---
title: "Whakatane law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Whakatane law firms using branded searches made in Whakatāne. Share of Search among Hamertons Lawyers, Holland Beckett, Apogee Legal, Buddle McCleary Kennedy, Robinson Law and Eastbay Law, the whakatane law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/whakatane/law-firms"
publisher: "Brandwave"
---

# Whakatane law firms in New Zealand: Which brands are most popular in search?

Compare Whakatane law firms using branded searches made in Whakatāne. Share of Search among Hamertons Lawyers, Holland Beckett, Apogee Legal, Buddle McCleary Kennedy, Robinson Law and Eastbay Law, the whakatane law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whakatane law firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hamertons Lawyers, 45.2%

## Which brand is most popular in search among whakatane law firms in New Zealand?

- In August 2026, Hamertons Lawyers was the most searched among whakatane law firms in New Zealand, with an estimated 190 branded searches and 45.2% estimated Share of Search within this set.
- Holland Beckett is in 2nd place, 26.2 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, Hamertons Lawyers’ estimated Share of Search among whakatane law firms in New Zealand decreased from 48% to 45.2%.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among whakatane law firms in New Zealand increased from 17.3% to 19%.
- Across the 11 months ending August 2026, Apogee Legal’s estimated Share of Search among whakatane law firms in New Zealand increased from 10.7% to 14.3%.
- Across the 11 months ending August 2026, Buddle McCleary Kennedy’s estimated Share of Search among whakatane law firms in New Zealand decreased from 12% to 9.5%.
- Across the 11 months ending August 2026, Eastbay Law’s estimated Share of Search among whakatane law firms in New Zealand decreased from 5.3% to 4.8%.
- Across the 11 months ending August 2026, Hamertons Lawyers’ estimated Share of Search among whakatane law firms in New Zealand peaked at 54.4% in February 2026 and was lowest at 40.5% in July 2026.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among whakatane law firms in New Zealand peaked at 21.2% in April 2026 and was lowest at 12.2% in May 2026.
- Across the 11 months ending August 2026, Apogee Legal’s estimated Share of Search among whakatane law firms in New Zealand peaked at 19.5% in May 2026 and was lowest at 9.4% in January 2026.
- Across the 11 months ending August 2026, Buddle McCleary Kennedy’s estimated Share of Search among whakatane law firms in New Zealand peaked at 18.9% in July 2026 and was lowest at 4.4% in February 2026.
- Across the 11 months ending August 2026, Robinson Law’s estimated Share of Search among whakatane law firms in New Zealand peaked at 7.9% in November 2025 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Eastbay Law’s estimated Share of Search among whakatane law firms in New Zealand peaked at 8.1% in July 2026 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Apogee Legal rose from 4th to 3rd among whakatane law firms in New Zealand.
- Across the 11 months ending August 2026, Buddle McCleary Kennedy fell from 3rd to 4th among whakatane law firms in New Zealand.
- Across the 11 months ending August 2026, Robinson Law held steady: its estimated Share of Search among whakatane law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hamertons Lawyers vs Holland Beckett: compare search popularity](/demand/nz/compare/hamertons-lawyers-vs-holland-beckett): 45.2% against 19% Share of Search.
- [Hamertons Lawyers vs Apogee Legal: compare search popularity](/demand/nz/compare/apogee-legal-vs-hamertons-lawyers): 45.2% against 14.3% Share of Search.
- [Hamertons Lawyers vs Buddle McCleary Kennedy: compare search popularity](/demand/nz/compare/buddle-mccleary-kennedy-vs-hamertons-lawyers): 45.2% against 9.5% Share of Search.
- [Hamertons Lawyers vs Robinson Law: compare search popularity](/demand/nz/compare/hamertons-lawyers-vs-robinson-law): 45.2% against 7.1% Share of Search.
- [Holland Beckett vs Apogee Legal: compare search popularity](/demand/nz/compare/apogee-legal-vs-holland-beckett): 19% against 14.3% Share of Search.
- [Holland Beckett vs Buddle McCleary Kennedy: compare search popularity](/demand/nz/compare/buddle-mccleary-kennedy-vs-holland-beckett): 19% against 9.5% Share of Search.
- [Holland Beckett vs Robinson Law: compare search popularity](/demand/nz/compare/holland-beckett-vs-robinson-law): 19% against 7.1% Share of Search.
- [Apogee Legal vs Buddle McCleary Kennedy: compare search popularity](/demand/nz/compare/apogee-legal-vs-buddle-mccleary-kennedy): 14.3% against 9.5% Share of Search.
- [Apogee Legal vs Robinson Law: compare search popularity](/demand/nz/compare/apogee-legal-vs-robinson-law): 14.3% against 7.1% Share of Search.
- [Buddle McCleary Kennedy vs Robinson Law: compare search popularity](/demand/nz/compare/buddle-mccleary-kennedy-vs-robinson-law): 9.5% against 7.1% Share of Search.

## How did search popularity change for New Zealand whakatane law firms in August 2026?

- In August 2026, Holland Beckett overtook Buddle McCleary Kennedy to rank 2nd among whakatane law firms in New Zealand, at 19%.
- In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%.
- In August 2026, Robinson Law overtook Eastbay Law to rank 5th among whakatane law firms in New Zealand, at 7.1%.
- In August 2026, Hamertons Lawyers gained estimated Share of Search among whakatane law firms in New Zealand, from 40.5% to 45.2%.
- In August 2026, Buddle McCleary Kennedy lost estimated Share of Search among whakatane law firms in New Zealand, from 18.9% to 9.5%.
- In August 2026, Eastbay Law lost estimated Share of Search among whakatane law firms in New Zealand, from 8.1% to 4.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hamertons Lawyers | 45.2% | 190 | +26.7% | Hamertons Lawyers |
| 2 | Holland Beckett | 19% | 80 | +33.3% | Holland Beckett |
| 3 | Apogee Legal | 14.3% | 60 | +50.0% | Apogee Legal |
| 4 | Buddle McCleary Kennedy | 9.5% | 40 | -42.9% | Buddle McCleary Kennedy |
| 5 | Robinson Law | 7.1% | 30 | +50.0% | Robinson Law |
| 6 | Eastbay Law | 4.8% | 20 | -33.3% | Eastbay Law |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamertons Lawyers | 360 | 48% | 1 |
| Oct 2025 | Holland Beckett | 130 | 17.3% | 2 |
| Oct 2025 | Buddle McCleary Kennedy | 90 | 12% | 3 |
| Oct 2025 | Apogee Legal | 80 | 10.7% | 4 |
| Oct 2025 | Robinson Law | 50 | 6.7% | 5 |
| Oct 2025 | Eastbay Law | 40 | 5.3% | 6 |
| Nov 2025 | Hamertons Lawyers | 310 | 49.2% | 1 |
| Nov 2025 | Holland Beckett | 110 | 17.5% | 2 |
| Nov 2025 | Apogee Legal | 80 | 12.7% | 3 |
| Nov 2025 | Buddle McCleary Kennedy | 50 | 7.9% | 4 |
| Nov 2025 | Robinson Law | 50 | 7.9% | 5 |
| Nov 2025 | Eastbay Law | 30 | 4.8% | 6 |
| Dec 2025 | Hamertons Lawyers | 250 | 49% | 1 |
| Dec 2025 | Holland Beckett | 90 | 17.6% | 2 |
| Dec 2025 | Buddle McCleary Kennedy | 70 | 13.7% | 3 |
| Dec 2025 | Apogee Legal | 50 | 9.8% | 4 |
| Dec 2025 | Robinson Law | 30 | 5.9% | 5 |
| Dec 2025 | Eastbay Law | 20 | 3.9% | 6 |
| Jan 2026 | Hamertons Lawyers | 300 | 46.9% | 1 |
| Jan 2026 | Holland Beckett | 130 | 20.3% | 2 |
| Jan 2026 | Buddle McCleary Kennedy | 70 | 10.9% | 3 |
| Jan 2026 | Apogee Legal | 60 | 9.4% | 4 |
| Jan 2026 | Robinson Law | 50 | 7.8% | 5 |
| Jan 2026 | Eastbay Law | 30 | 4.7% | 6 |
| Feb 2026 | Hamertons Lawyers | 370 | 54.4% | 1 |
| Feb 2026 | Holland Beckett | 120 | 17.6% | 2 |
| Feb 2026 | Apogee Legal | 70 | 10.3% | 3 |
| Feb 2026 | Robinson Law | 50 | 7.4% | 4 |
| Feb 2026 | Eastbay Law | 40 | 5.9% | 5 |
| Feb 2026 | Buddle McCleary Kennedy | 30 | 4.4% | 6 |
| Mar 2026 | Hamertons Lawyers | 370 | 50.7% | 1 |
| Mar 2026 | Holland Beckett | 140 | 19.2% | 2 |
| Mar 2026 | Apogee Legal | 80 | 11% | 3 |
| Mar 2026 | Buddle McCleary Kennedy | 50 | 6.8% | 4 |
| Mar 2026 | Robinson Law | 50 | 6.8% | 5 |
| Mar 2026 | Eastbay Law | 40 | 5.5% | 6 |
| Apr 2026 | Hamertons Lawyers | 250 | 48.1% | 1 |
| Apr 2026 | Holland Beckett | 110 | 21.2% | 2 |
| Apr 2026 | Apogee Legal | 60 | 11.5% | 3 |
| Apr 2026 | Buddle McCleary Kennedy | 50 | 9.6% | 4 |
| Apr 2026 | Robinson Law | 30 | 5.8% | 5 |
| Apr 2026 | Eastbay Law | 20 | 3.8% | 6 |
| May 2026 | Hamertons Lawyers | 190 | 46.3% | 1 |
| May 2026 | Apogee Legal | 80 | 19.5% | 2 |
| May 2026 | Holland Beckett | 50 | 12.2% | 3 |
| May 2026 | Buddle McCleary Kennedy | 40 | 9.8% | 4 |
| May 2026 | Robinson Law | 30 | 7.3% | 5 |
| May 2026 | Eastbay Law | 20 | 4.9% | 6 |
| Jun 2026 | Hamertons Lawyers | 190 | 48.7% | 1 |
| Jun 2026 | Holland Beckett | 60 | 15.4% | 2 |
| Jun 2026 | Buddle McCleary Kennedy | 50 | 12.8% | 3 |
| Jun 2026 | Apogee Legal | 40 | 10.3% | 4 |
| Jun 2026 | Robinson Law | 30 | 7.7% | 5 |
| Jun 2026 | Eastbay Law | 20 | 5.1% | 6 |
| Jul 2026 | Hamertons Lawyers | 150 | 40.5% | 1 |
| Jul 2026 | Buddle McCleary Kennedy | 70 | 18.9% | 2 |
| Jul 2026 | Holland Beckett | 60 | 16.2% | 3 |
| Jul 2026 | Apogee Legal | 40 | 10.8% | 4 |
| Jul 2026 | Eastbay Law | 30 | 8.1% | 5 |
| Jul 2026 | Robinson Law | 20 | 5.4% | 6 |
| Aug 2026 | Hamertons Lawyers | 190 | 45.2% | 1 |
| Aug 2026 | Holland Beckett | 80 | 19% | 2 |
| Aug 2026 | Apogee Legal | 60 | 14.3% | 3 |
| Aug 2026 | Buddle McCleary Kennedy | 40 | 9.5% | 4 |
| Aug 2026 | Robinson Law | 30 | 7.1% | 5 |
| Aug 2026 | Eastbay Law | 20 | 4.8% | 6 |
| Sep 2026 | Apogee Legal | — | — | — |
| Sep 2026 | Buddle McCleary Kennedy | — | — | — |
| Sep 2026 | Eastbay Law | — | — | — |
| Sep 2026 | Hamertons Lawyers | — | — | — |
| Sep 2026 | Holland Beckett | — | — | — |
| Sep 2026 | Robinson Law | — | — | — |

## What is being compared

- **Apogee Legal**: Measured on the search terms “apogee legal”, “apogee legal nz” and “apogee legal whakatane”, summed into one figure.
- **Buddle McCleary Kennedy**: Measured on the search term “buddle mccleary kennedy”.
- **Eastbay Law**: Measured on the search terms “eastbay law” and “eastbay law whakatane”, summed into one figure.
- **Hamertons Lawyers**: Measured on the search terms “hamertons”, “hamertons lawyers”, “hamertons lawyers nz” and “hamertons lawyers whakatane”, summed into one figure.
- **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett lawyers whakatane”, “holland beckett nz”, “holland beckett solicitors”, “holland beckett taupo”, “holland beckett tauranga”, “holland beckett whakatane” and “hollandbeckett”, summed into one figure.
- **Robinson Law**: Measured on the search term “robinson law whakatane”.

- [Apogee Legal](/demand/nz/brands/apogee-legal)
- [Buddle McCleary Kennedy](/demand/nz/brands/buddle-mccleary-kennedy)
- [Eastbay Law](/demand/nz/brands/eastbay-law)
- [Hamertons Lawyers](/demand/nz/brands/hamertons-lawyers)
- [Holland Beckett](/demand/nz/brands/holland-beckett)
- [Robinson Law](/demand/nz/brands/robinson-law)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whakatane law firms in New Zealand?

In August 2026, Hamertons Lawyers was the most searched among whakatane law firms in New Zealand, with an estimated 190 branded searches and 45.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whakatane law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whakatane/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whakatane/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.