--- title: "New Zealand Sotheby’s International Realty vs Ray White: Which is searched more in New Zealand?" description: "Is New Zealand Sotheby’s International Realty or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/new-zealand-sothebys-international-realty-vs-ray-white" publisher: "Brandwave" --- # New Zealand Sotheby’s International Realty vs Ray White: Which is searched more in New Zealand? Is New Zealand Sotheby’s International Realty or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Zealand Sotheby’s International Realty and Ray White - **Competitive set**: Wellington real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **New Zealand Sotheby’s International Realty Share of Search**: 0.9% - **Ray White Share of Search**: 15% ## Is New Zealand Sotheby’s International Realty or Ray White more popular in search? - In September 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among Wellington real estate agencies in New Zealand. Ray White had about 500 branded searches, while New Zealand Sotheby’s International Realty had 30. Ray White made up 15% of all Wellington real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.9%. - Ray White was ahead of New Zealand Sotheby’s International Realty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Wellington real estate agencies in New Zealand moved from 0.74% to 0.9%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Ray White’s share of searches among Wellington real estate agencies in New Zealand moved from 22.5% to 15%, and its estimated monthly branded searches moved from 910 to 500. ## Top Wellington real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, neither New Zealand Sotheby’s International Realty nor Ray White showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tommy’s Real Estate | 1st | 3 of 3 | 3 of 3 | | Lowe & Co | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 1 of 3 | 1 of 3 | | Ray White | Not ranked | 0 of 3 | 0 of 3 | | Tall Poppy | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co - Asked ChatGPT "What are the best real estate agencies in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co, 3. Harcourts, 4. Bayleys - Asked ChatGPT "What's the best real estate agency in Wellington, New Zealand for selling a house?": 1. Lowe & Co, 2. Tommy’s Real Estate, 3. Harcourts Not named in any answer: Ray White, Tall Poppy and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington real estate agencies in September 2026? - In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches. - In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Wellington real estate agencies in New Zealand, from 2.8% to 0.9%. - Estimated monthly branded searches for Ray White in New Zealand fell 45.1% over 12 measured months, from 910 to 500 in September 2026. ## Month by month | Month | New Zealand Sotheby’s International Realty estimated searches | New Zealand Sotheby’s International Realty Share of Search | New Zealand Sotheby’s International Realty rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.74% | 7 | 910 | 22.5% | 2 | | Nov 2025 | 30 | 0.71% | 7 | 910 | 21.5% | 2 | | Dec 2025 | 20 | 0.75% | 7 | 430 | 16.2% | 3 | | Jan 2026 | 30 | 0.68% | 7 | 760 | 17.3% | 2 | | Feb 2026 | 30 | 0.7% | 7 | 920 | 21.5% | 2 | | Mar 2026 | 30 | 0.7% | 7 | 750 | 17.5% | 2 | | Apr 2026 | 30 | 0.82% | 7 | 750 | 20.5% | 2 | | May 2026 | 30 | 0.88% | 7 | 620 | 18.2% | 2 | | Jun 2026 | 30 | 0.98% | 7 | 620 | 20.2% | 2 | | Jul 2026 | 30 | 1% | 7 | 620 | 20.6% | 2 | | Aug 2026 | 90 | 2.8% | 7 | 500 | 15.3% | 3 | | Sep 2026 | 30 | 0.9% | 7 | 500 | 15% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sothebys” and “nzsir”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - [New Zealand Sotheby’s International Realty profile](/demand/nz/brands/new-zealand-sothebys-international-realty) - [Ray White profile](/demand/nz/brands/ray-white) - [All Wellington real estate agencies in New Zealand](/demand/nz/locations/wellington/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Zealand Sotheby’s International Realty or Ray White more popular in search? In September 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among Wellington real estate agencies in New Zealand. Ray White had about 500 branded searches, while New Zealand Sotheby’s International Realty had 30. Ray White made up 15% of all Wellington real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.9%. ## Cite this page Brandwave. "New Zealand Sotheby’s International Realty vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/new-zealand-sothebys-international-realty-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/new-zealand-sothebys-international-realty-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.