--- title: "Whakatane insurance brokers in New Zealand: Which brands are most popular in search?" description: "Compare Whakatane insurance brokers using branded searches made in Whakatāne. Share of Search among Dawson Insurance, Rothbury and ABC Insurance, the whakatane insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whakatane/insurance-brokers" publisher: "Brandwave" --- # Whakatane insurance brokers in New Zealand: Which brands are most popular in search? Compare Whakatane insurance brokers using branded searches made in Whakatāne. Share of Search among Dawson Insurance, Rothbury and ABC Insurance, the whakatane insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whakatane insurance brokers - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dawson Insurance, 66.7% ## Which brand is most popular in search among whakatane insurance brokers in New Zealand? - In August 2026, Dawson Insurance was the most searched among whakatane insurance brokers in New Zealand, with an estimated 20 branded searches and 66.7% estimated Share of Search within this set. - Rothbury is in 2nd place, 33.3 percentage points behind at 33.3% Share of Search. - Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand decreased from 71.4% to 66.7%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand increased from 28.6% to 33.3%. - Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 87.5% in March 2026 and was lowest at 60% in April 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 40% in April 2026 and was lowest at 12.5% in March 2026. - Across the 11 months ending August 2026, ABC Insurance held steady: its estimated Share of Search among whakatane insurance brokers in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dawson Insurance vs Rothbury: compare search popularity](/demand/nz/compare/dawson-insurance-vs-rothbury): 66.7% against 33.3% Share of Search. ## How did search popularity change for New Zealand whakatane insurance brokers in August 2026? - In August 2026, Rothbury gained estimated Share of Search among whakatane insurance brokers in New Zealand, from 25% to 33.3%. - In August 2026, Dawson Insurance lost estimated Share of Search among whakatane insurance brokers in New Zealand, from 75% to 66.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dawson Insurance | 66.7% | 20 | -33.3% | Dawson Insurance | | 2 | Rothbury | 33.3% | 10 | 0.0% | Rothbury | | — | ABC Insurance | — | — | — | ABC Insurance | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dawson Insurance | 50 | 71.4% | 1 | | Oct 2025 | Rothbury | 20 | 28.6% | 2 | | Oct 2025 | ABC Insurance | — | — | — | | Nov 2025 | Dawson Insurance | 70 | 77.8% | 1 | | Nov 2025 | Rothbury | 20 | 22.2% | 2 | | Nov 2025 | ABC Insurance | — | — | — | | Dec 2025 | Dawson Insurance | 30 | 75% | 1 | | Dec 2025 | Rothbury | 10 | 25% | 2 | | Dec 2025 | ABC Insurance | — | — | — | | Jan 2026 | Dawson Insurance | 50 | 71.4% | 1 | | Jan 2026 | Rothbury | 20 | 28.6% | 2 | | Jan 2026 | ABC Insurance | — | — | — | | Feb 2026 | Dawson Insurance | 50 | 83.3% | 1 | | Feb 2026 | Rothbury | 10 | 16.7% | 2 | | Feb 2026 | ABC Insurance | — | — | — | | Mar 2026 | Dawson Insurance | 70 | 87.5% | 1 | | Mar 2026 | Rothbury | 10 | 12.5% | 2 | | Mar 2026 | ABC Insurance | — | — | — | | Apr 2026 | Dawson Insurance | 60 | 60% | 1 | | Apr 2026 | Rothbury | 40 | 40% | 2 | | Apr 2026 | ABC Insurance | — | — | — | | May 2026 | Dawson Insurance | 30 | 60% | 1 | | May 2026 | Rothbury | 20 | 40% | 2 | | May 2026 | ABC Insurance | — | — | — | | Jun 2026 | Dawson Insurance | 30 | 75% | 1 | | Jun 2026 | Rothbury | 10 | 25% | 2 | | Jun 2026 | ABC Insurance | — | — | — | | Jul 2026 | Dawson Insurance | 30 | 75% | 1 | | Jul 2026 | Rothbury | 10 | 25% | 2 | | Jul 2026 | ABC Insurance | — | — | — | | Aug 2026 | Dawson Insurance | 20 | 66.7% | 1 | | Aug 2026 | Rothbury | 10 | 33.3% | 2 | | Aug 2026 | ABC Insurance | — | — | — | | Sep 2026 | ABC Insurance | — | — | — | | Sep 2026 | Dawson Insurance | — | — | — | | Sep 2026 | Rothbury | — | — | — | ## What is being compared - **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure. - **Dawson Insurance**: Measured on the search terms “dawson insurance”, “dawson insurance whakatane” and “dawsoninsurance”, summed into one figure. - **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure. - [ABC Insurance](/demand/nz/brands/abc-insurance) - [Dawson Insurance](/demand/nz/brands/dawson-insurance) - [Rothbury](/demand/nz/brands/rothbury) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whakatane insurance brokers in New Zealand? In August 2026, Dawson Insurance was the most searched among whakatane insurance brokers in New Zealand, with an estimated 20 branded searches and 66.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Whakatane insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whakatane/insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whakatane/insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.