--- title: "Whakatane funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Whakatane funeral directors using branded searches made in Whakatāne. Share of Search among Willetts Funeral Services and Gateway Funeral Services, the whakatane funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/whakatane/funeral-directors" publisher: "Brandwave" --- # Whakatane funeral directors in New Zealand: Which brands are most popular in search? Compare Whakatane funeral directors using branded searches made in Whakatāne. Share of Search among Willetts Funeral Services and Gateway Funeral Services, the whakatane funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whakatane funeral directors - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Willetts Funeral Services, 64% ## Which brand is most popular in search among whakatane funeral directors in New Zealand? - In August 2026, Willetts Funeral Services was the most searched among whakatane funeral directors in New Zealand, with an estimated 160 branded searches and 64% estimated Share of Search within this set. - Gateway Funeral Services is in 2nd place, 28 percentage points behind at 36% Share of Search. - Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand decreased from 74.6% to 64%. - Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand increased from 25.4% to 36%. - Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 82.2% in February 2026 and was lowest at 56.5% in May 2026. - Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 43.5% in May 2026 and was lowest at 17.8% in February 2026. ## Compare search popularity between leading brands - [Willetts Funeral Services vs Gateway Funeral Services: compare search popularity](/demand/nz/compare/gateway-funeral-services-vs-willetts-funeral-services): 64% against 36% Share of Search. ## How did search popularity change for New Zealand whakatane funeral directors in August 2026? - In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 58.6% to 64%. - In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 41.4% to 36%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Willetts Funeral Services | 64% | 160 | -5.9% | Willetts Funeral Services | | 2 | Gateway Funeral Services | 36% | 90 | -25.0% | Gateway Funeral Services | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Willetts Funeral Services | 530 | 74.6% | 1 | | Oct 2025 | Gateway Funeral Services | 180 | 25.4% | 2 | | Nov 2025 | Willetts Funeral Services | 370 | 77.1% | 1 | | Nov 2025 | Gateway Funeral Services | 110 | 22.9% | 2 | | Dec 2025 | Willetts Funeral Services | 550 | 79.7% | 1 | | Dec 2025 | Gateway Funeral Services | 140 | 20.3% | 2 | | Jan 2026 | Willetts Funeral Services | 530 | 73.6% | 1 | | Jan 2026 | Gateway Funeral Services | 190 | 26.4% | 2 | | Feb 2026 | Willetts Funeral Services | 370 | 82.2% | 1 | | Feb 2026 | Gateway Funeral Services | 80 | 17.8% | 2 | | Mar 2026 | Willetts Funeral Services | 310 | 72.1% | 1 | | Mar 2026 | Gateway Funeral Services | 120 | 27.9% | 2 | | Apr 2026 | Willetts Funeral Services | 190 | 76% | 1 | | Apr 2026 | Gateway Funeral Services | 60 | 24% | 2 | | May 2026 | Willetts Funeral Services | 130 | 56.5% | 1 | | May 2026 | Gateway Funeral Services | 100 | 43.5% | 2 | | Jun 2026 | Willetts Funeral Services | 180 | 64.3% | 1 | | Jun 2026 | Gateway Funeral Services | 100 | 35.7% | 2 | | Jul 2026 | Willetts Funeral Services | 170 | 58.6% | 1 | | Jul 2026 | Gateway Funeral Services | 120 | 41.4% | 2 | | Aug 2026 | Willetts Funeral Services | 160 | 64% | 1 | | Aug 2026 | Gateway Funeral Services | 90 | 36% | 2 | | Sep 2026 | Gateway Funeral Services | — | — | — | | Sep 2026 | Willetts Funeral Services | — | — | — | ## What is being compared - **Gateway Funeral Services**: Measured on the search terms “gateway funeral services” and “gateway funeral services whakatane”, summed into one figure. - **Willetts Funeral Services**: Measured on the search terms “willetts funeral services” and “willetts funeral services whakatane”, summed into one figure. - [Gateway Funeral Services](/demand/nz/brands/gateway-funeral-services) - [Willetts Funeral Services](/demand/nz/brands/willetts-funeral-services) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whakatane funeral directors in New Zealand? In August 2026, Willetts Funeral Services was the most searched among whakatane funeral directors in New Zealand, with an estimated 160 branded searches and 64% estimated Share of Search within this set. ## Cite this page Brandwave. "Whakatane funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/whakatane/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/whakatane/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.