--- title: "Ray White vs Tall Poppy: Which is searched more in New Zealand?" description: "Is Ray White or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/ray-white-vs-tall-poppy" publisher: "Brandwave" --- # Ray White vs Tall Poppy: Which is searched more in New Zealand? Is Ray White or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ray White and Tall Poppy - **Competitive set**: Wellington real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ray White Share of Search**: 15% - **Tall Poppy Share of Search**: 11.7% ## Is Ray White or Tall Poppy more popular in search? - In September 2026, Ray White had more branded searches than Tall Poppy among Wellington real estate agencies in New Zealand. Ray White had about 500 branded searches, while Tall Poppy had 390. Ray White made up 15% of all Wellington real estate agency searches we track, and Tall Poppy accounted for 11.7%. - Ray White was ahead of Tall Poppy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ray White’s share of searches among Wellington real estate agencies in New Zealand moved from 22.5% to 15%, and its estimated monthly branded searches moved from 910 to 500. - Across the 12 months ending September 2026, Tall Poppy’s share of searches among Wellington real estate agencies in New Zealand moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 390. ## Top Wellington real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Ray White nor Tall Poppy showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tommy’s Real Estate | 1st | 3 of 3 | 3 of 3 | | Lowe & Co | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 1 of 3 | 1 of 3 | | Ray White | Not ranked | 0 of 3 | 0 of 3 | | Tall Poppy | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co - Asked ChatGPT "What are the best real estate agencies in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co, 3. Harcourts, 4. Bayleys - Asked ChatGPT "What's the best real estate agency in Wellington, New Zealand for selling a house?": 1. Lowe & Co, 2. Tommy’s Real Estate, 3. Harcourts Not named in any answer: Ray White, Tall Poppy and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington real estate agencies in September 2026? - In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches. - In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%. - Estimated monthly branded searches for Ray White in New Zealand fell 45.1% over 12 measured months, from 910 to 500 in September 2026. ## Month by month | Month | Ray White estimated searches | Ray White Share of Search | Ray White rank | Tall Poppy estimated searches | Tall Poppy Share of Search | Tall Poppy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 22.5% | 2 | 390 | 9.6% | 6 | | Nov 2025 | 910 | 21.5% | 2 | 320 | 7.5% | 6 | | Dec 2025 | 430 | 16.2% | 3 | 320 | 12.1% | 5 | | Jan 2026 | 760 | 17.3% | 2 | 320 | 7.3% | 6 | | Feb 2026 | 920 | 21.5% | 2 | 320 | 7.5% | 6 | | Mar 2026 | 750 | 17.5% | 2 | 390 | 9.1% | 6 | | Apr 2026 | 750 | 20.5% | 2 | 390 | 10.7% | 6 | | May 2026 | 620 | 18.2% | 2 | 480 | 14.1% | 4 | | Jun 2026 | 620 | 20.2% | 2 | 480 | 15.6% | 3 | | Jul 2026 | 620 | 20.6% | 2 | 320 | 10.6% | 6 | | Aug 2026 | 500 | 15.3% | 3 | 320 | 9.8% | 6 | | Sep 2026 | 500 | 15% | 4 | 390 | 11.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ray White’s and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - **Tall Poppy**: Measured on the search term “tall poppy”. - [Ray White profile](/demand/nz/brands/ray-white) - [Tall Poppy profile](/demand/nz/brands/tall-poppy) - [All Wellington real estate agencies in New Zealand](/demand/nz/locations/wellington/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ray White or Tall Poppy more popular in search? In September 2026, Ray White had more branded searches than Tall Poppy among Wellington real estate agencies in New Zealand. Ray White had about 500 branded searches, while Tall Poppy had 390. Ray White made up 15% of all Wellington real estate agency searches we track, and Tall Poppy accounted for 11.7%. ## Cite this page Brandwave. "Ray White vs Tall Poppy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/ray-white-vs-tall-poppy This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/ray-white-vs-tall-poppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.