizto, Bayleys and PGG Wrightson Real Estate, the whakatane real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies"
publisher: "Brandwave"
---

# Whakatane real estate agencies in New Zealand: Which brands are most popular in search?

Compare Whakatane real estate agencies using branded searches made in Whakatāne. Share of Search among Property Brokers, Ray White, Harcourts, Arizto, Bayleys and PGG Wrightson Real Estate, the whakatane real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whakatane real estate agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Property Brokers, 30.1%

## Which brand is most popular in search among whakatane real estate agencies in New Zealand?

- In August 2026, Property Brokers was the most searched among whakatane real estate agencies in New Zealand, with an estimated 430 branded searches and 30.1% estimated Share of Search within this set.
- Ray White is in 2nd place, 4.9 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whakatane real estate agencies in New Zealand increased from 24.2% to 30.1%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whakatane real estate agencies in New Zealand decreased from 26.7% to 25.2%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whakatane real estate agencies in New Zealand increased from 23.1% to 24.5%.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among whakatane real estate agencies in New Zealand decreased from 13.9% to 11.9%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whakatane real estate agencies in New Zealand decreased from 10.6% to 7%.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 31.1% in July 2026 and was lowest at 18.8% in December 2025.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 28.1% in November 2025 and was lowest at 22.9% in March 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 29.9% in June 2026 and was lowest at 21.3% in November 2025.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 18.6% in March 2026 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 11.4% in December 2025 and was lowest at 7% in August 2026.
- Across the 11 months ending August 2026, PGG Wrightson Real Estate’s estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 2% in December 2025 and was lowest at 0.79% in March 2026.
- Across the 11 months ending August 2026, Property Brokers rose from 2nd to 1st among whakatane real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Ray White fell from 1st to 2nd among whakatane real estate agencies in New Zealand.
- Across the 11 months ending August 2026, PGG Wrightson Real Estate held steady: its estimated Share of Search among whakatane real estate agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Property Brokers vs Ray White: compare search popularity](/demand/nz/compare/property-brokers-vs-ray-white): 30.1% against 25.2% Share of Search.
- [Property Brokers vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-property-brokers): 30.1% against 24.5% Share of Search.
- [Property Brokers vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-property-brokers): 30.1% against 11.9% Share of Search.
- [Property Brokers vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-property-brokers): 30.1% against 7% Share of Search.
- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 25.2% against 24.5% Share of Search.
- [Ray White vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-ray-white): 25.2% against 11.9% Share of Search.
- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 25.2% against 7% Share of Search.
- [Harcourts vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-harcourts): 24.5% against 11.9% Share of Search.
- [Harcourts vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 24.5% against 7% Share of Search.
- [Arizto vs Bayleys: compare search popularity](/demand/nz/compare/arizto-vs-bayleys): 11.9% against 7% Share of Search.

## How did search popularity change for New Zealand whakatane real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 21.9% to 24.5%.
- In August 2026, Arizto gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 9.9% to 11.9%.
- In August 2026, Ray White lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 27.2% to 25.2%.
- In August 2026, Bayleys lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 8.6% to 7%.
- In August 2026, Property Brokers lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 31.1% to 30.1%.
- Estimated monthly branded searches for PGG Wrightson Real Estate in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Property Brokers | 30.1% | 430 | -8.5% | Property Brokers |
| 2 | Ray White | 25.2% | 360 | -12.2% | Ray White New Zealand |
| 3 | Harcourts | 24.5% | 350 | +6.1% | Harcourts New Zealand |
| 4 | Arizto | 11.9% | 170 | +13.3% | Arizto Real Estate |
| 5 | Bayleys | 7% | 100 | -23.1% | Bayleys Real Estate |
| 6 | PGG Wrightson Real Estate | 1.4% | 20 | 0.0% | PGG Wrightson Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 730 | 26.7% | 1 |
| Oct 2025 | Property Brokers | 660 | 24.2% | 2 |
| Oct 2025 | Harcourts | 630 | 23.1% | 3 |
| Oct 2025 | Arizto | 380 | 13.9% | 4 |
| Oct 2025 | Bayleys | 290 | 10.6% | 5 |
| Oct 2025 | PGG Wrightson Real Estate | 40 | 1.5% | 6 |
| Nov 2025 | Ray White | 660 | 28.1% | 1 |
| Nov 2025 | Property Brokers | 560 | 23.8% | 2 |
| Nov 2025 | Harcourts | 500 | 21.3% | 3 |
| Nov 2025 | Arizto | 330 | 14% | 4 |
| Nov 2025 | Bayleys | 260 | 11.1% | 5 |
| Nov 2025 | PGG Wrightson Real Estate | 40 | 1.7% | 6 |
| Dec 2025 | Ray White | 550 | 27.2% | 1 |
| Dec 2025 | Harcourts | 510 | 25.2% | 2 |
| Dec 2025 | Property Brokers | 380 | 18.8% | 3 |
| Dec 2025 | Arizto | 310 | 15.3% | 4 |
| Dec 2025 | Bayleys | 230 | 11.4% | 5 |
| Dec 2025 | PGG Wrightson Real Estate | 40 | 2% | 6 |
| Jan 2026 | Property Brokers | 680 | 27.5% | 1 |
| Jan 2026 | Ray White | 640 | 25.9% | 2 |
| Jan 2026 | Harcourts | 560 | 22.7% | 3 |
| Jan 2026 | Arizto | 330 | 13.4% | 4 |
| Jan 2026 | Bayleys | 220 | 8.9% | 5 |
| Jan 2026 | PGG Wrightson Real Estate | 40 | 1.6% | 6 |
| Feb 2026 | Harcourts | 640 | 26.6% | 1 |
| Feb 2026 | Property Brokers | 580 | 24.1% | 2 |
| Feb 2026 | Ray White | 560 | 23.2% | 3 |
| Feb 2026 | Arizto | 370 | 15.4% | 4 |
| Feb 2026 | Bayleys | 240 | 10% | 5 |
| Feb 2026 | PGG Wrightson Real Estate | 20 | 0.83% | 6 |
| Mar 2026 | Harcourts | 590 | 23.3% | 1 |
| Mar 2026 | Property Brokers | 590 | 23.3% | 2 |
| Mar 2026 | Ray White | 580 | 22.9% | 3 |
| Mar 2026 | Arizto | 470 | 18.6% | 4 |
| Mar 2026 | Bayleys | 280 | 11.1% | 5 |
| Mar 2026 | PGG Wrightson Real Estate | 20 | 0.79% | 6 |
| Apr 2026 | Property Brokers | 450 | 25.6% | 1 |
| Apr 2026 | Harcourts | 440 | 25% | 2 |
| Apr 2026 | Ray White | 440 | 25% | 3 |
| Apr 2026 | Arizto | 210 | 11.9% | 4 |
| Apr 2026 | Bayleys | 190 | 10.8% | 5 |
| Apr 2026 | PGG Wrightson Real Estate | 30 | 1.7% | 6 |
| May 2026 | Harcourts | 360 | 25.5% | 1 |
| May 2026 | Property Brokers | 360 | 25.5% | 2 |
| May 2026 | Ray White | 350 | 24.8% | 3 |
| May 2026 | Arizto | 160 | 11.3% | 4 |
| May 2026 | Bayleys | 160 | 11.3% | 5 |
| May 2026 | PGG Wrightson Real Estate | 20 | 1.4% | 6 |
| Jun 2026 | Harcourts | 380 | 29.9% | 1 |
| Jun 2026 | Property Brokers | 340 | 26.8% | 2 |
| Jun 2026 | Ray White | 320 | 25.2% | 3 |
| Jun 2026 | Arizto | 120 | 9.4% | 4 |
| Jun 2026 | Bayleys | 90 | 7.1% | 5 |
| Jun 2026 | PGG Wrightson Real Estate | 20 | 1.6% | 6 |
| Jul 2026 | Property Brokers | 470 | 31.1% | 1 |
| Jul 2026 | Ray White | 410 | 27.2% | 2 |
| Jul 2026 | Harcourts | 330 | 21.9% | 3 |
| Jul 2026 | Arizto | 150 | 9.9% | 4 |
| Jul 2026 | Bayleys | 130 | 8.6% | 5 |
| Jul 2026 | PGG Wrightson Real Estate | 20 | 1.3% | 6 |
| Aug 2026 | Property Brokers | 430 | 30.1% | 1 |
| Aug 2026 | Ray White | 360 | 25.2% | 2 |
| Aug 2026 | Harcourts | 350 | 24.5% | 3 |
| Aug 2026 | Arizto | 170 | 11.9% | 4 |
| Aug 2026 | Bayleys | 100 | 7% | 5 |
| Aug 2026 | PGG Wrightson Real Estate | 20 | 1.4% | 6 |
| Sep 2026 | Arizto | — | — | — |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | PGG Wrightson Real Estate | — | — | — |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Ray White | — | — | — |

## What is being compared

- **Arizto**: Measured on the search terms “arizto”, “arizto ashburton”, “arizto fees”, “arizto listings”, “arizto listings wanganui”, “arizto new zealand”, “arizto nz”, “arizto real estate”, “arizto real estate ashburton”, “arizto real estate nz”, “arizto real estate wanganui”, “arizto reviews”, “arizto rotorua”, “arizto whakatane” and “arizto whanganui”, summed into one figure.
- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **PGG Wrightson Real Estate**: Measured on the search terms “pgg wrightson real estate”, “pgg wrightson real estate nz”, “pgg wrightson real estate timaru”, “pgg wrightson real estate whakatane”, “pggwre”, “pggwre co nz”, “pggwre.co.nz” and “pggwrightsonrealestate”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.

- [Arizto](/demand/nz/brands/arizto)
- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [PGG Wrightson Real Estate](/demand/nz/brands/pgg-wrightson-real-estate)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Ray White](/demand/nz/brands/ray-white)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whakatane real estate agencies in New Zealand?

In August 2026, Property Brokers was the most searched among whakatane real estate agencies in New Zealand, with an estimated 430 branded searches and 30.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whakatane real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whakatane/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.