--- title: "Hays vs Robert Walters: Which is searched more in New Zealand?" description: "Is Hays or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/recruitment-agencies/compare/hays-vs-robert-walters" publisher: "Brandwave" --- # Hays vs Robert Walters: Which is searched more in New Zealand? Is Hays or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and Robert Walters - **Competitive set**: Wellington recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hays Share of Search**: 9.2% - **Robert Walters Share of Search**: 20.9% ## Is Hays or Robert Walters more popular in search? - In September 2026, Robert Walters had more branded searches than Hays among Wellington recruitment agencies in New Zealand. Robert Walters had about 320 branded searches, while Hays had 140. Robert Walters made up 20.9% of all Wellington recruitment agency searches we track, and Hays accounted for 9.2%. - Robert Walters was ahead of Hays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hays’ share of searches among Wellington recruitment agencies in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Robert Walters’ share of searches among Wellington recruitment agencies in New Zealand moved from 19.5% to 20.9%, and its estimated monthly branded searches held steady at 320. ## Top Wellington recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hays was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Robert Walters was listed before Hays in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beyond Recruitment | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Robert Walters | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Archway Recruitment | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Trade Assist | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McLaren Recruitment | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Skills Recruitment | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madison Recruitment | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Alpha Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters - Asked ChatGPT "What are the best recruitment agencies in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters, 4. Trade Assist, 5. McLaren Recruitment, 6. Madison Recruitment, 7. Key Skills Recruitment - Asked ChatGPT "What's the best recruitment agency in Wellington, New Zealand for a new employee?": 1. Beyond Recruitment, 2. Hays, 3. Robert Walters, 4. Trade Assist, 5. Key Skills Recruitment - Searched Google, AI Overview "wellington recruitment agency": named none of the brands we track - Searched Google, AI Overview "job agency wellington": 1. Robert Walters, 2. Beyond Recruitment, 3. Hays Not named in any answer: Alpha Recruitment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington recruitment agencies in September 2026? - In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches. - In September 2026, Robert Walters gained share of searches among Wellington recruitment agencies in New Zealand, from 20.1% to 20.9%. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 10.4% | 5 | 320 | 19.5% | 2 | | Nov 2025 | 170 | 11.7% | 5 | 260 | 17.9% | 2 | | Dec 2025 | 110 | 10.8% | 4 | 260 | 25.5% | 1 | | Jan 2026 | 140 | 9.9% | 5 | 260 | 18.3% | 2 | | Feb 2026 | 210 | 12.6% | 4 | 320 | 19.2% | 2 | | Mar 2026 | 170 | 8.6% | 5 | 480 | 24.2% | 1 | | Apr 2026 | 170 | 11.2% | 5 | 320 | 21.1% | 2 | | May 2026 | 180 | 9.8% | 5 | 480 | 26.2% | 1 | | Jun 2026 | 140 | 8.2% | 5 | 390 | 22.9% | 2 | | Jul 2026 | 110 | 6.2% | 6 | 480 | 27.1% | 1 | | Aug 2026 | 110 | 6.9% | 6 | 320 | 20.1% | 2 | | Sep 2026 | 140 | 9.2% | 5 | 320 | 20.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays” and “hays temp agency”, summed into one figure. - **Robert Walters**: Measured on the search term “Robert Walters”. - [Hays profile](/demand/nz/brands/hays) - [Robert Walters profile](/demand/nz/brands/robert-walters) - [All Wellington recruitment agencies in New Zealand](/demand/nz/locations/wellington/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hays or Robert Walters more popular in search? In September 2026, Robert Walters had more branded searches than Hays among Wellington recruitment agencies in New Zealand. Robert Walters had about 320 branded searches, while Hays had 140. Robert Walters made up 20.9% of all Wellington recruitment agency searches we track, and Hays accounted for 9.2%. ## Cite this page Brandwave. "Hays vs Robert Walters: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/wellington/recruitment-agencies/compare/hays-vs-robert-walters This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/recruitment-agencies/compare/hays-vs-robert-walters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.